Impact Of Social Media On College Sports

3708 words - 15 pages

Running Head: IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTS 1THE IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTS 11THE IMPACT OF SOCIAL MEDIA ON COLLEGE SPORTSJoseph PorchettaPurdue UniversityAuthor NoteJoseph Porchetta is a graduate student at Brian Lamb School of Communication, Purdue UniversitySocial Media is a new technology that has swept the world with its phenomenal growth, becoming main stream in the way people communicate. It has affected the communication and marketing efforts in all areas of the economy, including college sports. Since other industries have embraced its value for communication and marketing strategies, so have college sports realized the benefits (Wallace, Wilson & Miloch, 2011). It has provided new ways for athletic departments to engage with its stakeholders in conjunction with traditional media. This research investigates college athletics usage of social media as a tool in areas of public relations, sales, promotion, crisis management and its impact on internal or external stakeholders. The increase in popularity among fans and student-athletes is another factor for new media to be embraced by the coaching community. The direct access and interactions among users creates many opportunities, but can also have a negative implication, which will be discussed.Tally (2011) explained, "10 years ago an athletic department might have been limited to phone calls or direct mailings to promote ticket sales, new coaches or random happenings within an athletic department. But now athletic departments are expected to engage fans as much as they can and that often means the use of twitter, Facebook, foursquare or any other new social media platform out there", (para 3).Since the financial crisis, higher education has dealt with budget constraints and partially funded athletic programs (Calvio, 2011; Calvio & Walsh, 2013; Tally, 2011; Berkowitz, Upton & Brady, 2013). Social media provides an inexpensive way of communicating with all stakeholders in regards to public relations, marketing, merchandising and ticket sales, etc. (Calvio, 2011; Calvio & Walsh, 2013). From the beginning and throughout history, college athletics have always used advanced technology to promote their teams (Weaver 2011). It began with the first football game aired on the radio, then being televised in the 1950's and continued with traditional media specialists bringing people or fans together (Weaver, 2011). Athletic programs saw technology as an avenue of making money through sales or raising money for their budgets (Weaver, 2011). According to Stoldt (2012), traditional media still plays a vital role and "the general public has higher expectations of traditional mainstream media than social media in regards to honesty, truthfulness, and transparency" (Table 9 section, para. 4). This is changing as the shift of younger users toward social media continues, thus increasing the impact of social media on college sports communication strategies (Calvio,...

Find Another Essay On Impact of Social Media on College Sports

Assess the Impact of Social Media on Public Relations

2412 words - 10 pages Assess the Impact of Social MediaonPublic RelationsName: SHUAI WANGStudent ID: Z34740271. IntroductionThis article is to assess the impact of social media on public relations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and celebrities.(Mayer & Vicki 2011, p

The Impact of Social Media on Children and Adolescents

3533 words - 14 pages impact of social media is such that it has changed the today’s whole scenario from last ten years.(Li, Barnett et al. 2013) USERS OF SOCIAL NETWORKING SITES The social networking sites are used by different people based on age group, sex, educational background and race. The following stats of variations are given below: • LinkedIn is the most usable networking site of all other sites which is used by 63% males about twice of the females. On

The Impact of Social Media on Self-Awareness

2033 words - 9 pages the positive expressions of others for self-confidence and social approval. When self-esteem is intertwined with how many ‘likes’ a photo gets on a mobile application, we start to see a shift in how self-awareness is formed, what people will do for this approval, and how some will react to a lack of attention. It should first and foremost be noted that these behaviors are not entirely universal or experienced by all users of these social media

Social Medias Impact on College Students

1849 words - 7 pages Social Medias Impact on College Students Over time, social media addiction in college students all around the world has become a serious problem. Not only is an addiction going on, grades are being severely affected. If this issue continues to be overlooked the statistics will show that college students’ grades will get even worse. Three billion people in the world use at least one form of social media websites. Of those three billion, half of

Social Media Impact on Online Consumer Behavior

3396 words - 14 pages brands. The old way of doing business is already unsustainable because the Internet “is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures” (Edelman, 2010, p. 1). Today, everything is about social media. Some industry gurus even argue that if a company is not present on Facebook, YouTube etc., it is not a part of the cyberspace anymore (Kaplan & Haenlein, 2010). Other researchers

impact of media on society

10478 words - 42 pages 1 Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on user- created content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has

The Impact of Social Media Upon Education

2236 words - 9 pages involved, which led to them learning more and receiving the best education that they could. Just as this example proved, being plugged into social media is becoming more and more crucial. College students are not only understanding their college material more via use of social media, but are also becoming very reliant on it. They are so dependent on it, that there are few other ways that they know how to communicate, let alone feel involved in

Impact of Social Media, Peer Pressure, and Fashion on Body Image

1783 words - 7 pages show that social media, peer pressure, and fashion clothes all have great impacts on how men and women view themselves and their efforts to attain the perfect body. In this day and time everything is based off of looks. Instead, the basis of judging body image should be on more important matters such as health. Body comparison should become a thing of the past as society moves toward a healthier view regarding body image. If men and women are

Negative Impact of Media Violence on Children

2045 words - 8 pages ., Strasburger, V.C. Media Violence: Q & A. Adolescent Medicine: State of the Art Review, 1993. 4, 495- 509. Gentile, Douglas A. Media Violence and Children. Westport: Praeger Publishers, 2003. Jr., Charles Penny. The Negative Impact of the Social Media on Children Cathryn Deberry. 18 March 2014. Interview Kent, S. L. The Ultimate History of Video Games. Roseville, CA: Prima Publishing, 2001. Reed, Lawrence W. "Government, the Media, and Youth Violence." Mackinac Center For Public Policy 2001. Thomas, M. H., & Drabman, R. S. Toleration of Real-Life Aggression As A Function of Exposure To Televised Violence and Age of Subject. Merrill-Palmer Quarterly, 1975. 21, 227-232.

The Impact of Media on Socialization

1466 words - 6 pages PAGE Sazonov PAGE 1 The Impact of Media on SocializationLara SazonovHHG 4MMrs. RuffilliDecember 19, 2006Violence in the MediaIn our modern times, there are excellent medicines and devices to maintain and sustain life, there are far too many child deaths all around the world. These are indeed tragic deaths. How much more pitiful is the death of a child due to pretend 'play' and imitation of images seen in the media? Television, internet, video

The Impact of Media on Children

1240 words - 5 pages The Impact of Media on Children Stan, Kyle, Catman and Kenny - four-foul mouthed third graders who abuse each other and find delight in making fun of authority figures. Yet they possess a dumb innocence that makes their bad behavior forgivable to anyone with an honest memory of their childhood. Most parents do not approve of the bleepable expletives that fly out of the kids mouths on ‘South Park’ or the fact that Kenny dies violently in

Similar Essays

The Impact Of Social Media On Children

944 words - 4 pages that adolescents and even college students who are on Facebook too much have lower grades (Rosen, 2011). References: Carroll, J.A. & Kirkpatrick, R.L. (2011). Impact of social media on adolescent behavioral health. Oakland, CA: California Adolescent Health Collaborative. Chau, C. (2010). You Tube as a participatory culture. Wiley Periodicals, Inc., 128, 65-74. Clarke-Pearson, K., O’Keeffe, G., (2011). The Impact of Social Media on Children, Adolescents, and Families. Retrieved from http://pediatrics.aappublications.org Rosen, L.D., (2011). Social Networking’s Good and Bad Impacts on Kids. Retrieved from http://www.apa.org

Impact Of Social Media On Relationships

1823 words - 7 pages media sites such as Facebook. The article argues that social media has altered concepts of “how to share information” and “what is public or private”. This is valuable because it connects the Social Penetration theory to social media. It also outlines the effects Facebook has on relationships. Sponcil, M., & Gitimu, P. (n.d.). Use of social media by college students: Relationship to communication and self-concept. Retrieved from http

The Impact Of Social Media On Adolescents

1503 words - 6 pages i.e. worldwide communication at our fingertips, keeping in contact with old/new friends and social news updates etc. However SNS have a dark side and most people are affected of its negative behavioral impact. I will look at a psychological overview, of many negative cognitive behaviors in adolescences, as a result of excessive use of SNS via Facebook. As cited from May 2010, Mark Zuckerberg told Time reporter Dan Fletcher that Facebook’s

Social Impact On College Students Essay

1399 words - 6 pages ” (Socialnetworking.procon,2012). Social media has impacted everyone in several different ways. In this present time, majority of college student use Facebook, Twitter and Instagram. Social media has a bold impact college student's grades, social interactions, and the teaching and learning process. To begin, there have been many speculations about social media and how the effects it has on grades. Stated by Lomeli, “some students would rather Facebook then do