This website uses cookies to ensure you have the best experience. Learn more

India's Consumer's Perception Of Corporate Social Responsibility

849 words - 4 pages

“An Empirical Study of Indian Consumer’s Perception of Corporate Social Responsibility (CSR)”
In the area of consumer perception and response towards corporate social responsibility (CSR) increasingly received attention from the managers and researchers. Most of the research was conducted in context of developed countries that means research on consumer perception towards CSR in developing countries like India needs to be developed. This research will examine consumer perception of CSR in India. This research will be produced mixed results suggesting that CSR is still the concept waiting to be applied in India. Indian Consumers are often unaware and unsupportive towards CSR. This is an opposite finding of consumer perception in the developed countries where most of the consumers are willing to support CSR launched by corporations. This research will also address the issue when consumers have to buy similar products with the same price and quality, CSR could be the determining factor.
Review of Literature
Research on corporate social responsibility (CSR) is started in 1930s. Berle and Means (1948); Carroll (1991) advocated to incorporate voting rights for greater accountability and transparency for all shareholders. Nowadays, CSR receives attention from researchers and managers in the area of consumer perception and the response of CSR Smith (2003); Bhattacharya and Sen (2004); Beckmann (2007).
Beckmann (2007) mentioned in his research on consumer perception and response towards CSR and suggested that there is a positive relationships between a company’s CSR activity and consumers’ reactions to that company and its product. Most of this research was conducted in developed countries e.g. Brown and Dacin (1997); Creyer and Ross (1997); Maignan and Ferrell (2000); Maignan (2001); Uusitalo and Oksanen (2004); Sankar et al. (2006) not in developing country like India. So the findings show that research on consumer perception of corporate social responsibility in developing countries needs to be conducted.
Visser (2007) suggested four rationales for focusing on CSR in a developing country:
1. Developing countries represent the rapidly expanding economies for lucrative growth markets for business.
2. Developing countries have social and environmental crises.
3. Developing countries have the most dramatic positive and negative social and environmental impacts.
4. Developing countries present a distinctive set of CSR challenges which are collectively quite different in comparison to the developed world.
Thus, this research will examine the consumer perception of CSR in India.
Objectives of the research
According to the Carroll’s (1979) model that consisted of economic, legal, ethical and philanthropic components, and the previous literature review I am going...

Find Another Essay On India's Consumer's Perception of Corporate Social Responsibility

Social Corporate Responsibility of Body Shop

1273 words - 5 pages In this article we can see that The Body Shop is an organization with Social Corporate Responsibility concept. Besides providing high quality beauty products, they considering the social responsibility to make a positive difference in the world. This ethical behavior beauty company founder actually is a social and environmental activist who works on the basis of being a business model of positive social change named Dame Anita Roddick. The Body

The boundaries of strategic corporate social responsibility

8567 words - 34 pages Keywords: Corporate strategy, Social responsibility, Roles, Stakeholders, EthicsAbstract: Reviews the development of the corporate social responsibility (CSR) conceptand its four components: economic, legal, ethical and altruistic duties. Discusses differentperspectives on the proper role of business in society, from profit making to communityservice provider. Suggests that much of the confusion and controversy over CSR stemfrom a failure to

Corporate Social Responsibility

1852 words - 8 pages for implementing CSR in developing country like Vietnam has not developed strongly yet, and this will require more expense for both corporation and government. Works Cited Bui, T. L. H. (2010). THE VIETNAMESE CONSUMER PERCEPTION ON CORPORATE SOCIAL RESPONSIBILITY. Journal of International Business Research, 9, 75-87. Retrieved from Crouch, C., & Maclean, C. (2011). The responsible

Corporate Social Responsibility

885 words - 4 pages 1. Corporate Social Responsibility (CSR) is commonly known as responsibilities that are held responsible by the corporate in a social context (Wood et al. 2013, 27). Such examples are charitable events, providing jobs and upgrading of new skills, listening to what the society needs and amendments (mallenbaker 2013). CSR can be classified into 5 different dimensions which are Environmental, Social, Economic, Stakeholder, and voluntariness

Corporate Social Responsibility

2454 words - 10 pages Corporate Social Responsibility Corporate Social Responsibility (CSR) is a very controversial topic. A question that has been debated for the past few decades is; is it corporately viable to introduce social responsibility as a proposed addition to the work ethic of business organisations. As well as, if adopting the framework of corporate social responsibility would yield positive improvements for those organisations. The purpose of

Corporate Social Responsibility

1172 words - 5 pages influence the purchase intention of UK consumers in the food and clothing retail industry? 1.2.3 Objectives: 1. To determine the relevance that the application of Corporate Social Responsibility has for Students at London Metropolitan University 2. To identify if engagement in Social Responsibility programmes influence students’ perception of a brand. 3. To uncover if the application of Social Responsibility programmes create brand

Corporate Social Responsibility

1437 words - 6 pages In order to answer the main question of this study, a literature study was carried out to find out how Corporate Social Responsibility in literature was defined; what the role of stakeholders, specifically employees was in job advertisements. Furthermore, the theory of Person-Organization fit was explained and the different work motivation theories are discussed. 2.1 Corporate Social Responsibility Last couple of years Corporate Social

Corporate Social Responsibility

1900 words - 8 pages responsibility can be somewhat varied depending on the perception and perspective an individual or group has towards the situation; the definition has also varied through time. In general terms, Manakkalathll & Rudolf (1995) define corporate social responsibility (CSR) as “the duty of organisations to conduct their business in a manner that respects the rights of individuals and promotes human welfare.” In contrast to this, Christian Aid (2004, as

The Corporate Social Responsibility

771 words - 4 pages The Corporate Social Responsibility (CSR) as years pass by transformed into a fundamental part in all affiliation or association because of the impact it has on the society or community. There is no acceptable definition to corporate social responsibility; as a result there is no certain explanation or definition of Corporate Social Responsibility. Moreover, a Corporate Social Responsibility (CSR) can additionally be suggested as ”Corporate

Corporate Social Responsibility

1811 words - 7 pages compelling way to attract them (Bhattacharya et al., 2008). Previous research on Corporate Social Responsibility focused mainly on stakeholder groups such as consumers and investors. However, very little research has been carried out to the effects of Corporate Social Responsibilities on organizations when attracting new and high potential employees. Therefore this study will contribute to the existing body of knowledge about Corporate Social

corporate social responsibility

6473 words - 26 pages The Pyramid of Corporate Social Responsibiiity: Toward the Morai Management of Organizational Stakeholders Archie B. Carroll F or the better part of 30 years now, corpo-rate executives have struggled with theissue of the firm's responsibility to its soci- ety. Early on it was argued by some that the corporation's sole responsibility was to provide a maximum financial return to shareholders. It became quickly apparent to everyone, however, that

Similar Essays

Fallacies Of Corporate Social Responsibility Essay

2181 words - 9 pages FALLACIES OF CORPORATE SOCIAL RESPONSIBILITY INTRODUCTION In a contemporary world, a business-society relationship has evolved well beyond a simple business model to a much broader - socially responsible - corporate stewardship. As of this result, Corporate Social Responsibility (CSR) emerged as a concept that encourages companies to be ethical and responsible with the environment it operates in so as to wider impact on society. Though, CSR is

Discussion On Purpose Of Corporate Social Responsibility

2058 words - 8 pages Discussion on Purpose of Corporate Social responsibilityCorporate social responsibility has been define as that: "the view that organizations should act ethically, in ways that contribute to economic development, the environment, quality of working life, local communities, and the wider society" (Huczynski and Buchanan (2013). The purpose of this essay is to discuss whether corporate social responsibility activities are a genuine effort made by

Corporate Social Responsibility Activities Of Unilever

3612 words - 14 pages contribution of CSR activities to corporate strategy. In the last part a SWOT analysis and some recommendations are given for more clarifications. I hope that this report will be able to give a clear view about CSR and its contribution to corporate strategy. Table of Contents 1 Introduction: 1 2 Methodology & Limitations: 1 3 Topic Background: 1 4 Company Background: 1 5 Corporate Social Responsibility: 2 6 Corporate

Corporate Social Responsibility: An Analysis Of Google

2310 words - 9 pages Corporate Social Responsibility: An Analysis of GoogleIntroductionThe concept of social responsibility began in the 1950s, along with the study of its relationship with business (Archie 1999; Frank, Peter 2005). Although the discussion between social responsibility and commence appeared early, it is attached much or more attention today, especially when we come into an era where globalization has become an heated topic. In other words, the