This website uses cookies to ensure you have the best experience. Learn more

Internet Marketing And Technology Essay

1817 words - 8 pages

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers. Get the word out about something new, or what’s to come, it’s free and fast which is a great benefactor for any growing business today.
Social media has opened doors for great things to happen; being able to reach the people outside of your state is a great way to get your product and service offered to those that are beyond your reach. It offers the possibilities to form new relationships that have no limits, and the best part, very little to no cost. Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal.
Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more. In any business, marketing, is extremely important to a growing business that wants to be successful, you have to market what you offer. From the earliest village of traders to large 21st century organizations that produce the sale of goods along with providing a service. (Boone&Kurtz 2012) Over the course of time Marketing has evolved into Social Media Marketing commonly known as the relationship era of something great.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
Social media is the modern day technology platform for marketers who try every tactic to get their message out to their targeted consumer. The medium has many advantages, as well as disadvantage and companies struggle to find the way to use it to their advantage versus their disadvantage.
The Social media marketing advantage is cost related first and foremost; it’s free or little cost at all if any. Majority of social media sites are free to access, it allows you to create a profile and post information that informs their consumers or potential consumers of the services or products offered. The advantage of reaching your targeted market for little or no cash investments is substantial, and the audience that wants the information and voluntarily joins or follows you...

Find Another Essay On Internet Marketing and Technology

Advanced Technology and The Internet Essay

1758 words - 8 pages With the advent of the advanced technology and the Internet, electronic media has become a popular medium for disseminating information to the public. It aids in overcoming communication barriers across geographical landscapes and serves as one the most dependable source to many people around the world. Electronic media is defined as a media platform that uses electronics or electromechanical energy for the audience to access the content. The

Technology and Marketing Essay

998 words - 4 pages Technology and Marketing In 20/20 Vision, future consumers were described as sophisticated consumers who are educated, wired professionals with some significant disposable income. Technology, including the Internet, will continue to play important roles in their lives. As consumers, these people will have a lot of power. Information will be available to them from a variety of sources, and it is likely that these individuals will use these

Internet Marketing and Social Media

1349 words - 5 pages Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has

Sports Marketing and Mobile Technology

1207 words - 5 pages friends about it, and their friends watch the video. Through this, websites are expanding the fans base of the organization or team they represent and interacting at a higher level with them. Possibly the most influential of all technology in sports marketing, is the mobile side. Most people have smartphones, or phones capable of using applications and the internet. Keller points out how significant the number of smartphone users is, “People

Internet and Technology - Carnivore and the Public's Privacy

1931 words - 8 pages Internet and Technology - Carnivore and the Public's Privacy Abstract: This paper discusses the potential for widespread invasion of the public's privacy on the Internet by the United States government. In particular, the paper will address the Carnivore system employed by the FBI. It will show the privacy issues that are raised by the FBI's attempt to create an Internet wiretap system. In today's world, where the

Marketing and the Impact of Technology

2404 words - 10 pages years Marketing has been taken to be a privy of the Sales department. However with the integration of business processes with the needs of the customer it is indeed necessary to understand the new business scenario. Marketing is more of a mind-set than a department or function. The impact of new technology A key factor in the changing marketing landscape is the emergence of IT. As IT continues to develop, consumer demands and priorities change

Technology, Surveillance, and a Little Thing We Call Internet Freedom

1493 words - 6 pages over the past year”. (New Report: Internet Freedom Deteriorates Worldwide, but Activists push back) with more arrests being made can you really say our freedom is growing? So when does technology cross the line from useful foundation of society to a dangerous invasion of personal privacy and threat to personal safety? As Rob Purdy discusses in his article The Internet Boon of Detriment to Society? There are many amazing uses for the internet and

"Internet Connectivity In Africa, And The Use Of VSAT Technology"

2112 words - 8 pages Kelly, Tim; Petrazzini, Ben; "What Does the Internet Mean For Development?" Telecom Development Symposium, September 11, 1997.http://www.itu.int/ti/papers/inet97/ch2_sho.pdf Mannisto, Laura; Kelly, Tim; Petrazzini, Ben; "Internet and Global Information Infrastructure in Africa." http://www.itu.int/ti/papers/witwatersrand/tam_tam.pdf NASA, "Potential Market for Satellite Technology in Meeting Telecommunication Needs of Developing Nations." http

Internet And Information Technology - Inti International University - Research Paper

1393 words - 6 pages 1. Explain how Internet technology has contributed to the evolution in mass communication especially in online digital media. One of the ways the new development is impacting mass correspondence all things considered is by giving the customer more control over the correspondence technique. Advanced TV openings and tapes give the gathering of spectators part access to specific undertakings and material, far past what is available on the three

Internet Technology and General Facts about the Growth of the Internet in Russia

3376 words - 14 pages ....................................................................................62. INTERNET TECHNOLOGY AND GENERAL FACTS ABOUT GROWTH OF INTERNET IN RUSSIA ....................................................................................73. INTERNET FINANCIAL SERVICES IN RUSSIA............................................83.1 Internet financial services from foreign sites................................................83.2 Brick-and-mortar bank institutions online

Impact of Science and Technology on Society: Virtual Marketing

1963 words - 8 pages internet technology and smaller and faster computers running brought revolution and gave birth to the virtual world. Virtual marketing is one application of these synergistic systems. Online markets, interactive marketing and dynamic web content enabled promotional material gained acceptance very soon.However, initially between, 1984-1988, there was resistance in Europe for widespread use of the internet, and the only networks (intranet) of CERN

Similar Essays

The Report "E Marketing In Tourism With Emphasis On Marriott's" Looks Into The Development Of The Internet Technology In The Company

4490 words - 18 pages 1. Executive SummaryThe report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the

Internet Censorship And Technology Essay

1535 words - 6 pages Since its availability to consumers in the 90’s the internet has forever changed the way one can communicate with others. With improvements in technology and an increase of emerging countries the accessibility of the internet will only increase with time. Such a possibility is fraught with problems, problems that were later brought to light by the September 11 attacks. With widespread internet usage the means to do harm increases and for some

Marketing And The Internet Essay

1725 words - 7 pages is increasingly valuable. Companies are rapidly introducing more new products and services to broader markets. Technology is spreading rapidly. Acquisitions, ownership changes, and mergers bring new and different competitors to markets. Companies are expanding into international markets. Rapid changes and increasing information needs require more comprehensive and timely marketing research.Marketing research is important to both new and ongoing

The Internet, Technology, And Privacy Essay

1174 words - 5 pages large sections of a population. The information gathered can allow for the ability to measure trends in human behavior among a population or to gather specific information on an individual. Society is only just beginning to consider the possible implications of sharing information online and the ethical implications of personal information being so readily available, as the internet is still a new and growing technology. References: [1] The