This website uses cookies to ensure you have the best experience. Learn more

International And Agri Business Case Study

3180 words - 13 pages

International and Agri-business Case StudyAbstractThis case study focuses on the problem occurred in Chundu Group. The case provides specific false cause of large company without advanced management strategy. The article examines the start, development, mature, decline stage of the company. The research methodology is qualitative and inductive. First, we discuss the business environment and organisation of company Chundu. Second, we provide the past and the current management strategy. Third, we discuss the reason that caused the situation. The fourth we considered is several alternatives. Last, we provide recommendations and a detailed plan of action for turning around company Chundu's business strategy.BackgroundChundu Group is a famous ham manufacturer in China. Chundu Group started from the first western ham and it is famous in China as dancing ham. It is a twinkling star in the meat processed food industry. It is the most illustrious period for Chundu Group from the late 1980's to the early 1990's. The total output value in 1998 reached as high as 3.324 billion Yuan with a sales income of 2.236 billion RMB (Anon 2, 2002). When the new millennial began, Chundu ran into morass. The aspect appeared from illustrious to decay. The group shapes its course that centralizes resource, emphases breach; optimize net to solidify emphasis market. However, because of lack of capital, the product structure can't be modified in time, the competition is debased. The management outstanding achievement continued debases. Production has been stopped in some manufacture apartment. In addition, financial policy is been adjusted. All the facts bring the company on huge bad. The major business margin is -227,805,988.33 RMB in 1999. The margin ratio of plastic film is -71.78%. The market share of Chundu ham debase from 70% to 15% during the ten years.In intense contrast, another super meat processed group--Shuanghui showed different situation because of different management. Shuanghui achieved profit tax 502 million RMB, increased 69.5% compared with last year. It entered the sharp develop orbit. Wang long, the president of Shuanghiu said that management is the life of enterprise, they wan because of management (China Economy, 2002)The Receivables of Chundu Group in 2002 shown as figure 1:(Sauce: Sunsc,2002)In fact, the multibusiness Chundu adopted is not wrong straegy. Multi-business strategy can be succeed when the enterprise possess external environment and internal condition. Why does Chundu changed so seriously in short time? The main factors affected the failure of Chundu shown as follow:"hMarket demand and competition.Chundu invest the vocation, which Chundu managers didn't understand well. Many of the vocation have little profit. They didn't know the current market demand and haven't competitive advantage. In order to be succeeding, right strategy should adapt at right place and right time."hLocation of the life cycle of the invest targetAny product has...

Find Another Essay On International and Agri-business Case Study

Case Study: Kanzen Berhad: The United States and AntiDumping Duties Globalization, international business, non-tariff barriers, and international trade issues

1622 words - 6 pages jobs will suffer. "Those who might be persuaded to stop imports to save domestic jobs should remember that American exports create jobs - every $1 billion in exports created 25,000 new jobs. If we stop a country's imports, its government may retaliate with greater import duties on our exports. The result could be a net loss of jobs rather than the gain that was anticipated" (Ball, International Business, 122.)Ethical Issues and Potential

Marketing case study - Westminster College International Business - Assignment

1019 words - 5 pages Marketing Microwave Oven To New Market Segment Case Study BUS 340 International Business I. Brief Statement: White Appliances is an international company that manufactures and markets appliance globally. White Appliances has a line of microwave ovens manufactured in the United States and Asia, exported to Europe and the U.S. Their primary markets are the U.S. and Europe; however White Appliances has also entered the Indian market and their

Case Study: Swatch And The Global Watch Industry International Business, Repositioning Strategies, Marketing, Management Issues, And Recommendations For Growth

1734 words - 7 pages especially unsettling for individuals who lack the skills to make themselves difficult to replace, such as in manufacturing. If the Swatch Group decides to outsource assembly, there will be no easy way to redeploy the assembly workers. They can setup a redeployment pool for those resources and try to redeploy them elsewhere in the company. However, if this is not possible, a business decision will have to be made to lay those workers off. The

Australian Law and Business - case study

2464 words - 10 pages Jack prior to the ride for taking him to the University for free. It was no doubt that Jack is doing business in which he drive passenger to their request destination in exchange for a certain sum of money (the taxi fare).To create a contract, there are 4 essential elements which are Intention, Offer, Acceptance and Consideration:-IntentionIt means that there must be an intention to create legal relations between both parties. For identifying the

Case study: Outback Goes International

2357 words - 9 pages Outback Goes InternationalExecutive SummaryAs a conglomerate, Outback must be able to overcome the complexity of expanding into international markets. The company's commitment to continue its fast paced growth will require them to develop a strategy for expansion and operations in different global regions throughout the world. In developing a business strategy, Outback must create guidelines to ensure success in these new and diverse markets

International Trade Law Case Study

2332 words - 9 pages presenting bank have no further responsibility and can return the documents to Bank Summa. In this case, BTN may want to sue Bank Summa for failure in non-acceptance.ReferencesBusiness Victoria. (2007, October 8). Starting a business. Retrieved October31, 2007, from http://www.business.vic.gov.au/BUSVIC/LANDING//SEC01.htmlCNSC. (2008, March 1). ICAO List. Retrieved September10, 2008, from http://www.cnsc.net/participation/ICAO_List.pdfDejonge, A

Avon Case Study- International marketing

3089 words - 12 pages importance in the firm's international activities. Furthermore, the company still has to improve specific aspects of its strategy if it wants to maintain its position on the American market and in its international activities.I. Avon's marketing strategy in the U.S.A.Since it's creation in 1886, Avon has gone through many changes in its marketing strategy. Throughout the years, Avon has tried to adjust its strategy in order to maintain/increase its

Small Business Case Study

2008 words - 8 pages Enterprise & Entrepreneuralism Bridgetown Newsagents - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a 'Mini-Mart' service. The 'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis. Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh

Teleleader Business Case Study

1074 words - 4 pages holiday and lower labor costs, it also allows Teleleader a natural diversification of risks involved in international business, such as interest rate risk, foreign exchange risk, government risk, and even the risk of natural disasters.

Business Ethics Case Study

1341 words - 5 pages could influence his judgment on his moral beliefs and begins to believe this common behavior in business. However, his obligation is to follow order and do what his supervisors ask him to do, but you override these obligations if they lead to harming others. B.F. Goodrich has a loyalty clause to the shareholders as well. 3. Moral Values: One of the most important values would be to Conduct Relationships with Integrity. By possessing firm

International Business and Globalization

1481 words - 6 pages developing nations to reap larger gains from international trade and to participate more fully in international institutions have been hastened by the impact of the global recession, industrial inflation, and the burdens of high-priced energy. In short, economic interdependence has become a complex issue in recent times, often resulting in strong and uneven impacts among nations and among sectors within a given nation. Business, labor, investors

Similar Essays

International Business: Microsoft Case Study

5278 words - 21 pages Humanist. 2001.Gilbert, R. and Riordan, M. Product Improvement and Technological Tying in a Winner-Take-All Market, Journal of Industrial Economics. 2007. 1, 2007, Vol. 55.Hazlett, Thomas, Litan, Robert and Rockefeller, Edwin. Legal and Economic Aspects of the Microsoft Case: Antitrust in the Information Age. 2000. April 2000.Hill, C.W.L. International Business: Competing in the global marketplace, 7th Edition. McGraw-Hill. 2009Jaworski, Bernard, Kohli

Dutch Flower International Business Case Study

311 words - 2 pages I was extremely surprised to find out that Dutch flowers are traded on the stock exchange. Initially this doesn't seem like a great investment opportunity, however competition is extremely fierce and the demand is booming. So much so, that the Dutch had to expand facilities to remain the market leader. This meant investing in developing countries to ensure high quality and ample land. It has become an international market entirely with

Titan Case Study International Business Law

1944 words - 8 pages limit, the problem of bribery throughout the world.Scope of researchIn order to find a case that corresponded to a topic which was covered during the seminar, I started out by looking for articles which talked about corruption. When I came upon an article that seemed to cover international business law, the Titian case, I continued to search for related articles.Most of the articles mentioned the Foreign Corruption Practices Law of 1977, so it

Softbank Corporation Case Study International Business Management

2070 words - 8 pages market, Softbank should be already well acquainted with the political and regulatory environment. The success of environment scanning depends on the ability of managers to take an international perspective and ensure that their sources of business intelligence and information are accurate and global. Having an insider makes companies job a whole lot easier.Being a forerunner, Softbank may make it or break it. If the move proves successful