This website uses cookies to ensure you have the best experience. Learn more

Sex In The Media Essay

3268 words - 13 pages

Sex in the Media

One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it.

This is the reason that marketing and advertisement have the biggest budgets in a business. This is the reason that places such as spend up to four million dollars on advertisement a year, according to '' written by Burke Hedges. There is a saying that goes 'Sex-sells' is this true? Most people would argue that it does. Since choosing this topic it has forced me to see everything different. When I sit and watch television I can?t help but notice all of the strong sexual messages that are being thrown at me every second. This project will touch on many venues of advertisement, from television to radio and even printed advertisement. It seems to me that sex is being used to sell everything. It has become custom to see promotions for a movie that would have a hot and seductive scene, or even in a music video; which have become short movies themselves. I feel that the use of sex in advertisement has gone a little too far, when sex is used to sell juice that?s were I draw the line.

Snapple had a campaign to reach ages 18-24 year old consumers. Their previous commercials targeted consumers in their 30?s and 40?s. Their new campaign was supposed to reach a broad spectrum of demographics while continuing to appeal to older Snapple fans. So what did they use ?Sex?. Fruit sex, that is. These commercials have the familiar fruit faces of Snapple?s prior commercials; just a little racier depiction of these ads with references to sex and jail. One of their commercials goes a little something like this, ?It?s time we had ?The Talk.? At Snapple, when young fruits ripen, they may want to combine with other fruits. These urges are perfectly natural. So experiment. Explore. Even play the field. When fruits join together, it?s a very special thing.? Cadbury Schweppes? the owners of Snapple feel so strongly about these commercials that they have invested over 33 million dollars. They obviously must be working but advertisements are supposed to expose the consumers to your product. Maybe I?m just a little uptight when I expect the commercial to tell me something about the product.

For years music videos have been venues in which artist can show off other performing skills may it be acting or dancing. They were originally created for promotional purposes. These promotions are generally used to show the artist in a different light. Of course there are commercials for artist?s records as well. One commercial in particular bothered me. There is an R&B artist by the name of ?Tank? it is obvious that he cares about his appearance because of his well chilled physique, but he has one commercial where he is working out; doing sets of bench-presses, push-up, pull-ups and so forth. What bothers...

Find Another Essay On Sex in the Media

Humor Should Replace Sex in Media Advertising

1638 words - 7 pages Humor Should Replace Sex in Advertising     In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is

Sex, Young Adults, and The Media

599 words - 2 pages The media plays a very big role in the lives of young adults today. Whether it is watching Access Hollywood, checking Perez Hilton’s blog religiously or watching fictitious TV shows and movies every night. All of the media in today’s society must add up to some influence on the teens of America. The media today mostly has lust and sex selling us products on television commercials or provocative ads in magazines, or the media just entertains us

It is a way to provide the reader with information on how sex sells in the media

758 words - 3 pages Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercials. Ads sell a great deal more than products

Has the Media and School Based Sex Education Reduced the Prevalence of Sexually Transmitted Diseases?

790 words - 3 pages School based sex education, delivered before the minimum school leaving age remains the most effective way of universally, comprehensively, and uniformly targeting adolescent population. (1) Worldwide, approximately half of 16-year-olds are sexually active and have partner turnover which facilitates the spread of STIs, is at it's highest amongst young people (2) Approximately 60% of all new HIV cases are among young people (3) and more than 90

Sex education in the America

2012 words - 8 pages People especially parents wonder what sort of education their children must have when it comes to sexual education been taught in schools. A new poll by NPR, the Kaiser Family Foundation, and Harvard's Kennedy School of Government finds that only 7 percent of Americans say sex education should not be taught in schools but in most places there is even little debate about what kind of sex education should be taught, although there are still

Sex Segregation in the Workplace

621 words - 2 pages Sex Segregation in the Work Place Missing Works Cited Why are most brain surgeons and CEO's male? Why are most secretaries and nurses female? Why not female surgeons and male nurses? These are simple and frequent questions that can be answered by most Sociologist and Theorists. Sociologists and Theorists equate this type of job inequality phenomenon with occupational sex segregation. Sex segregation in the workplace is one of the most visible

Sex in the Romance Novel

694 words - 3 pages “It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife.” This is what all romance stories are about, each writer rerunning this idea, moving it to fit into a different time and place, and as our world changes so do our taste in heroes and heroines; possessing a good fortune however doesn’t. But, one of the biggest changes to have occurred in romance writing is the addition of sex

Violence in the Media

624 words - 2 pages over and over and over again. Not only that, but sex is portrayed as something valid in releasing your anger as well. We have a situation in which men must be macho and protective and violent-and women must be passive, nurturing and sexy all at once.Interestingly, after the infamous school massacre of Columbine High school, the publicity generated from the media on that specific incident seemed to spark a trend of school shootings. Recently, there

Advertising in the Media

2178 words - 9 pages stereotypical portrayals of women and men. The advertisers are making plenty of money promoting this rubbish; nonetheless I believe there may be slight changes in the future. On the other hand, the major adjustment is going to take time to draw closer. Works Cited Anderson, Margaret L. 2000. Thinking about Women: Sociological Perspectives on Sex and Gender. Pearson Education, Inc. Butler, Matilda. 1980. Women and the Mass Media. New York, NY: Human Sciences Press. Melville, Dennis A.; Cornish, Ian M. “Conservatism and Gender in the Perception of Sex-Roles in Television Advertisements”. Perceptual and Motor Skills. 1993, Vol. 77, p642.

Pornography In The Media

2694 words - 11 pages been formulated in support of the theory. The key premise here is that the mass media does not cause undesirable social behaviour and in actuality, the media people should not be dubbed as the "bad guys". They simply use their power in the most constructive ways possible in order to promote their ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster.Having said this, why is it then, that many in

Beauty in the media

916 words - 4 pages of the most desirable features to beauty portrayed in the media. In this paper, thinness is described as the criterion promoted by the advertising industry to be beautiful. In this essay, possible health and psychological problems of pursuing the ideal of beauty touted by the advertising industry will be discussed and the increasing numbers of people suffering from this tragedy will also be revealed. Extreme thinness promoted by the media has

Similar Essays

Sex In The Media Essay

2323 words - 9 pages Sex in the Media In the media, sex has evolved over the years. Now, more than ever sex is at its peak in the media. In today's society, the young are able to view sex in daytime television and learn from the promotion of sex in the media. In this essay, we will explore the options of where we learn about sex, places we see sex, how sex influences our lives, and the importance of improving sex education in teens

Scandals: Sex In Media Essay

2381 words - 10 pages than reality. At the end of the day, for the media it’s about the entertainment, and because of that the players lose their rights to a private life and the audience faces heavy effects and consequences after being exposed to sex in the media. Paul Scholes, a Manchester United veteran player refers the media ‘brutal and scary’. The media is always keeping an eye on football players, in order to try and use them to provide entertainment and spice

Sex And The Media Essay

897 words - 4 pages In today’s media it is almost impossible to find a show that does not contain some sort of explicit sexual material. Over 70% of television shows include some sort of sexual content ( Adolescents are starting to engage in sexual activities at earlier ages and they do not understand that the media does not accurately portray the risks and dangers associated with having sex. With this

The Growing Trend Of Sex And Violence In Media Today

676 words - 3 pages permissiveness in today’s Multi-Media, our society has developed a sordid standard of morals. Sex is often considered to be taboo among families. Parents do not want to believe that their children are aware of it, and vice-versa. While the family is living in a state of denial, the media is embracing sexuality. It is almost impossible to go anywhere without being exposed to sexual media. Virtually all advertisements, regardless of form, use