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Improving Customer Service Essay

904 words - 4 pages

Improving Customer Service

There are many methods in Asda can improve there Customer service.
Nowadays every Supermarket has there own way of saying Thank you to
the customer this then shows the customer that they are respected and
the are wanted back and they are welcome to shop at your supermarket
as long as they like.

Here are some of the methods that can be used to improve the Customer
service at Asda:

1. Free Gifts

2. Loyalty Cards

3. BOG OF (Buy One Get One Free)

4. Special Offers

5. Reward Schemes

6. Improve facilities

7. Make it a friendly Atmosphere

Free Gifts

Free Gifts attracts many customers but it can be very expensive, so
Asda must consider the variety of gifts they offer they may get gifts
for the younger or elder citizens, this could either be toys like toy
or yoyos and for the elders it might be films or kitchen equipment.
Asda could introduce a raffle scheme which could help pay for the
gift. But even though this is a good way to attract more customers as
they would feel wanted.

Loyalty Cards

The introduction of Loyalty Cards to Sainsbury’s was a good method for
them to increase sales. By Asda creating a Loyalty card then there
customers will know they are getting more for there money, this is
because every item the customer buys they will receive points on the
card. This will then be good because if the customer receives a
certain amount of points they may get a free gift or they could use
the points for there next shopping bill.

BOG OF (Buy One Get One Free)

The BOG OF policy is a good and productive method as customers can buy
a certain product and get another one free, this may only apply on
selected goods but it does attract more customers to see what kind of
offers are on. If customers feel they may like the offers then they
will tell other people who live around them to come and see what is on

Special Offers

Special Offers attract many customers and they can prove to be the
talking point around the Asda area. Special Offers attract customers
who shop...

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