Creative Leadership Essay

687 words - 3 pages

This company as interviewee said “are a full service advertising company”. It should mean that their company mainly job is to advertise, probably, other companies, to make sure that other companies have clients who buy their products. Thus, they have to create something very attractive that draw people’s attention. As a result, to create something good you need imagination, ideas also you have to know what people most like and how to draw their attention that they go and buy the thing which this company advertise and then try to do it in reality.

This response to the question tell us that the company, as most companies, has not only one manager, leader for entire company, but they have manager in every department. The most important department as interviewee state is management department, it should means that this department play the most important role in the company and also adopt the most important decisions for the entire company. This department like one, big leader who decide which is the best way to develop their company. Furthermore, company has a partner group which also have different departments, which means that there also is more than one leader.

Interviewee state that the creative leader has to be a “creative lighthouse”. In a usual language lighthouse is a building, tower which used as an aid to navigation for maritime pilots at sea. It indicates dangerous coastlines, reefs. From this point of view, we can find out the meaning of this quote, what interviewee wants to say for us. We can guess that that kind of leader has to navigate their followers to the right way, to give a warning if something can go wrong before bad thing happen. Thus, it is like navigation for their followers in the certain tasks. Moreover, interviewee said that creative leader should has a “creative nerve”. If someone ask what is nerve we probably firstly answer that it has every human and it responds to every our touch to the surface and that is how...

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