People Who Influence The Government Essay

1090 words - 4 pages

Interest groups have different techniques to become more powerful and influential. Political parties also have much influence over the government as much as interest groups do. There is much history with our political parties and our strategies to convince each other to choose the right side.
The size and the resources make an interest group quite powerful. When the interest group is big, it gets more attention, more resources readily available to them, and the more people that will support them. This is very crucial because normally the bigger something is, the more powerful it is. If most of the public supports a specific aspect, then it will persuade the politicians or officials to support this aspect as well. You usually need more resources to get the message out to the public. If there are a bunch of resources, then it will be easier to advertise in things such as magazines, commercials, and newspapers. For example, the AARP is a massive interest group with loads of people supporting them and many resources readily available. Leadership is another crucial asset to make an interest group powerful. Normally a good leader comes up with amazing strategies. This will help when the interest group needs to get a message out and get the public to hear them out. The leader needs to be cunning and intellectual so that they will get the point across to politicians and elected officials in a quick and influential way. Cohesiveness is another main factor to a powerful interest group. It is essential for the group to work well together and motivate each other. The better a group works together, the stronger and bigger they will most likely become. If the group has a hard time working together, it is very difficult for them to agree on ideas and get their point across to the public because of arguing over whose idea may be better or worse. These people come together for a common interest they all share, and they should work together toward getting the publics’ attention.
There are direct techniques and indirect techniques that interest groups tend to use. A direct technique includes groups paying lobbyists to get their message out and meet and persuade important people of their message. First, there is a lobbying technique. This is a direct approach which includes lobbyists going and appealing to members of the congress, executive branch, and other important officials. They tend to meet privately or go on small outings and try to sell their ideas. Another direct technique is the rating game. This is when lobbyists try to sell them on their ideas and convincing them that their rating will increase which is vey influential. Another direct approach is campaign assistance. When a politician is trying to get reelected, the lobbyists are getting their ideas out. This is a crucial time for the politician and they side with some of these ideas to get votes. An indirect technique includes spontaneity where they influence officials through others. One way is...

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