Asian Social Science; Vol. 10, No. 8; 2014 ISSN 1911-2017 E-ISSN 1911-2025
Published by Canadian Center of Science and Education
Corporate Social Responsibility (CSR) and Sustainability in Asian Luxury Hotels: Policies, Practices and Standards
Vimolboon Cherapanukorn1,2 & Kirsten Focken2 1 Collage of Art, Media and Technology, Chiang Mai Universty, Thailand 2 School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong Correspondence: Vimolboon Cherapanukorn, Collage of Art, Media and Technology, Chiang Mai University, Thailand. E-mail: firstname.lastname@example.org Received: January 22, 2014 Accepted: February 27, 2014 Online Published: March 26, 2014 doi:10.5539/ass.v10n8p198 URL: http://dx.doi.org/10.5539/ass.v10n8p198 Abstract The tourism and hospitality industry claims to embrace the concept of corporate social responsibility (CSR) but it seems unclear how and if companies integrate CSR activities into the core business and how they demonstrate real impacts and positive changes. The purpose of this research is to understand how Asian luxury hotels communicate about their CSR policies, practices and standards. It gives insights of best practices of CSR from luxury hotel groups that operate predominantly in Asia. The findings reveal that CSR is a blurry subject and there is a lack of an overall accepted definition and guidelines. The reporting of CSR activities by the Asian luxury hotels includes various overall activities, many of which are normal business practices. Many of these hotel groups are adopting international standards and most of them underline the importance of the environment and society. The study concludes that the motivation for CSR is oriented towards sustaining the basis for their operations. The outcome of the research suggests that further studies should analyze different hotel segments, such as local hotels or small-medium size hotels, in one particular country or comparing between various countries. Keywords: sustainability, CSR strategy, Asia, hotels 1. Introduction Sustainable development and responsible business practices are increasingly important in all business sectors. The tourism and hospitality industries have the potential to both contribute to a degradation of natural and cultural assets as well as to an unequal distribution of benefits and wealth. The potential positive contribution of tourism consists of the conservation and protection of the nature as tourism depends on the natural assets and businesses are largely dependent on sustainable management practices. However, there are many tourism developments that harm natural or cultural assets and are managed in an unsustainable and unequal way. Furthermore, in recent years global tourism is more closely linked to climate change. Tourism involves the movement of people from their homes to other destinations and accounts for about 50% of traffic movements (Simpson, Gössling, Scott, Hall, & Gladin, 2008). There is no easy...