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Industry Analysis: Kia Motors

2312 words - 9 pages

History
In 1944, Kia Motors Corporation of Seoul, Korea, was founded as a manufacturer of steel and bicycle parts (Kia.com). During the early1950’s, the company changed its name officially to Kia Industries and began production of Korea’s first bicycle (Kia.com). In 1957 Kia began producing Korean’s first motor scooter, the C-100 (Kia.com). Korea’s first truck, the K-130 was introduced in 1962 (Kia.com). In 1971, the Titan, a 4-wheel cargo truck was produced (Kia.com).
In 1972, Kia established the Kia Service Co. Ltd (Kia.com). Several other milestones happened during the late 70’s such as Korea’s first full integrated automobile facility opened, Korea’s first internal combustion engine is produced, Kia began producing a gasoline engine and continued to introduce new vehicles (Kia.com). In 1984, the Kia Research and Development Center was established (Kia.com).
Kia name changed once again in 1990, to what we now know as Kia Motors, Inc (Kia.com). A major event happened in Kia’s life as a company in the 1990’s; Kia entered the United States market (Kia.com). Three years later, in 1993 Kia opened a parts distribution center in California and signed the first twenty (20) dealers to sells vehicles in the United States (Kia.com). Kia grew quickly and two years later, in 1995 Kia had one hundred (100) dealers and was located in twenty (20) U.S. states (Kia.com). In 1999 Hyundai Business Group purchased Kia Motors Corporation (Kia.com). With this purchase, Kia Motors Corporation (Korea) began making a profit again as one of the largest businesses that became a success story (Kia.com).
In 2000, Kia continues to sell a wide range of vehicles. They target a wide range of needs by offering less expensive economic vehicle such as the Kia Rio to the higher priced luxury vehicle such as the Kia Borrego (Kia.com). Kia introduced their luxury vehicle the Amanti in 1994 (Kia.com). In 2005, Kia opened a new U.S. Corporate Campus in California (Kia.com).
2010 has started out as a good year for Kia; they debut their advance infotainment system, UVO which is powered by Microsoft during the 2010 international Consumer Electronic Showcase (CES) which is the world’s largest consumer technology tradeshow (Kia.com). Kia aired its first-ever commercial during the Super Bowl, nicknamed “Joyride Dream” (Kia.com). Kia announced a partnership with Michelle Wie, professional golfer and Kia will sponsor the LPGA’s inaugural Kia Classic (Kia.com).
February 2010 was a key date for Kia’s move to the United States (Kia.com). It was the grand opening of their first Kia Motors Manufacturing facility in Georgia (Kia.com). “Kia Motors Manufacturing Georgia (KMMG) is expected to produce 300,000 vehicles at full capacity and employ 2,500 people, with on-site and nearby suppliers creating 7,500 additional jobs in the region (Kia.com).” The facility represents a $1 billion investment to the U.S. market (Kia.com). KMMG will establish new benchmarks...

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