Introduction To Typography Essay

4032 words - 16 pages

Introduction to Typography
Typography is all around us and we use it everyday to aid us in communication. It is essential to know the basics about typography and the different types of typography before it is discussed in the terms of ‘typography in society’. The basics of typography are: the different type families, and some technical terms which are imperative when discussing the technical and symbolic aspects of typefaces and letter forms.

Type Families
Roman is the standard style of typeface. It isn’t altered by width, weight, angle or any other defining characteristic. This particular type family is easy to read and is therefore often used as the body of a text, such as the text of a book.

Unlike roman type, italic type is set at an angle, and is generally slanting to the right from bottom to top. Italics isn’t a standard typeface and are specifically developed for a font which means that letters may be significantly different from its roman counterpart in order to improve its appearance and readability. Italics are not to be confused with oblique type, which is the roman type, slanted at an angle without altering the font.

Bolded type, is the Roman type, but with a heavier weight. There is no official name for bold type so it is often referred to as black or medium, etc. These names depend purely on the preference of the typeface designer.

As oppose to Bold, Light is the thinner version of a roman font. Depending on the exact weight, a light type will be used at larger sizes so it is legible or if the designer wants to achieve a specific style. As with bold, there is no standard naming so names can vary from light, to ultra-light.

Extended type is the wider version of the standard Roman font. This particular variation is useful for headlines and in other large areas. This provides great flexibility within the font family.

Condensed type is the opposite of extended type. As this variation is narrower, it can fit into small spaces. Like the extended variation it allows more flexibility when working with a typeface and provides more style options without having to use a completely different font.

Combined Styles
Most type families don’t just provide single variations but will provide a combination of each. This allows the designer more flexibility and more options to work with. Some of the more common combined options are Bold Italic, Light Italic and Condensed Bold. By using combined options the designer can achieve a consistent design using a variety of styles.

A typeface refers to a ground of characters that share a common design, element or style. For example, Helvetica and Times New Roman are typefaces.
A font refers to how typefaces are displayed or presented by their user.
Serif fonts are recognised by the small tails that are featured on the ends of the strokes of a character. Serif fonts are often used for large...

Find Another Essay On Introduction to Typography

David Carson - The Father of Grunge

2201 words - 9 pages INTRODUCTION David Carson is a person, who broke the mold of traditional design, without having a proper graphic design education, not knowing the rules of design. He forced typography to change and inspired many creators to redefine what design is. David had an interesting way of creative development, through his design career which he started in 80’s. He commenced his activity as an editorial designer for a very limited audience, and then

Postmodern Graphic Designer: Paula Scher Essay

1551 words - 6 pages postmodern.Paula Scher's design for the Public Theatre's "Bring In 'Da Noise, Bring In 'Da Funk" poster was highly eclectic, incorporating elements of period-orientated typography and historical designs to make visual analogies which would appeal to contemporary audiences. In recreating a new image for the Public Theatre, Scher's design for the poster sought to digress from the traditionally over-used visual imagery consistent with the time, instead focusing on

Paul Rand: An Incredibly Influential Designer

1691 words - 7 pages Paul Rand is known as one of the most influential and finest American graphic designer of the twentieth century. He is known for his art work predominantly for design, graphic design and typography. Paul Rand was born in August 15, 1914 in Brooklyn, New York with the name Peretz Rosenbaum. Rand was known as “self- taught designer”, he learned about works of Cassandre and Moholy-Nagy from European magazines. His esteemed contribution to the

Technological Convergence has broadly and irrevocably affected specialism in art and design. If this is true how and why might the trend be of particu

2727 words - 11 pages with media that is constantly changing and developing. Boyd-Davis also mentions in his description of multimedia designers that designers must be able to ‘give form to concept and content using an exceptionally wide range of disparate elements including graphics, music and sound, typography, text, animation and filmic imagery, all in an interactive context.’5 This shows that technological convergence has had an impact on specialism in art and


2073 words - 9 pages INTRODUCTION Organization Description The Singh Inc. is the owner of two liquor retail locations, one location in downtown Baltimore and another in Essex, Maryland. The first establishment was opened in November of 2004. Shortly after their success in one location they opened the second location called 444 Liquors. The mission of the establishment was to offer a wide variety of products at a competitive price and to conduct business of selling

Product Placement

1465 words - 6 pages Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it’s use in combination with advertising and their

Alice's Adventures in Wonderland

2922 words - 12 pages these dark undertones, as mentioned in the introduction, is made all the more disturbing because "Alice's Adventures in Wonderland" conforms to the stereotypically innocent archetype of the fairytale. Although it brings the genre slightly more up to date it still includes the standard characteristics; the situation of Alice falling down the rabbit hole to "Wonderland" is set up, the complication of Alice's inability to reach the garden is

The Poetry of E.E. Cummings

4111 words - 16 pages a pretty how town”. The first line (which, is, in general, the manner by which his poems are identified, because they lack any title other than the number by which they were ordered in their original publication) itself is adequate introduction to Cummings’ style. What appears to be a mish-mash of verbs, nouns and adjectives leaves the read with a distinct, visceral experience despite that disorganization (or reorganization). This is not by

Semiology Analysis.

1816 words - 7 pages idea that wearing the right clothes has vested the model with a certain kind of confidence and power with which, for example, she can leave the world of work and all its obligations, in order to concentrate on herself, her appearance and the luxury of fashion.The typography consists of the classic Joop name in its usual form, however in this case the name is followed by an exclamation mark. This suggests that in this case Joop becomes more than just

Analysis of Michael Moore’s Treatment of His Subject Matter within the Documentaries Bowling for Columbine and Fahrenheit 911

3556 words - 14 pages Bush Administration. The president’s connections with the Saudis and Bin Ladens and the Iraqi War. Media footage of Fahrenheit 9/11 is shown. The scene is started by telephone calls of panicking residents with no visuals. Then footage of people looking up in the air. There is no formal introduction to Fahrenheit 9/11 but the viewer automatically interprets this. News footage is shown of the planes crashing into the twin

Personal Statement

2135 words - 9 pages introduction to some of those software programs that I was really interested in those software programs, these basic start with Photographs, Illustrations different types of shapes, colours and texture which introduces to and start off from that point there are lots of millions of resources where you could find and make them effective as you go along. The Graphics designing has been a successful subject that has been around us and we can see in

Similar Essays

The Typography To Go With Your Responsive Website Design

737 words - 3 pages Summary: Responsive Website design has been a rage in 2013. The introduction to responsive website design has given way to a separate type of typography, which is only compatible with the responsive website design. This article would be dealing with the responsive typography. When the topic of website comes into consideration, typography plays a very big role. Even some of the stalwarts in website designing consider that typography plays the

Bauhaus And Its Influence On Graphic Design

1206 words - 5 pages Introduction The Bauhaus was the most influential modernist art school of the 20th century as it laid many foundations for design theory and helped us understand the importance of art in relation to society and technology. Although the school was in operation only between 1919 and 1933, it was a major influence in the fields of architecture, graphic design, typography, industrial design and interior design long after it has closed. Origin

David Carson Essay

842 words - 3 pages pioneering approach to design, particularly toward typography challenged the fundamental aspects of all design and graphic communication. SURFER SHEET Carson’s work was often arresting and powerfully communicative. From 1991 to 1992 he worked on Surfer magazine. The straightforward styling of the covers was a strong contrast to the later "How" magazine covers. Here you could associate with Carson as his unique use of typography filled each

Vision Of Home Essay

1075 words - 4 pages , in order to fully understand the meaning of certain visuals and to appeciate the diligence needed to create each image. Therefore, this paper will break down a self-created image that conveys the message of “There is no place like home,” using three visual communication techniques: photography, typography, and illustrations. The first aspect, photography, is often used to tell a story, convey a message, or communicate an specific idea