Innovation, Design, And Creativity For A Competitive Advantage

1109 words - 4 pages

Innovation Process PaperOI/361Innovation, Design, and Creativity for a Competitive AdvantageUniversity of PhoenixInnovation Process PaperInnovating and implementing new products at an organization is necessary to stay competitive in today's market. Since the economy plunge organization are striving to produce products or a service that will set them apart from the competition. Starbucks is a well known successful company, with frequently new flavor beverages and products the company can keep the existing customers satisfied. Although the company has reached great success, every organization should introduce new innovative ideas to prevent from becoming an average coffee shop. This paper will identify and discuss the four basic phases of the innovation process, explain how the process will be implemented. Tools and techniques will be identified and the measurement tools to test the results to ensure improvement will be discussed as well.Identify and discuss the four basic phases of the innovating processIn order for a company to achieve its long term goals, the company will need to implement an innovation process. There are four basic phases to approach product innovation. The processes by which the company can achieve this process consist of; preliminary analysis, Definition, design, and operations. A team of creative thinkers will need to be created, a team of leaders that improve their ability to think accurately, and imaginatively understand why the ability to innovate is very important for the company.The innovation process to change StarbucksPreliminary analysis, first Starbucks will need to pull together a team representing all the different perspectives, a team that can come up with a new product or idea that will set the company apart from the competition. Once the team is established, a study should take place to analyze all the potential opportunities the new product can introduce to the company. The team will need to fine ways that the product will improve the company's expansion. The team can use financial charts, past experiences; the Starbucks company blog. Posting regular comments, new ideas regarding new products is a successful new trend.The second phase is to define the project. Starbucks will need to define the outcomes of the product, and study the objective or meaning of the product. Identify and explore new ideas to make it a success. Always keeping in mind important factors; the time frame that the product will have in the market, what kind of customers will the product be sold to, and how much the overall cost will be.When the critical thinking and measurement test have been completed, Starbucks will then create the design of the product. Creating a prototype of the product, and then testing the product by providing free samples to see if the product is good or not; is a good approach this way the company will...

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