Influenza Vaccination Project Essay

3447 words - 14 pages

COMM-C 591:CRISIS COMMUNICATIONSpring 2014(April 28, 2014)Influenza Vaccination ProjectIntroductionI. Anti-vaccination movementA. Anti-vaccination misperceptions are based on non-scientific sourcesB. Anti-vaccination group claims that the ingredients of vaccines would result in adverse effects despite actually vaccinations have reduced the rate of mortalityC. Anti-vaccination group claims that vaccination would result in overloading our immune systems (e.g., antigens)D. Anti-vaccination group claims that better hygiene and sanitation would result in massive decrease in disease rather than vaccinationE. Anti-vaccination group facilitates the diffusion of information (e.g., don't trust the government, vaccines bring about autism, etc.) via social media such as FacebookII. The results of anti-vaccination movementA. Vaccination rates have been reducedB. Our immune systems have been weakenedC. The number of diseases has been increasedIII. Despite the number of patients are high, the public regards the influenza as self-limiting disease. Therefore, this perception would result in people's relatively low attention to and participation in vaccination when compare to vaccinations for other diseases. Therefore, there is a need for promoting influenza vaccination.BodyI. ProblemsA. Misperceptions regarding influenza vaccination1. Influenza is self-limiting disease2. The safety of influenza vaccination is low3. The efficacy of influenza vaccination is lowB. Disparities in influenza vaccinationBesides anti-vaccination groups' misperceptions regarding influenza vaccination, disparities in influenza vaccination is another problem that has resulted in low vaccination rates. Especially, disparities in influenza vaccination are prominent among people who are at higher risk of influenza, including children, adolescents and older people.For example, individuals aged 65 and older who reported receiving an influenza vaccination within the past 12 months were 67.2% among non-Hispanic Whites, 46.8% among non-Hispanic Blacks, and 44.8% among Hispanics/Latinos (Barnes & Schiller, 2007). In addition, only 51% of those aged 6 months to 17 years were vaccinated in the 2010-2011 season (CDC, 2011) and coverage was lower in those of low-income population (Bhatt et al., 2011).For this reason, eliminating missed vaccination opportunities by providers' recommendation (Cowan et al., 2006; Nichol et al., 1996; Zimmerman et al., 2003) or their use of traditional reminders (e.g., mail or telephone) (Fiore et al., 2010) has been discussed for increasing vaccination rates.However, several studies found that, even with provider recommendation, disparities in influenza vaccination persisted among African Americans and non-Hispanic Whites (Lindley et al., 2006). Similarly, traditional reminders for influenza vaccination have not been successful in children and adolescents of low-income population (Irigoyen et al., 2006; LeBaron et al., 2004).Therefore, as racial/ethnic minorities,...

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