Internationalisation Process In The Specific Case Of Ikea

1804 words - 7 pages

1. EXECUTIVE SUMMARYIn this essay, we will examine the internationalisation process of IKEA, Swedish Company founded in 1943 and the world's lieder in supplying home furnishing at low price with imaginative styles and application facility. In addition, we will describe from the different frameworks that have sought explain the Internationalisation process, the factors that have taken this company to perform its international expansion. From to be a simple local shop in a small town in Sweden 60 year ago, to be an actual powerful multinational with more than 76.000 employees and shops in more than 43 countries.2. INTRODUCTIONThe internationalisation process of the firm has been a subject, which has been motive of study for a number of theorists. These ones have created different frameworks in which they are disclosure different factors that take enterprises to move out of their territories. Thus, the internationalisation process, must answer questions like, what influence a firm to become international? How does the firm do the process? and where to locate the activities?Therefore, our aim in this essay will be show the different factors, which are influenced firms in a macro level and in the specific case of IKEA to internationalise. What kind of variables might determinate the form in how firms face the internationalisation, what aspects are relevant to choose a location to carry out the international activities.3. INTERNATIONALISATION PROCESS - IKEA CASE3.1 INTERNATIONALISATION FACTORSAccording to Ghauri (2000) those factors, which take enterprises to initiate a internationalisation process are fundamentally directly related to the firm, the environment the firm is immersed, and the people who are running the activities in that specific firm.Therefore, in order to connect the IKEA case with the theories, we will follow the sequence of factors to describe the driving force that take to IKEA to go international.3.1.1 ORGANISATIONAL FACTOR3.1.1.1 The role of the ManagementAfter reading about IKEA, its history, its strategies, and its way to do business, one can realize that one of the most important factors in IKEA's success is its founder Ingvar Kamprad. His style and personality are impregnate in every piece of IKEA culture. As is exemplify in Ghauri (2000), the incentive of expansion can obey to a natural entrepreneurial motivation of the manager, and according to Christopher Brown from the financial times, Mr Kamprad is one of Europe's greatest post-war entrepreneurs. This innate distinctive, and his idea to supply home furnishing at low price with creative styles and flexibility of use, have taken IKEA to play an important role international.Mr Kamprad's role in the internationalisation of IKEA, comes until our days, when in the interview to the financial times in August 2002, presented his preference to expand in countries like China and Russia, rather than continue opening shops in established markets like UK or German. Motives of...

Find Another Essay On INTERNATIONALISATION PROCESS in the specific case of IKEA


2393 words - 10 pages INTERNATIONAL BUINESSRECOMMENDING AN OVERSEAS MARKETINTRODUCTION:In this report I will analyses the market of our host country and macro environmental factors which should be taken in consideration before starting a project. According to me India is a growing country for business and IKEA is a global furniture company. I am going to analysis IKEA's opportunity in India.In this report I will first study about the company's portfolio and about the

Using case studies from specific companies, outline how seriously multinationals address the risk of CO2 emissions?

1116 words - 5 pages Using case studies from specific companies, outline how seriously multinationals address the risk of CO2 emissions? Every passing day, the society in which we live is making big steps forward in almost every possible field ; technology, medicine, transportation, etc. Along with improvement and development there come also some serious problems related to the global warming and more specifically the increasing level of CO2 emissions in the

description of a specific character in the WATCHMEN novel.

721 words - 3 pages Watchmen Final PaperOne of the main heroes in the comic book Watchmen by Alan Moore is Rorschach. His real name is Walter Kovacs. Rorschach is a short, skinny, red-haired middle-aged man. His costume consists of wearing a brown trench coat along with a hat and an ink-blotted mask. Rorschach is investigative, intelligent and a good fighter. He fulfills the fantasy of a typical comic book reader because as a child he was a nerdy boy who got

Team Transformation Process: The Case of Dragon’s Den Team

2171 words - 9 pages backgrounds, age, skills, gender and experiences. According to the definition of team from the learning of session 1, a team consists of two or more people who communicate and coordinate their work to accomplish a specific goal. Dragon’s Den team can fit these criteria. The process of choosing the project started with the original five team members going through their first meeting over a dinner party. Team members shared their views on what would be the

Process of a Homicide Case

1166 words - 5 pages finding the unknown weapon. The extensive cause of death in a gunshot victim is usually internal hemorrhaging and shock. The size of the bullet, the number of shots and the velocity of the bullet used and knowing the type of weapon resolve the consequence of the body. Forensic Pathologists can tell if the gunshot was a suicide, in that case if it was a suicide, the wound shows gun contact on the skin, they can tell if the victim was a right or

The Forensic Interview Process in the Case of Abused Children or Children Who Have Witnessed a Violent Act

1836 words - 8 pages The forensic interview process happens when children have been abused or witnessed a violent act. “Every year more than 3 million reports of child abuse are made in the United States involving more than 6 million children (a report can include multiple children) (National Child Abuse Statistics).” In the United States there are about four to seven children that die every day due to child abuse and neglect (National Child Abuse Statistics

The internationalisation of education has benefits for both local and international students. Discuss.

1589 words - 6 pages new experiences in a foreign country, whereas domestic students are likely to acquire appropriate social skills and to widen their horizon. After giving a short definition of internationalisation of education, this paper will discuss both, the difficulties of an international student, studying abroad, and it will explore advantages which both, international and domestic students might take out of a cross-cultural relationship.The

Discuss which specific methods for implementation can be used at the enterprise level. · Describe which specific tools for implementation can be used at the enterprise level. · Provide an example of a...

1238 words - 5 pages Production Plan for Riordan Manufacturing:In this paper there will be a discussion of alternative ways for Riordan Manufacturing Company to implement a new production plan, to generate an increase in its production for the new process design, and supply chain process for the electric fans at Riordan. The discussion will briefly observe and identify various strategic ability plans as well as lean production. The supply chain process for the

The Process of Krebs Cycle in Metabolism

1058 words - 5 pages , hydration of carbon double bond and lastly, regeneration of oxaloacetate (refer to Figure 1 in Appendix 1). In the first step in process of Krebs cycle in metabolism is the condensation reaction. The condensation process is “the acetic acid subunit of acetyl coenzyme A (acetyl-CoA) strips off the CoA portion from acetyl-CoA” (Tortora, Funke, & Case, 2010, p. 128). The remaining two carbons are combined with the oxaloacetate which is four carbons to

The Process of Language Acquisition in Childhood

2953 words - 12 pages process. They do learn whichever system presented, even if the system is produced by hand symbols and eye instead of speech (Goldin-Meadow, 2006). Discussion In conclusion, a child will learn any language system that they are introduced to, which means a hearing able child has to ability to learn Japanese, a deaf child will learn sign language, and a newborn will learn the fictional Klingon language (Hoff, 2006). In the case of a deaf child sign

Role of Appearance in the Hiring Process

2516 words - 10 pages Looks and appearance have always dominated Hollywood culture and the actors and actresses that play roles in movies; also the popularity contest among teens in high-school. Bulimia and anorexia plague women and men throughout the United States. Today’s society is dominated by the obsession of appearances. But how far has this fixation gone? Has this Hollywood mentality taken over the otherwise standard way of running a business and the process

Similar Essays

Internationalisation Opportunities For The Hong Leong Group: The Case Of The Telecommunication Sector In Thailand.

3548 words - 14 pages investors to gain state-owned stakes.The economic growth in Gross Domestic Product (GDP) has a positive forecast 5.7% in 2004 (Economist Intelligent Unit: Thailand, 2004). This forecast encourages investors to consider Thailand as a lucrative place to invest.1.2 Disadvantages for being located within the specific regionOn the other hand, there are disadvantages to locate in Thailand. The Thai regulatory frameworks are in the process of improving and

The Internationalisation Of Higher Education In The Uk

1117 words - 4 pages to more specific concerns of economic development, all of which can be served by the skills and intellectual expertise found in higher education. As a consequence, the mass provision of high quality higher education is crucial in order to meet the knowledge and skills needs of internationalisation. The internationalisation of higher education in British universities has been consistently identified as a major trend which manifested itself

The Branding Of Ikea Essay

1693 words - 7 pages also providers of wood, administrative goods and machinery. Brand components The name IKEA was created from the founder Ingvar Kamprad's initials (I.K.) and the house where he grew up; Elmtaryd coupled with the name of ç his town Agunnaryd (E.A.). The name is the most important element of the brand because it identifies the whole concept. In IKEA's case the name is not directly associated with our products/services. Such as

Born Global Or Forced Global? The Internationalisation Of Sme Firms

2896 words - 12 pages international development of the firm. This theory suggests that the internationalisation of the firm occurs in small incremental steps to allow learning and adaption as the process continues and builds. It is suggested, once the firm has assured success in its own home market, it will go through a process of gradual acquisition, integration and use of knowledge about foreign markets and operations which results in a gradual commitment to exporting and