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In What Way Has The Marketing Of 'the Lord Of The Rings' Trilogy, Fulfilled The Expectations Of The Target Audience?

2790 words - 11 pages

In 1996, director Peter Jackson embarked upon a seven year odyssey and one of the most demanding projects in movie history, bringing the hugely popular series of compelling novels 'The Lord of the Rings' written in the 1950's by JRR Tolkien, to the big screen. After years of careful and precise production planning, Jackson had before him the dual task of not only tempting a movie audience and creating a financially viable movie, but he also had to appeal to the colossal cult following of JRR Tolkien's novels written half a century previously.There is always a great deal of expectation surrounding any multi-million dollar movie adaptation from a powerfully recognisable novel however 'The Lord of the Rings' was awaited with even more anticipation, due to its phenomenal Tolkien fan-base from the novels, and that for the first time in movie history there was technology available to create the 'Tolkien World' and with a hefty $300 million to make the trilogy for the first time the resources were available to make a movie trilogy of the scale that would do Tolkien proud. Much of the following that Tolkien had gained throughout the novels would go into watching the movie with a sense of scepticism, as they would be curious about Jackson's loyalty to Tolkien's work. The popularity of 'The Lord of the Rings' was evident when the trailer for 'The Fellowship of the Ring' was first released on the Internet on 7 April 2000, it was downloaded a hectic 1.6 million times within its first 24 hours of operation. People who watched the 'The Fellowship of the Ring' trailer, would be able to see a brief insight of how Jackson's interpretation of the Tolkien novels, compares to your own, therefore you have the chance to compare and contrast 'Gandalf', 'Frodo' and 'Middle Earth, also the opportunity to get a feel for the movie, with the amazing score that was put into all of the 'Lord of the Rings' trilogy by a collection of artists, Enya, David Donaldson, and Howard Shore, and the general ambience of the movie.'The Lord of the Rings' trilogy attracts an audience who enjoy the fantasy fiction genre. Nearly the entire fantasy fiction genre is aimed at the younger generation, with the J.K Rowling 'Harry Potter' series being an example of this. With Rowling's 'Harry Potter' movies there was the same scepticism that was evident in 'The Lord of the Rings' movies, where they were they questioned Chris Columbus' allegiance to Rowling's work. Many fantasy films explore archetypical narratives of good and evil. It is also considered that there is reference to biblical tales of miracles, magical powers and saintly figures, for example, Tolkien describes the antagonist immoral Lord Sauron as a powerful wizard, whom unfortunately dealt with black magic frequently until it corrupted his mind, this is similar to the biblical tale of Lucifer, the once great angel who became corrupted and fell from grace.Genre is a way of working through important myths and legend featuring repetition...

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