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Internet Marketing And Technology Essay

1817 words - 8 pages

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers. Get the word out about something new, or what’s to come, it’s free and fast which is a great benefactor for any growing business today.
Social media has opened doors for great things to happen; being able to reach the people outside of your state is a great way to get your product and service offered to those that are beyond your reach. It offers the possibilities to form new relationships that have no limits, and the best part, very little to no cost. Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal.
Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more. In any business, marketing, is extremely important to a growing business that wants to be successful, you have to market what you offer. From the earliest village of traders to large 21st century organizations that produce the sale of goods along with providing a service. (Boone&Kurtz 2012) Over the course of time Marketing has evolved into Social Media Marketing commonly known as the relationship era of something great.
2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
Social media is the modern day technology platform for marketers who try every tactic to get their message out to their targeted consumer. The medium has many advantages, as well as disadvantage and companies struggle to find the way to use it to their advantage versus their disadvantage.
The Social media marketing advantage is cost related first and foremost; it’s free or little cost at all if any. Majority of social media sites are free to access, it allows you to create a profile and post information that informs their consumers or potential consumers of the services or products offered. The advantage of reaching your targeted market for little or no cash investments is substantial, and the audience that wants the information and voluntarily joins or follows you...

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