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Internet And Car Shopping Essay

964 words - 4 pages

Internet and Car Shopping

Marketing studies show that more than half of Americans who are in the market to buy a new car use the Internet at least once. The Internet has now become part of the process to buying a new car. Most buyers use it to research cars so they save time going lot-to-lot test-driving cars to find that they just don't fit their tastes. Car buyers can research what car publications say about certain cars or just go to the manufacture's web site and compare specification to other models. Once you make your decision you can just go down to the dealership or order it online and have it delivered to your house.

The best part of buying a car online is not having to deal with the pesky sales men that run out as soon as they see you pull up. I really hate that, I just want to walk around by myself and if I need your help I will come in and ask you. I bought a new car about a year ago and every time I went to a dealership a little sales guy came out and told me that I should sit inside the car. I can tell if I don't want to sit inside just by looking at it. I usually got the new guy who was desperately trying a little too hard to try and sell me a car that I wasn't even interested in just because he needed is first commission check. When I started to ask questions they kind of just blew me off because of my age. I believe that their mindset was 'here's a young kid who is obviously going to finance this so I'm just going to try and convince him that he needs to pay $16,000 for a car that has no air conditioning and an am/fm radio'. When you shop online there is no age barrier until you start the buying process, definite plus.

When you order your new car online you have a wider variety of choices then you would if you were buying from a dealership. When the buyer finally finds the model of their choice they can then choose any options they want and are then able to have a custom optioned car delivered to their house. That is just something buyers can't do at a dealership.

I knew a family friend who had a GM credit card for about four years. He had made so many purchases with this card that he built up points that went towards his new car. So when he was ready to buy his new car he went to the GM website and ordered a 2001 Pontiac Firebird with all the options he wanted and desired and in the exact color he liked. The process took about a month to receive his new car but he didn't mind because after he sold his old car and the points from his GM card all he ended up paying was $25,000...

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