International Strategic Management Essay

840 words - 3 pages

International Strategic Management

Strategy is usually related and sometimes confused by people with planning. But as time course shows in the study of companies, there are different approaches of how a company can develop its strategy. Johnson, and Shcoles, in their book “Exploring Corporate Strategy” had studied the different ways that companies develop their strategy. The authors had formulated and structured three general ways how companies build it, there are: the design, experience and ideas lenses. “Exploring Corporate Strategy” literature explains that these are the main streams how people perceive that strategies are developed, but these streams are not exclusive but inclusive and can be combined to develop each company’s unique strategy.

A good example of the former it’s the incursion of Honda to the US motorcycle market in the 1960’s, studied by different approaches as so as external and internal point of view. For Boston Consulting Group and Harvard Business School, it was a more design lens approach of how Honda incursion in the US market. They state that Honda’s strategy was directed towards high volumes per model, providing high productivity, and low costs. Their main overview highlights that Honda succeeded in US by introducing a new product (small motorcycles) that expanded the motorcycle market in the US through price generic competitive strategy. They underline that in 1959, Honda was already the largest motorcycle producer in the world. That suggests that Honda was prepared with capacity, capital and technical capability to enter the US market.

However through the US Honda launchers point of view their incursion was not a matter of those issues, neither a designer strategy approach. They stated “In truth, we had no strategy other than the idea of seeing if we could sell anything in the US”, so from their lens, the strategy was to explore a different environment and find a niche to position the company. By the other hand at the beginning they appoint that they try to adopt an experienced strategy, by going directly to the retailers, but the situations with the large machines lead to a changing environment that pushed them to an emergent strategy.
Mr. Honda was more an ideas lens strategy leader; by encouraging he’s executives to generate ideas to “success against all odds”. He didn’t established a rigid strategy by ordering to focus in certain product, he foster the emergent patterns, and acted as a coach.

Every company uses or finds different ways to develop their corporate strategy. While Honda preferred to manage with the emergent opportunities in order to construct their expansion strategy, Ericsson in the counterpart designed...

Find Another Essay On International Strategic Management

Global Strategic Management, International Strategic Management, Thai Sugar Industry With Processes, Value-Chain, Five-Forces And SWOT Analysis

2853 words - 12 pages contracts with major importers (e.g. China, India, and Russia)ProsThe over-supply sugar in Thai market would have international markets to sellConsDifficult to find partners who willing to make the contract with usPossibility of purchasing the products that Thai people might not really need according to the contractImporters becoming self reliantShort-tern fixAlternative 4: Allow sugarcane to be traded in AFET (The Agricultural Futures Exchanges of

International Paper Foodservice Business: Strategic Choice and Evaluation

1096 words - 4 pages must understand the importance of the two principals prior to making strategic decisions. Management can use both principals as they include the long-term objectives and the grand strategy. Additional, management will need to recommend an appropriate strategy or strategies to implement the process of growth. Alternatives for Growth International Paper Foodservice Business is currently on a path that will ensure the company reaches full

Importance of Strategic Planning when Entering International Markets

2451 words - 10 pages Importance of Strategic Planning when Entering International Markets When a company decides to take their business international, there are many different factors that they need to take into account. There are differences in management styles, international laws and treaties that regulate international business, trade barriers, tariffs, taxes, exchange rates as well as cultural customs that come into play. Each of these is significant and

The Strategic Risks and Financial Strategy of International Market Expansion

1486 words - 6 pages the euro and the dollar changes from a daily basis. The strategic risks and financial strategy to consider for possible expansion is advanced international markets increase Mars, Inc. sales and products in existing markets is the easiest and most risk-free approach towards expanding. The role played by currency speculators, particularly, should not be underestimated, as it exerts significant influence on the market. In addition, foreign

Strategic marketing and international marketing for Burj Al Arab hotel in Dubai

5212 words - 21 pages at the hotel upon check-in/out. This is to guarantee the booking and guest to check in as reserved.2.) In addition, the hotel reserves the right to charge one night stay for no-show or late cancellation.REFERENCESCateora, P.R.& Graham, J.L. (2002) International Marketing, (10th Edition), USA: McGraw-HillFred, R.D. (1995) Strategic Management, New Jersey: Prentice HallGrant R.M. (1998) Contemporary Strategy Analysis, (3rd Edition), USA

Strategic business recommendations for balanced international development of state owned oil and gas or power and energy companies

1383 words - 6 pages Strategic business recommendations for balanced international development of state owned oil and gas or power and energy companies. From business perspective “Let’s go global!” or “Now it is a time for international development” might be announced by many companies. Such statements in strategic declarations are often used without real understanding of its meaning. Often it is easier to say than done and first hurray optimism and quick decisions

Scenario planning cannot be used in international strategy development as it takes too long, costs too much and it would most likely lead to wrong strategic choices

1823 words - 7 pages . Scenario planning is a tool for helping organisations gain an insight into the future in an environment of great uncertainty and allows for management of strategic risks and opportunities. As Conway (2000) describes the process of scenario planning as integrating past and present information, while working with staff to interpret that information in order to explore future strategic possibilities for their organisation. The process involves

Strategic Management

1021 words - 4 pages integrated internationalization of markets and corporations. As more industries become global, strategic management is becoming an increasingly important way to keep track of international developments and position a company for long-term competitive advantage.Environmental sustainability: refers to the use of business practices to reduce a company's impact upon the natural, physical environment. Climate change is playing a growing role in business

Q. Discuss whether Strategic Planning is worthwhile for small firms or not

1238 words - 5 pages these big companies help small firms to grow and succeed in the market place.ReferencesCromie, S, (April-June 1991), "International Small Business Journal", Volume 9, Number 3, pp 44-48Desai A.B. (2000) "Does Strategic Planning Create Value? The stock market belief" Management Decision Journal, Volume 10, pp 687.O' Regan, N & Ghobadian, A. (2002), "Effective Strategic Planning In Small and Medium Sized Firms", Management Decision Journal

The Advantages of Strategic Management

1172 words - 5 pages Knowledge-Based Economy, Review of International Comparative Management Volume 10, Issue 1, March 2009. Print Online sources Jurevicius, O. 13 Feb. 2013, Strategic Management Insight; All You Need To Know About Strategic Management. Web. Retrieved from Parnell 1/10/2008, Fundamentals of Strategic Management. Web. Retrieved from

Strategic Planning and Strategic Management - University of Phoenix - Assignment

605 words - 3 pages alliances, international strategy, disruptive business models, and competitors interaction. The main goal of the strategy formulation process is to specify a high level plan, and set of actions or activities that the company will have to do, in order to gain the advantage over the competition. Strategy implementation is the final step in which the strategic management develop or implement a strategy that was chosen during the strategy formulation

Similar Essays

International Strategic Management Essay

3562 words - 14 pages International Strategic Management PAGE 1 Running Head: STRATEGIC MANAGEMENTStrategic Management[The Writer's Name][The Name of the Institution]International Strategic ManagementStrategic LeadershipIf we analyzed then we come to know that strategic decisions deal through the long-term health and energy of the entire organization. They are the mainly significant decisions that decision-making make and, so, normally fall inside the purview of

International Strategic Management Essay

4496 words - 18 pages Introduction"For better or for worse, our company (News Corp) is a reflection of my thinking, my character, my values." -- Rupert Murdoch. That is exactly the philosophy of Rupert Murdoch - the owner and the chief executive of The News Corporation. However as a strategic management consultant contracted by News Corporation I will provide advice on the process of strategic formulation. I will apply the steps required for formulating the company's

Creating A Strategic Program Management Plan For Friar Tucker International

2581 words - 10 pages Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONAL Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONAL Creating a Strategic Program Management Plan First Last (student) March, 01, 2010 University Name MMPBL/510 First Last (professor) Creating a Strategic Program Management Plan This paper will explain the selected

Creating A Strategic Program Management Plan For Friar Tucker International

2302 words - 9 pages PAGE PAGE 1 Management Plan Running head: CREATING A STRATEGIC PROGRAM MANAGEMENT PLAN FOR FRIAR TUCKER INTERNATIONALCreating a Strategic Program Management PlanFirst Last (student)March, 01, 2010University NameMMPBL/510First Last (professor)Creating a Strategic Program Management PlanThis paper will explain the selected projects that directly link with Friar Tucker's strategic objectives. "The top priority of management is to ensure that