This website uses cookies to ensure you have the best experience. Learn more

Internet Advertising Essay

868 words - 3 pages


Internet Advertising

Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet. Also contributing to the profit of businesses is the fact that the number of people that have access to the internet is growing as well as internet services which will allow potential customers to view these advertisements. Internet advertising is rapidly growing and advertisements will become more apparent in our Internet usage.
When advertising on the Internet, it is both the businesses as well as sites like search engines that profit. In 1995 when the Internet was not as highly recognized as is today, advertising totaled US$312 million. It is estimated that in the year 2000, advertising spending will increase to $5 billion and this money will go to search engines or smaller web sites that are allowing companies and businesses space to advertise their product or service. Businesses will profit from the use of Internet advertising because it is much cheaper and is more effective when compared to standard advertising. Larger firms can also sponsor smaller web sites which may be trying to pay service charges for maintaining their site by allowing larger businesses to pay to advertise their product or service on the smaller firm’s web site. Internet advertising is less expensive compared to direct advertising which creates more profit for advertisers and businesses.
When compared with advertising in magazines or on television, Internet advertising is far more beneficial and less expensive. Smaller businesses should take into consideration, the Internet advertising campaign because it is less expensive, more interactive, and easier to track and target than other advertising methods. Studies have also shown that awareness of participating brands increased 5%, on average. In addition, 49% of the study participants said they recalled seeing a tested advertising banner on a particular site. Current click-through rates average about 20% better than other direct-marketing methods (click-through: the action of following a hyper link within an advertisement). Another advantage of internet advertising over direct or local advertising is the fact that it is global and the advertiser is allowed to advertise to the whole world making the advertising more effective and beneficial. Banners advertising the business or its goods and services would be placed on a certain site and when an...

Find Another Essay On Internet Advertising

The Legality and Ethics of Internet Advertising

1914 words - 8 pages The Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding

Promotion: Advertising, Selling, Publicity, and Internet/Mobile

1350 words - 5 pages MODULE 3 CASE ASSIGNMENT 1Promotion: Advertising, Selling, Publicity, and Internet/MobileAs the newly hired VP of marketing for Old Navy the current VP asked for an opinion on the current marketing strategy to target young adult males choosing to focus on a mobile media marketing campaign. -Memo to VP of GapTo: John Jacobs VP of Old NavyFrom: Rich Pistone VP Marketing Old NavyRE: Mobile Media Campaign Targeting Young Adult Males(1) Assumptions

The relationship between advertising and content provision on the Internet

4468 words - 18 pages Advertising and content on the Internet 677 The relationship between advertising and content provision on the Internet Yuehong Yuan, Jonathan P. Caulkins and Stephen Roehrig H.J. Heinz III School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, Pennsylvania, USA Introduction The distinction between advertising and content may sometimes seem to be blurred on the Net. Consider, for example, the majority of company Web

How Sports Teams Utilize The Internet For Marketing/Advertising

348 words - 2 pages The Baltimore Blast website (www.baltimoreblast.com) provides a platform for the team to sell their product. In this case, soccer is the product and the fan base is the consumer. The website is an online advertising method to promote The Baltimore Blast soccer team and the Major Indoor Soccer League (MISL). The website enables fans to interact instantly with up to date information about MISL. Fans enjoy the convenience of shopping for tickets

Online Marketing: The Smart Way of Advertising on the Internet

2336 words - 10 pages the most beautiful little baby: paid organic social amplification”(Lord 4). This image shows how many Internet users use social networking. Social media advertising is one of the best ways if not the best way to get you connected with basically the whole entire world. Twitter, Facebook, Instagram, Vine and hundreds of other forms of social media will amplify your customer base and content in ways you can’t imagine. Emerging yourself in the

Advantages and Disadvantages of Internet Advertising In Promoting products to Consumers

853 words - 4 pages companies endorse and sell products, they need to have a good marketing strategy. This is the time wherein they need to advertise it. Advertising comes in many ways. However internet advertising is one of the modern and easiest ways of advertising a certain product. This study was made to identify the advantages and disadvantages of internet advertising. It could somehow help business people and even marketing management students. It is because

A game changing idea – Online Advertising

665 words - 3 pages had become a preferable alternative for companies. This might help companies save resources and attain efficiency in disseminating messages by sending them to the right target groups. Online advertising changed the way how consumers and producers communicate. Internet has become an indispensable part in our lives and e-ads have made product information more accessible to everyone. Internet users depend on the Internet to reach for the world’s

Online, Web and Mobile Advertising

1766 words - 8 pages 1012 Communications for ICT Online Advertisement|Web|Mobile Advertisement Advertising delivered over the internet is called “online advertising” has become important reference for web/mobile advertisement business. Survey which was occurred in 2008 says that fifty-six websites out 100 websites presented advertising.” these 56 accounted for 86 percent of the total page views for these 100 sites. Twenty-six of these 56 sites, accounting for

DELL Online Advertising Campaign

1974 words - 8 pages “the realm of production and the realm of consumption”. Commercial advertising has its own value and evaluation standard. These two changes could be seemed as the evolution of advertising with an unique and ongoing capacity. (McFall, 2004) However, “the internet is the latest developed electronic mass medium of the 20th century. It is a decentralized, internationally operating network of computers that share a communication protocol which

How Advertising Affects What We Buy

1020 words - 5 pages To understand how advertising affects what we buy, we must first have an understanding of what advertising is. Advertising, in its simplest terms, is the activity or profession of producing advertisements for commercial products or services. However, is that all advertising truly is? There is not a single generally accepted definition of advertising. Advertising is a form of communication used by a marketer to relay information about a product

A Critique on the Impact of Advertising in our Society

1017 words - 4 pages entertainment may include sitting through a 30 second advertisement break while watching a prime-time television program, or flicking a couple of extra pages in a magazine to move through the advertisements to get to the articles. The Internet is based very heavily around advertising, and this is one of the major incentives for individuals and institutions to provide content online. Advertising is so important because it is extremely difficult and

Similar Essays

Internet Advertising Essay

1210 words - 5 pages The Future of Advertising on the Internet Introduction If it were not for the Internet, I would not be working in one of the leading IT companies in the nation; you see, I am an Internet Webmaster. I have been in my position for over four years, and have seen the development of advertising on that media up to this point; into three major areas. The future of the medium is even more concerning. In under twenty years, the broadband technologies

I Nternet Advertising Effectiveness Essay

1066 words - 5 pages Chapter Overview This chapter explains the effectiveness of online advertising on Facebook among UCSI students. Variables that will covered in this chapter is the reaction of UCSI students after viewing online advertising, include informativeness, attractiveness, credibility, preference and intention. Before the discussion of the effectiveness of online advertising, there are some questions need to be answered. Such as what is internet? What is

Internet Advertising For Cellular Phones Essay

521 words - 2 pages Internet advertising is one of the most popular methods of sales today. Advertising on the net has become so popular that some people have ad blockers or better known as pop up blockers installed on their computers to prevent them. Although these ads maybe annoying they still have an imperative purpose. The ad is advertising a free Motorola phone from verizon. There is no publication date and the fact that you must sign a contract makes this ad

Impact Of The Internet On Advertising

1394 words - 6 pages As we seek knowledge on the internet, the internet in return seeks knowledge of us and what we think and want. New ways of collecting information on the habits of consumers has turned internet advertising into a more powerful tool then marketers have ever seen before. As more and more people are turning away from the TV and toward the digital world, they are finding themselves unknowingly in the middle of a statistical battle for their