Individual Project Amazon.Com Essay

3617 words - 14 pages

Amazon.com1.0 IntroductionE-Commerce, or Electronic Commerce, is a general term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. This covers a range of different types of businesses, from consumer-based retail sites like Amazon.com, through auction and music sites like eBay or MP3.com, to business exchanges trading goods or services between corporations. Electronic Commerce has expanded rapidly over the past five years and this growth is forecast to continue or even accelerate. It is likely that in the future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move parts of their operation onto the Internet.There is no doubt that businesses today face a completely different environment than in the 1980s and 1990s. (www. Lansbridge.com) The current business environment as an evolution was described a type Ⅲ environment: Very dynamic, unpredictable, chaotic, and fast changing. This project aimed to evaluate how successful of Amazon.com as a virtual bookstore across the Internet.2.0 Company Profile2.1 Size:Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, sporting goods, gourmet food, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. Amazon.com operates six Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca. (Source: Amazon.com, Inc.)2.2 IndustryAs one of the online bookshop industry, Amazon.com opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. While our customer base and product offerings have grown considerably since our early days, we still maintain our founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.Today, Amazon.com is the place to find and discover anything you want to buy online. We're very proud that millions of people in more than 220 countries have made us the leading online shopping site. We have Earth's Biggest SelectionTM of products, including free electronic greeting cards, online auctions, and millions of books, CDs, videos, DVDs, toys and games, electronics, kitchenware, computers and more.2.3 Basis of Competition (Product,...

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