Purchase Intentions Of Luxury Fashion Among Generation Y

1694 words - 7 pages

3.5.1 Primary Data
Primary data refers to data observed or collected directly from first-hand experience. Primary data have collected for this research. Use the questionnaire to collect data from respondents to make research study on the factors that affecting the purchase intention of luxury fashion among generation Y in KLCC and Pavilion Mall Kuala Lumpur. The questionnaires will be distributed to 200 target respondents in KLCC and Pavilion mall.

Respondents are required to answer all the 35 questions stated in questionnaires. Initially, it used about 1 week to conduct the survey, 5 hours daily from Monday to Thursday. The survey was conducted daily from 9.00 a.m. until 2.00 p.m. The surveys were carried out from December 2013.

3.5.2 Secondary data
Secondary data analysis can be literally defined as ―second-hand‖ analysis. It refers as the information analysis that was either gathered by someone else (e.g., researcher and institutions) or for some other purpose, or often a combination of the two (Cnossen & Christine, 1997). Secondary data can be classified into two sources, which is electronic based sources and paper based sources. In this research, it concentrated more on electronic based sources to search secondary data.

These sources are internet and University Putra Malaysia library online database. These sources are used to search for electronic relevant articles and journals. Besides that, the researchers also referred several reference books in UPM library. By going through all of the steps above, the researchers are able to have in-depth understanding of the theoretical concept. By using secondary data, several advantages will obtain by researchers. Secondary data is efficient because gathering new data can take a good deal of time and energy (Sorenson, H.T., Sabroe, S., & Olsen, 1996).

3.6 Pilot Tests
Pilot testing involves conducting a preliminary test of data collection tools and procedures to identify and eliminate problems, allowing programs to make corrective changes or adjustments before actually collecting data from the target population. Moreover, pilot test usually involves simulating the actual data collection process on a small scale to get feedback on whether or not the instruments are likely to work as expected in a "real world" situation. A typical pilot test involves administering instruments to a small group of individuals that has similar characteristics to the target population, and in a manner that simulates how data will be collected when the instruments are administered to the target population. Besides that, pilot testing gives an opportunity to make revisions to instruments and data collection procedures to ensure that appropriate questions are being asked, the right data will be collected, and the data collection methods will work without collecting useless data.
Here, the pilot test method will be conducted to test the design questionnaire instrument...

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