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International And Domestic Marketing Comparison Paper

790 words - 3 pages

Comparison Paper PAGE \* MERGEFORMAT 1
Running Head: INTERNATIONAL AND DOMESTIC MARKETING COMPARISON PAPERInternational and Domestic Marketing Comparison PaperUniversity of PhoenixMKT 450Denny FrischkornMay 2, 2010International and Domestic Marketing Comparison PaperThe marketing environment consists of actors and forces outside the organization that affect management's ability to build and maintain relationships with their target customers, which also offers both opportunities and threats. Marketing environment includes microenvironment, actors close to the company that affect its ability to serve customers and macro-environment is societal forces that affect the microenvironment. The actors in marketing are the customers, public, suppliers, competitors, and marketing intermediaries. This paper will further discuss the comparison and contrast of marketing in India and in the United States. It will analyze the marketing environment of each country including cultural, political, legal, and economic influences.In India, because of Globalization, the marketplace and the national economy are undergoing quick changes and transformation. The subsequent growth of global trade and the international competition allows technology competitiveness as an important factor in the global marketplace. India is the second most populated country in the world, with nearly one billion people. It has a reasonably favorable pro-business environment that aims to attract multinational companies (MNCs). The massive market size and positive business climate, scores of American firms, which includes General Electric, General Motors, McDonald's, Kellogg's, and Microsoft, have recently entered the Indian market.The technological environment includes factors and trends related to innovations that affect the development of new products or the marketing process. These technological trends can provide opportunities for new product development and affect how marketing activities are performed. As a result, the country has forged strong commercial interests with the United States, with trade and business relations across many industrial sectors. In fact, the U.S. is India's leading source of technology and the most valuable investor. "In the United States of America, efficiency, adhering to deadlines and a host of other similar habits are considered normal and are expected. When it comes to India, one needs to understand that one is dealing with people from a different cultural background, which think and interact differently. As a result, what is considered to be reasonable and feasible in America may not work so in India and vice-versa." (stylusinc.com, 2004).Although India encourage business opportunities over there but still the legal environment requires a lengthy process to start or carry on a...

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