This website uses cookies to ensure you have the best experience. Learn more

Individual Case Study Project – Disappearance Of Malaysia Airlines Flight Mh 370

1124 words - 5 pages

Malaysia Airlines is the flag carrier airline of Malaysia. The airline operates out of its home base, Kuala Lumpur International Airport. It operates flights in Asia and the Middle East and also provides flights from Europe to Australia and a transpacific flight from Kuala Lumpur to Los Angeles via Tokyo. Malaysia Airlines is a member of the One World Alliance.
The five areas of PR pertinent to this particular incident are: crisis communication, employee relations, media relations, investor relations and community relations. In a crisis like this, it is crucial that a corporation like Malaysia Airlines uses effective crisis communication. When it is sudden and unexpected to the general ...view middle of the document...

Ethically, the families of those missing would be a top priority to get in contact with. Media would need to have constant access to information. A hotline or active media center would be effective here to get information out quickly to news outlets. The general public along with investors would also need to be updated as strides were made in the search for the plane. This would keep the community informed and efforts transparent. Employees needed to be communicated with, they would not take kindly to hearing about the entropy their employer was in and the lack of information about the jet and their missing co-workers. In an incident like this the government would become very involved, reaching out to them quickly and being open with them as information came to light would be beneficial to keeping one voice with the officials.
The nature of news coverage following the disappearance on Flight MH 370 was mostly negative. Factors driving the news coverage were the search and failure to find the plane and discreditable Malaysian officials. As discrepancies in news stories were revealed, more focus was placed on the officials and the lack of transparency of Malaysian Airlines and the media. Reports began when the jet was reported missing on March 7, 2014. Since then, news outlets have reported the flight was hijacked by terrorists, crashed in the Indian Ocean and debris had been found of the Australian coast (even though this has yet to be confirmed.) Malaysian officials have been reported numerous times in refusing to answer questions and often giving “no comment,” as an answer. Currently, coverage is still focused on the failed results of search attempts and the anger and grieving of the families of those still missing.
PR tactics employed by Malaysia Airlines included press conferences made by Malaysian officials. Malaysian Prime Minister focused on the families of the missing crew and passengers, mentioning that information would first be given to them and information given to the general public would first need to be confirmed. The Airspace Transport Minister made a statement that numerous nations were working together to aid Malaysia in its search and the Airlines CEO was the official to announce that contact with flight MH370 had been lost.
In an effort to speak in one voice, key messages were used by Malaysia Airlines, The Malaysian Government and the Malaysian Military. These included: Finding the plane as a...

Find Another Essay On Individual Case Study Project – Disappearance of Malaysia Airlines Flight MH 370

Southwest Airlines Case Study

1899 words - 8 pages Southwest Airlines Case Study Marketing. Marketing savvy also plays a key role in Southwest's strategy. Since Southwest's inception, the major elements of the product offering have been price, convenience and service. As a Texas native serving mostly Texas markets, it has played the role of the hometown underdog, fighting against the majors. Now, when Southwest enters a new market, they use a sophisticated combination of advertising

Southwest Airlines Case Study

1119 words - 4 pages . Since we are a smaller regional carrier we can focus on the customers. One main reason I hear for customers switching to us is a poor customer experience with their previous carrier.I believe that when United raises the price of its flights, it will lose customers because they can get the same flight with Southwest Airlines as long as Southwest serves that area. Because of Southwest's lower prices and excellent customer service, it is more likely to

Case Study Delta Airlines

927 words - 4 pages Pg. 1 Many of the world's major airlines are growing and Delta Air Lines continues to grow with them. Delta is a full-service carrier that flies passengers and cargo, and is ranked third behind United Air Lines and American Air Lines. Delta's Headquarters is located at : Hartsfield Atlanta International Airport 1030 Delta Blvd., P.O Box 20706 Atlanta, Georgia 30320 The company was not always located in Atlanta, it was founded in Macon, Georgia

Analysis and Critique of Malaysia Airlines

3413 words - 14 pages being used to “fuel” a failing company. The fact that the government kept the airline open only lead to more destruction, if the company had closed or had been under better private management then the recent disappearance of flight MH 370 may never have happened. In favour of those lost in the recently disappeared aircraft, the airline should be sold to private investors and the money should be used as compensation for the families of flight MH 370

The Downing of Korean Airlines Flight 007

1662 words - 7 pages International law encompasses many aspects that seek to regulate the behavior among states during both times of war and peace. When a state proceeds to act outside of the set of international norms, the international community may act in a multitude of ways from one extreme to the other. This is what the world saw with the downing of a civilian flight in 1983. On September 1, 1983, Korean Airlines Flight 007 was on its last leg of a flight from

The Case of Casey Anthony's Disappearance

2209 words - 9 pages statements to law enforcement, child neglect and obstruction of a criminal investigation. Casey was interviewed by officers regarding the disappearance of Caylee and claimed that she “felt that Caylee was still alive” (YouTube, 2008). Casey remained calm, emotionless and flirty throughout the interview with the police officer and continued to claim that she did not know the whereabouts of Caylee and insisted on discussing unrelated issues with the


1922 words - 8 pages challenges of managing individuals or groups and the need to understand different individual behaviours in consideration to their values, motivation and creativity. This report deals with a case that evaluates the organizational behaviours at Abebooks, a leading online marketing company faced with pressure from different employee issues. it illustrates generational and cultural differences and its impact on individual values. It involves a detailed

Group Case Study: Jetblue Airlines

2499 words - 10 pages tropical regions (CAPA, 2013). Strengths of expanding to the Caribbean and Latin American cities include a low operating cost (cost per available seat mile) which is one of the lowest reported among US airlines. With popular tourists destinations selected the airline can expect high aircraft utilization and low distribution costs as they fill as many seats as possible on each flight. The airline already has a high brand awareness with high

Golden Eagle Airlines Case Study

726 words - 3 pages Question 1The Annual Cash flow can be between €39.040 negative to €273.180 positive according to pessimistic and optimistic scenarios accordingly, which are the sums of Capital Allowance and Profit after Tax (see attached Excel file). This figure is actually influenced by the uncertain parameters that are given in the case study (Hours Flown, Charter Price/Hour, Ticket Price/Hour, Capacity of Schedules Flights, Ratio of charter flights

Southwest Airlines 2004 Case Study Report

2289 words - 9 pages Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.To Our EmployeesWe are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are

Case study - Management at Southwest Airlines

977 words - 4 pages Assignment: Case study - Management at Southwest AirlinesQuestion: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the

Similar Essays

Disappearance Of Malaysian Airlines Flight 370

1370 words - 6 pages On 8th March 2014, the Malaysian Airlines Flight 370 took off from Kuala Lumpur carrying 239 passengers and went missing on its way to Beijing (Wienner-Bronner). The recent disappearance of the flight has captured the attention of everyone around the world, from researchers to reporters to military teams, and has prompted them to solve this strange mystery. Various theories as to how the plane disappeared, how it lost contact, and why is it so

What Happened To Malaysia Airlines Flight 370?

653 words - 3 pages asleep and then die from lack of oxygen. This is why air pressure is mechanically controlled on airplanes. Once the human body gets over 8,000 feet above sea level, oxygen levels are lower in the blood. The longer the search continues for Malaysia Airlines Flight MH370, the more people will look to and offer theories. Even musician Courtney Love offered her theory via twitter which went viral with several media outlets covering it. With 239 people uncounted for and their families kept waiting for news, it's easy to see why so many people want to search for a theory, an answer to what happened to Flight 370.

South West Airlines Case Study

2977 words - 12 pages enviable position than the larger counterparts.The reason for Southwest Airline's success is due to their low-cost model. The Southwest Airlines consists solely of Boeing 737s and offers only coach seats (there is no business or first class). Southwest Airlines also do not offer in-flight meals, only peanuts and other snacks. Southwest is simple and direct at the goal of their service; "a primarily short-haul airline that flies directly from city to

Southwest Airlines, Case Study

1313 words - 5 pages 1. What are the SWA mission, vision and goals? Are they well defined?Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was