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Internal And External Factors Essay

1100 words - 4 pages

PAGE \* MERGEFORMAT 1 PAGE 5
Internal and External FactorsSamuel Rivera-RuizMGT/230October 13, 2014Terry SheltonInternal and External Factors PaperEvery organization can obtain benefit from keeping a structured management. Managers are those who are in charge of, or administrating, a specific task or group. This means that the manager is responsible for the results of that group. Out of the many responsibilities of managers, four basic functions are vital in order to perform effectively and efficiently. These basic functions are planning, organizing, leading, and controlling. To become the subject of the discussion, AT&T will be used as the organization example and will be discussed in terms of the functions of management and about how internal and external factors affect this organization's operations.PlanningPlanning, as Bateman (2011) describes, is to make decisions regarding the specific goals that are going to be attained in order to maximize value, which is the monetary amount associated with the efficiency of an activity. Using AT&T as example, their purchase of DIRECTV was one that was methodically planned, as it will definitely improve the value of the services provided to the customers. In this case, AT&T's prerogative to purchase the company was that the "internet and television markets have changed" and that a joint collaboration was needed to face this change (Brusten, 2014). Careful analysis of these statements reveal that AT&T is working to provide better video services, which is the content that is mostly transmitted by wireless data services, to its customers by acquiring a video service company.OrganizationNext of the functions is organization, which is roughly translated to coordinating resources to, again, maximize goal achievement. AT&T is using this merger with DIRECTV as an organized attempt to seize the maximum number of clients who subscribe to their services by either wireless or wireline. This acquisition allows them to redirect newly obtained resources into future investments like the upcoming spectrum auction that is to take place in 2015 with which AT&T plans to further improve their services.LeadingBeing an effective leader is to be able to "stimulate people to be high performers" (Bateman, 2011). Leading is setting an example to strive to, or in other cases, it is making each follower a believer of what the leader is going and becoming committed to the cause. For AT&T, it is the latter, as Computerworld.com places within the best places to work in IT ("Best Places to Work in It 2013", 2013). With at least 15 days of training every year, AT&T is investing in its employee base to improve overall satisfaction.ControllingThe controlling function of management encompasses an ongoing monitoring and involves constant learning and changing of methods to improve outcomes. AT&T has embraced change as more and more customer feedback is used to improve the customer's sales and service...

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