This website uses cookies to ensure you have the best experience. Learn more

Introduction Of Umts In Spain Case Study Competition In The European Mobile Phone Industry.

1594 words - 6 pages

What are the unique characteristics of the phone operator compared to traditional manufacturing sectors?Development of phone services needs a complex cooperation between different parties; users, subcontractors, operators and providers. Those are all affected by the general financial and technological development. And that applies even more for UMTS than for 2nd generation GSM, regarding that 3G has more complicated technology and handsets and need much more content providers and so on. Phone operators must have agreements with each other. Many manufacturing sectors do not need to have agreements with each other in order to succeed. The phone operator industry has to reply on many other industries (such as handset manufacturers, technology providers etc.) whereas typical manufacturing companies may not have to rely on other industries to succeed.The phone operators it's a much regulated industry where the regulator could force to the leaders to rent their own net to a new entrance operators in order to force competitive market. They are very high-tech industry without any patent system to protect their investment like a pharmaceutical industry. The government could change their laws without any compensation to the attendees. As a result it depends too much from the government decisions makers.The phone operator like internet operator is a mass market industry due they need a huge investment due their high fix cost they need to achieve a quite big number of consumers. Due they are compositeness market the prices to the consumers are going down.Will the introduction of UMTS be successful? Which factors will affect the success or failure of UMTS?The introduction of UTMS may not be successful. As the Wharton professor pointed out, people do not need high speed internet while they are on the go. At home and office, people have their own internet connections and hence do not need their mobile phones. Outside the office, WAP speeds are sufficient for important things such as checking email and stock quotes. With the huge investments made by the mobile phone operators, they are most likely going to charge a very high fee. Thus, UTMS may not be financially viable, keeping in mind that the initial investment is so huge.The 3G will be base on subscription plus charge base on the amount of data downloaded. However, customers usually did not have information about the number of kilobytes that a specific download required. The consumers are used to pay telephone depending time used. Now with 3G they have to pay based on download system could not be acceptable for many consumers even pre-paid segment (low segment). .One other failure reason is that they were not available new 3G handsets developed. Technology -the handsets have had several problems for example battery time (although common for new tech) and has not been appreciated yet. Communication -how to introduce/teach the customers how to use the technology. Also they are contents that help to promote...

Find Another Essay On Introduction of UMTS in Spain Case Study Competition in the European Mobile Phone Industry.

The Introduction of the Inquisition in Spain in the 15th Century

1234 words - 5 pages nobles gave the Jews protection and autonomy as long as the Jews would in return give them service, loyalty and money . The Spanish Monarch returned to anti-Semitism once the Jews ran out of money and were no longer needed to provide the different services that had been previously required . Anti-Semitism was extremely prevalent in the minds of the people of Spain and this contributed to the introduction of the Inquisition against the Jews . One

A Study of the Revolution in Spain, 1936-1937

1292 words - 5 pages IntroductionIn July 1936, the popular movement that contained the military and right-wing uprising in Spain triggered one of the most profound social revolutions of the twentieth century. The period that began on 19 July 1936 and ended in August 1937 with the destruction of the revolutionary AragÛn collectives by communist-led republican military forces was one of profound and extended freedom and democracy in the management of social life

Evolution of the Mobile Phone

974 words - 4 pages receptors account, the image was saved to a central database. Knowing that no database is completely theft-proof, people were able to enter into the database and retrieve these pictures. With the introduction of these new features, users were allowed more freedom, yet more issues were brought to the surface. Cisco projects that by 2017; there will be 10 billion mobile devices in the world. (Cheng, 2013) The cell phone has made quite a leap from

Competition in the Global Wine Industry

1573 words - 6 pages changed the wine industry, causing these local wineries to merge or join in alliances. The consolidation of businesses made the wine making professionally managed industry with emphasis on export to be able overcome the effects of stagnation of the consumption level on the local markets. The biggest players in industry are still the European countries France, Spain, and Italy, the countries with long history of wine making. Nevertheless, the new world

Waste Problem and Management in Insular and Isolated Systems. Case Study in the Canary Islands (Spain)

1318 words - 6 pages density • Limited territory to locate landfills • Difficult to achieve economies of scale • Transportation of waste to the mainland 2. Case Study in Canary Islands The Canary Islands is a Spanish archipelago located just off the northwest coast of mainland Africa, 100 kilometres (62 miles) west of the border between Morocco and the Western Sahara. The Canaries are one of Spain's 17 autonomous communities and are among the outermost region of the

Total Customer Experience Case Study: Optus Mobile Phone Services

3148 words - 13 pages )Mobile-phone is kind of commodity in people's life now. Customers are looking for the services with high level convenient and low cost. The competition in mobile companies is seriously. Know exactly where the customers are and be care about the customers are the key way to win the competition. The largest marketing segment of Optus is the young people. Optus clearly know it and use the promotion among the young people. In the open day of Macquarie

Flagships in the Mobile Industry for HTC

1876 words - 8 pages It’s raining flagship time for mobile Industry. While Sony and Samsung announced their next best flagships at MWC last month, the Apple of Android, yeah HTC showed off its worst kept secret last evening. Yes, as expected it did tick right in many corners like awesome design, excellent build quality, gorgeous display, a humane software et cetera. So the Magical Six of TechGreet melt down talking about HTC’s next Flagship? Read On with a cup of

Introduction of New Technology in The Healthcare Industry

1916 words - 8 pages AETNA Better Health, IL: Patient and Physician Portal Introduction The medical professionals and the patient are facing the introduction of new technologies in the healthcare in order to increase the access in healthcare, decrease the costs and improve the quality of the services provided. These technologies are changing and challenging the traditional health care. (Chaudhry B. et al., 2006). Implementing these technologies introduced new

Heinekin Case Study- European Brewing Industry

1512 words - 7 pages Question one: What are the major trends within the European brewing industry?Within the western countries the beer market has become more stagnated while in the East the beer market is growing rapidly with growing demand. Europe has the largest demand for the beer market, and has the largest beer consumption per head. The growth of the global beer market production volume is about 2.5 million tons per year. While the beer industry is growing

The Mobile Phone Market

3567 words - 15 pages the firms involved within it. The essay will focus on the mobile phone market with many companies having leading brands in the market. This industry is interesting to evaluate as it is very fast paced with many well-known companies engaging in patent wars. Recently competition within the market has got so fierce that many firms are entering into acquisitions with competitors to increase dominance within the market. The main findings of this

The Dictatorship in Spain

1424 words - 6 pages ‘crusade against the godless enemies of the Spiritual Spanish Nation’. This approach peculated the ideals among the Nationalist, that the war was a battle for Spain’s traditional cultural identity which was being eroded by the modernity of the Republic. The Nationalist forces unleashed, through a variety of media, a propaganda machine designed to disseminate their political and cultural message of a traditional Spain. In the process, they viciously

Similar Essays

Competition In The European Mobile Phone Industry: Introduction Of Umts In Spain

1016 words - 4 pages their operational system to deliver modifications to existing products. In addition, manufacturing firms strategically, through their research, introduce new technologically advanced products and processes to anticipate new consumer wants; whereas phone operators strategically, through information gathering, modify existing products to meet existing consumer needs.Will the introduction of UMTS be successful? Which factors will affect the success

Marketing In The Mobile Phone Industry

2168 words - 9 pages Marketing in the Mobile Phone Industry We have chosen to investigate the following mobile phone companies:- · BT Cellnet · One2One · Orange We will be closely investigating another mobile phone network called Vodafone against the other three companies where we will be discussing Vodafone's competitive advantage against BTCellnet's long established cellular company of British Telecom and

Mobile Phone Industry In A Nut Shell

8983 words - 36 pages choice. In the mobile phone industry competition is ripe and choice is abundant. If needs can't be fulfilled by any one network or handset manufacturer, consumers will go else where. It is here that segmentation is vital to penetrate that market effectively. This segmentation can take place in several ways, geographically, psychographically, demographically, and according to the behaviour of consumers. In the case of this market perhaps the

How Producers In Mobile Phone Industry Influenced By Marketing Mix

732 words - 3 pages understand the market needs managerial results of transformations taking place and identify sources of excellent firm performance in constantly deriving competitive environments. To conclude, the changing marketplace dynamics of mobile phone industry has meant that marketing mix as a contrast strategy needs massive upgrading. The rise of competition, globalization, growing use of technology in market has changed the traditional way to selling to people