Intoxication For Breakfast, And Isolation For Dinner

1713 words - 7 pages

The coffee plant fulfills our desire for intoxication. We’re extremely attracted to coffee because the effect that caffeine engender on us. Coffee is the suitable boost for long days and short nights, and it’s accessible, convenient, and cheap. Americans work long hours compared to their counterparts in Europe. Americans works average 1700 hours per year, which is high compared to the Germans, who work an average 1400 hours per year. In addition to work more hours, Americans have less time off compared with Europeans. Therefore, Americans sleep less, and tend to have an agitated lifestyle. Caffeine gives us a mild and temporary intoxicating effect, and it’s ideal to keep us strong through ...view middle of the document...

A vision guided him to a coffee tree, whereupon he ate some of its berries. This gave him sufficient strength to return to Mocha, where his survival was taken as a sign that God had spared him to pass along to humankinds knowledge of coffee, which then became a popular drink in Mocha.
The coffee plant produces berries that after a long process yield the beverage of coffee. But taste, flavor, and of course caffeine are not the only reasons why we have chosen this plant. Part of this choice is the subworld created around the beverage resulting from the coffee plant. First, coffee exports are worth $20 billion per year, and the main consumers are industrialized nations; moreover, it’s an industry that yields a substantial chain of businesses that are related to growing, processing, exporting, and distributing and so forth. Second, once the coffee reaches its final destination, another industry emerges from it, and brings additional ways for its commercialization such coffee brands and coffeehouses. Coffee brands and coffeehouses are intrinsically ligated. Companies such Starbucks, Peet’s Coffee & Tea have their coffee shops, and their own special blends of coffee. Beyond the boundaries of a specific brand or special blend, the most remarkable affair is the subworld created around the coffeehouses. Coffeehouses played an important role during the forefront of the political struggle in the twenty century, and this was not limited only to Europe or the United States. For instance, the India Coffeehouse in Lahore (now in Pakistan). Previous the division of the Indian subcontinent into India and Pakistan in 1947, the region was exasperated with political activity under British rule, and midway this environment the Coffeehouse played an important role. In Lahore, the India Coffeehouse became a well-attended meeting place of the radical intellectuals.
The scene of the modern coffeehouses. The coffee industry is ruled by sizable multinational corporations, and plays a key role in the global economy by being one the most traded commodities in the world. Coffeehouses in modern days are beyond a spot to obtain coffee; in fact, they offer a vast array of products such food, beverages, and so on. Coffeehouses are not only limited to commercial exchange but also offer an environment of interaction for its users, a public sphere to sit and enjoy beverages or simply read the newspaper or surf the web. Coffeehouses eventually morph from a place to commercial exchange to a spot that is between the house and work. Howard Schultz, who is Chairman and CEO of Starbucks, he speaks of today’s coffeehouses as a third place, referring to social surroundings that are separate from the two accustomed social environments of home and the workplace. The concept third place was conceived by Ray Oldenburg in his book The Great Good Place. Oldenburg’s argued that third places are important for civic engagement, for a healthy democracy, and for providing a sense of place in the...

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