Operating any business without the application of information technology in the modern business world is actually impossible. The world has gone digital and in every sector of economy, entrepreneurs are busy applying information technology systems to run their businesses smoothly. Nevertheless, the invention of information technology and its entrance into business arena has seen, customers demand better services whenever they do business or receive services. From banking to financial markets, stock exchange to retail markets, businesspersons use information technology principles to attract, serve and retain customers.
Furthermore, business organizations that have successfully retrieved information technology into their business operating modes, receive greater revenues as compared to those that do not apply information technology principles. Therefore, the impact of any business operating under the influence of information technology is great, especially in attracting customers. Customers require quick and efficient services rather than slow and boring ones in today’s globalizing world. With the perceived globalization, information technology is driving the world into first class customer services. (Schaeffer, 2003, p.30).
Arguably, information technology creates pleasing customer services through two basic applications. Firstly, there must be software materials installed into the computer hardware to retrieve, store or process relative data according to instructions. For example, web browsers commonly use software-enabled systems to search prescriptions of different products and services online. Interestingly, with the ever-growing information technology applications, customers can purchase commodities via online means. This reduces long queues normally experienced in many retail shops and markets.
Secondly, hardware devices like servers and microcomputers provide internet and store data for easy communication between businesspersons and customers. In this context, businesses guarantee customer satisfaction and increase customer urge, towards certain commodities. The paper will examine the impact of information technology to customers. Through personal experiences with Barclays Bank, e-banking provides the best example of technology impact on customers.
How the company introduced the new product to customers
One area that has greatly improved due to information technology is the banking industry. Long time ago, like any other bank, Barclays Bank used to operate using book records. Bank attendants had to record down, detailed bank information in books rather than use computers. Even so, there were few computers and the available software materials did not help these banks a lot. Therefore, these computer systems only stored limited customer information leading to poor services and few customers. Under these circumstances, it is evident that, customers had hard times from long queues to slow data processing and...