This website uses cookies to ensure you have the best experience. Learn more

Implementation Of Digital Marketing And E Commerce Strategy

2042 words - 8 pages

Proposed Research Topic: Implementation of digital marketing and E- commerce strategy across global business operations in building materials sector. To recommend and analyse the best approaches for the implementation and to create implementation plan (road map) in the use of E -commerce and digital marketing for the organisation.
Introduction
The term ‘internet’ has achieved successful impact towards marketing and business since the first website (http://info.cern.ch) went live in 1991. Over billions of people now a day’s use internet regularly for their web searches, entertainment, information and more. This changed the behaviour of consumers and the way companies market to both consumers as well as businesses has been changed. To achieve or succeed organisations definitely will need strategists, marketers and agencies with the knowledge of digital media such as web, e-mail, and mobile.
Digital marketing is has very similar meaning to ‘electronic marketing’ it is described as the management and execution of marketing using digital channels such as email, social media, interactive TV, IPTV and wireless media in conjunction with digital data about the customer behaviour and characteristics. E-commerce is the management which includes online sales transactions and non-financial transactions. The aim of the project is to understand the implementation of digital marketing and e-commerce within the construction sector. And to identify best approach and implementation road map for the construction sector organisation.

Organisational context

Kingspan is a global leader in high performance insulation, building fabric and solar integrated building envelopes. It was founded in 1965 by Eugene Murtagh as an engineering business called as kingscourt construction initially kingspan manufactured steel frame buildings and structural sections, later in 1970s,they began to manufacture Insulated panels and Environmental products. At present following the global crisis the organisation has developed in the area of insulation. The group gets majority of profits from Europe. Their presence found globally across Ireland, United Kingdom, Mainland Europe, North America and Australia.

Strategy of Kingspan


The company’s main strategy is to find leading positions in the areas where energy conservation and creative aesthetics are the priority.
Strategic goals of an organisation
• Leader in the field of high performance insulation globally, greater emphasis of proprietary and differentiating technologies.
• To be seen as the world leading provider of low energy building solutions.
• To achieve greater geographic balance
Management
The board of 11 directors are responsible for the leadership, strategic direction and...

Find Another Essay On Implementation of Digital Marketing and E- commerce Strategy

Web 2.0, E-commerce & Internet Marketing

1877 words - 8 pages of the most challenging tasks for any company. Going hand in hand with this challenge, is the creation of an e-marketing plan, often even more demanding, since a distinction must be made between the two 'tiers' of an e-marketing strategy. As will be seen, the role of Web 2.0 is significant for both tiers and their corresponding e-marketing strategies.Any e-marketing strategy will generally focus on the four elements of the so-called 'tier 1' which

Marketing Strategy Implementation in Higher Education

946 words - 4 pages focused on a general business environment. The research found that strategic implementation is viewed by marketing management as operations-driven in nature. The authors uncovered 4 primary constructs from their data: implementation related outcome variables, dimensions of commitment, strategy factors and role factors. (Naidoo & Woo, 2011, p. 1122) Put in simpler terms, the authors identified strategy commitment and role commitment as the 2 key

Pros and Cons of E-Commerce

538 words - 2 pages employees the whole picture, then training and setting up incentives for workers to embrace the strategy may assist. Under-estimation of time requirements is another con of e-commerce. Setting up an e-commerce venture can take considerable time and money, and failure to understand the timing and sequencing of tasks can lead to significant cost overruns. Profitability may have to wait for the achievement of market share.    &nbsp

Amazon and E-commerce

821 words - 4 pages a result, the managers in Amazon had a very good foresight of the development of online shopping. Moreover, they create innovative site features to cater to the taste of consumers. Consumers can search some inside page of the book, and the searching engine is very human, approachable and responsive. Secondly, not only Amazon takes the most of the e-commerce, but also the M&A (Mergers and acquisitions) strategy helped Amazon to get access to the

Business Administration and E-Commerce

909 words - 4 pages is only gaining speed. As one article stated, "The growth of e-commerce won't diminish, it will become such a pervasive influence on how a company works that all functions within an organization will have a stake in their e-commerce strategy." (Wareham, 2000) With Internet traffic doubling every 100 days the digital economy is alive and growing. The huge growth of virtual communities is causing shifts in economic power from large corporations to

The Pros and Cons of E-commerce Today

2190 words - 9 pages transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems. (Anon, n.d.). It also refers to any type of business transaction where the parties interact electronically rather than by physical exchanges or physical contact. (Anon, n.d.) Examples of e-commerce systems include Amazon, Alibaba, eBay, Zappos, Business.com

E-Commerce and Vladimir Zwass

3020 words - 12 pages private network by use of computers. These transactions are business in nature and the parties would be a sender and a receiver computer. Zwass (2001) argues that internet dynamics have redefined E- Commerce and the traditional E-Commerce is fast moving to the internet. The redefined E- commerce now includes several other facilities such as electronic trading of tangible and intangible goods, online marketing, ordering payment and delivery

E-commerce: Security and Privacy

2129 words - 9 pages E-commerce: Security and Privacy As the evolution of the internet and purchasing online becomes popular, so do the security factors that contribute to the ways of eliminating fraud, theft, and acquiring personal information. E-commerce has created many new ways for customers to make payments including e-cash, e-cheques, and e-wallets. In the 21st century, many organizations worked hard at securing communications and payments made through

e-Business and e-Commerce Infrastructure

2009 words - 8 pages E-Commerce E-commerce (electronic commerce) can be defined as commercial transactions of goods and services over the internet and other computer networks (Chaudhury & Kuilboer, 2002). It consists of online shopping, online banking and e-learning (Tkacz & Kapczynski, 2009). E-commerce is becoming increasingly popular since the spread of the internet. The e-commerce users are businesses, consumers and government departments (Kessler

The future of e-commerce

649 words - 3 pages social media, e-commerce is becoming more popular by the fact that there is an increase in the number of mobile devices. Mobile devices have transformed marketing into a more direct and targeted affair. This means that a person’s preferences can be determined through the use of internet cookies and hence products that they are likely to buy are advertised to them. This increases the chances of selling the product. This makes e-commerce like a

Web Mastery and E-Commerce

533 words - 2 pages there?CWP CERTIFICATION LEVELSThere are three levels of IWA Webmaster Certification (CWP -Certified Web Professional): CWP Associate, CWP Specialist, and Master CWP Certification Tracks.CWP Associate CertificationCWP Specialist Certification Tracks:·CWP Site Designer·CWP Server Administrator·CWP E-Commerce Specialist·CWP Internetworking Specialist·CWP Enterprise Developer·CWP Security Specialist·CWP

Similar Essays

Ford's E Commerce Strategy Essay

1562 words - 6 pages where the Internet and e-business could help it to connect better with its customers, dealers, suppliers and employees. It had to leverage the best technologies so as to improve all its internal processes. CONCLUSIONS While E-commerce does and will have a profound effect on marketing strategy formulation, what will the future of E-commerce hold? As organisations implement their strategic plans in respect to E-Commerce, it must be realised

E Commerce Trends: Viral Marketing Essay

740 words - 3 pages E-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a business's product or service. Yet until recently, although companies certainly have paid attention to popular buzz

Dell E Marketing Strategy Essay

4040 words - 16 pages Introduction The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), "Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas

E Business Marketing Strategy Essay

1651 words - 7 pages approaches to be thought about in the e-Business sector. Ivilliage is one those e-Business sectors that has an e-Business marketing strategy that will be covered as the marketing related activities. Ivilliage is one website that shows us the use of the Web to support and improve the marketing process. The process will cover target market, Internet business model, evaluation of competitive strategy, name value, web design, differentiation strategy