Increased Optimism In Society Can Lead To Consumptive Behaviour

642 words - 3 pages

Why did the decade after the First World War become the most prosperous time in American History? Americans consumed without limit and didn’t believe the good times could ever end. In the 1920’s people across the U.S. became increasingly optimistic. The Great War was over and the men were back home safe and sound. The economy was going strong, workers earned higher wages and many new jobs became available. Some of these jobs came from the rapidly growing technology industry. New inventions were popping up everywhere and Americans were more than eager to consume whatever they thought they needed.
There was also an immense increase in advertisement In the 1920s. Manufacturers now realized that women controlled most of the spending in the household so companies marketed their products to them. Thus a new consumer culture was born. The new technologies advertised included refrigerators, movies, radios, automobiles, deodorants, and toasters. These new consumer goods were created to make life easier and more enjoyable. The middle class had more disposable income to enjoy these luxury goods and products. The most important creation of the 1920’s, however, was the automobile. The car made travel easier and faster. People could now go on dates, travel farther to work, visit friends and relatives, tour different cities and towns, and transport goods more efficiently. As a result more people could live outside municipal boundaries and commute to work. Since cars were very expensive, the system of buying cars on credit became more popular. People didn’t need to save up their money for big things, they could simply buy now and pay later.
The decade of the 1920’s also became known as “ the Jazz Age”. Jazz evolved and became more diversified as it spread through the country and through pop culture, making it appealing to all of classes of society. The new radio and film industry also helped the...

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