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Ink B Plan Part 2 Essay

2029 words - 8 pages

Distribution ChannelsHow do you sell your products or services?RetailDirect (mail order, Web, catalog)WholesaleYour own sales forceAgentsIndependent representativesBid on contractsSales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it's time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a month-by-month projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.VI. Operational PlanExplain the daily operation of the business, its location, equipment, people, processes, and surrounding environment.ProductionHow and where are your products or services produced?Explain your methods of:* Production techniques and costs* Quality control* Customer service* Inventory control* Product developmentLocationWhat qualities do you need in a location? Describe the type of location you'll have.Physical requirements:* Amount of space* Type of building* Zoning* Power and other utilitiesAccess:Is it important that your location be convenient to transportation or to suppliers?Do you need easy walk-in access?What are your requirements for parking and proximity to freeway, airports, railroads, and shipping centers?Include a drawing or layout of your proposed facility if it is important, as it might be for a manufacturer.Construction? Most new companies should not sink capital into construction, but if you are planning to build, costs and specifications will be a big part of your plan.Cost: Estimate your occupation expenses, including rent, but also including maintenance, utilities, insurance, and initial remodeling costs to make the space suit your needs. These numbers will become part of your financial plan.What will be your business hours?Legal EnvironmentDescribe the following:* Licensing and bonding requirements* Permits* Health, workplace, or environmental regulations* Special regulations covering your industry or profession* Zoning or building code requirements* Insurance coverage* Trademarks, copyrights, or patents (pending, existing, or purchased)Personnel* Number of employees* Type of labor (skilled, unskilled, and professional)* Where and how will you find the right employees?* Quality of existing staff* Pay structure* Training methods and requirements* Who does which tasks?* Do you have schedules and written procedures prepared?* Have you drafted job descriptions for employees? If not, take time to write some. They really help internal communications with...

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