This website uses cookies to ensure you have the best experience. Learn more

Introduction, Upsides And Downsides, Conclusion Of Starbucks

1059 words - 5 pages

Whenever people think of coffee, they will think of the name Starbucks. What is Starbucks? Starbucks Corporation is an American global coffee company and coffeehouse chain. Starbucks opens their first store in Seattle’s Pike Place Market back in 1971, they were only a roaster and retailer of whole bean and ground coffee, tea and spices. Today, Starbucks have more than 19000 retail stores in all over the world. The mission of Starbucks is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2014). Although the main selling point of Starbucks is their coffee, Starbucks also offer variety range of products from tea, ...view middle of the document...

Starbucks practices ethical sourcing, protecting the environment and in the meantime, involve in community. (Starbucks Corporation, 2014).
Upsides and Downsides of Starbucks
There are several upsides of Starbucks. Firstly, one of the upsides of Starbucks is they are quick and efficient. Even though with huge crowds, Starbucks still manages to deliver the products and services within a short time frame. Furthermore, Starbucks never serves any coffee that has been there for quite some times. They will make sure baristas rotate the coffee every 15 minutes. This is simply because Starbucks wants to let their customers have the best quality and freshness of coffee. As mentioned before, Starbucks serves variety of products from coffee, teas, smoothies to merchandizes. By offering variety of products, Starbucks this will meet different customer needs and wants. In addition, their employees as known as partners are treated well. Apart from that, Starbucks provides a training program for all the baristas to ensure the quality of the coffee. According to Groth and Lubin (2011), “Starbucks baristas undergo over 30 hours of training on everything from Frappuccino technique to the origins of coffee beans.” What’s more? Starbucks has upgraded their espresso machine to Swiss-made Mastrena which makes it easier and convenient for baristas to make a high quality espresso. Last but not least, another upside of Starbucks would be their convenience. Consumers can actually pay their bill by phones and Starbucks provide free WiFi on every store.
On the other hands, the downside of Starbucks would be they are too common. With more than 19000 stores around the world, we can see Starbucks anywhere anytime. According to Roos (2010), “there are 68 of Manhattan's 124 Starbucks are located within two blocks of another Starbucks.” Besides that, Starbucks has lost their uniqueness as they are too commercialized nowadays. Furthermore, Starbucks may be one of the factors that contributed to the obesity. With the sugar, milk and cream in their beverages, one could be obese by drinking Starbucks often. Finally, Starbucks also causes dispassionate or unmotivated baristas. This is because when Starbucks upgraded their espresso machine to Swiss-made Mastrena, baristas doesn’t have to make coffee anymore. Instead, what baristas do is just pushing the button. In...

Find Another Essay On Introduction, Upsides and Downsides, Conclusion of Starbucks

TO TEST THE EFFECTS OF ANTACIDS ON PEPSIN'S ABILITY TO DIGEST PROTEIN. Biology report - minus introduction, discussion & conclusion

1808 words - 7 pages Kate FitzpatrickYear Twelve BiologyTerm One("To test the effects of antacids on pepsin's ability to digest protein."Contents1.0 AbstractPg2.0 Introduction· 2.1 Aim· 2.2 Background Information· 2.3 HypothesisPg· Pg· Pg· pg3.0 Materials· 3.1 Equipment· 3.2 ChemicalsPg· Pg· Pg4.0 Method· 4.1 Variables· 4.2 ProcedurePg· Pg· Pg5.0

Introduction and Overview of Infosys Essay

1499 words - 6 pages Introduction and Overview of Infosys. Infosys was founded in 1981 by Narayana Murthy and his six colleagues, they shared a vision of providing “a fair deal to the stakeholders: shareholders, employees and customers alike” (Evans & Barsoux, 2002, p.61). Infosys’ vision was to regain the top position for the Best Employee and Best Performer Company by 2007 (Delong, 2006). The head of HR leadership Hema Ravichander recognized that Infosys had

The Rise and Success of Starbucks

1421 words - 6 pages The Rise and Success of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a

Strategic Planning and Influential Factors of the Starbucks Corporation

1485 words - 6 pages Strategic Planning and Influential Factors of the Starbucks CorporationStrategic Planning and Influential Factors of the Starbucks CorporationWake up and smell the coffee. The world's #1 special coffee retailer is here and it is located everywhere. Starbucks has 12,440 stores worldwide, including 7,102 company-operated stores and 5,338 licensed locations in 37 countries (primarily shopping centers and airports) and it is the most recognized

Future of Starbucks in SWOT and PEST anlalysis

7509 words - 30 pages Executive SummaryIn 1998 Howard Schultz had ample reason to be proud of what Starbucks had accomplished during his past one decade years as the company's CEO. The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. It

Brief History and Introduction of Privacy and Human Rights

2868 words - 11 pages Brief History and Introduction of Privacy and Human Rights From Article 21 of the Japan Constitution states, “Freedom of assembly and association as well as speech, press and all other forms of expression are guaranteed. No censorship shall be maintained, nor shall the secrecy of any means of communication be violated.” Article 35 states, “The right of all persons to be secure in their homes, papers and effects against entries

Analysis of Science and Religion: A Very Short Introduction

1249 words - 5 pages For many centuries, there has been a major dispute based on the beliefs of humans. Discrepancies between religious belief and empirical knowledge have been a rough topic since the beginning of documented history. This is where Science and Religion: A Very Short Introduction comes in. Science and Religion discusses the history of significant science and religion disputes, ranging from Galileo Galilei in 1633 to the ethical consequences of

This essay is a general topic that will discuss the pros and cons of a patent and also give a conclusion

1907 words - 8 pages crystal air where you could some how crystallize air or oxygen molecules to use as a new component of solid matter, (which is impossible so far) then you would be able to patent it as a product of your own.Conclusion: In my conclusion I have learned that you can patent many different types of things such as a procedure or method on how to process products or a service, a design that you created for a clothing company or logo for a business, and

Conclusion of wether or not Emily Dickinson believed in life after death...Comparrison of "Because I Could not Stop for Death" and "I Heard a Fly Buzz"

700 words - 3 pages she could not see any of the afterlife or Kings she expected to be there. The woman's soul drifted off into nothingness with no afterlife to travel to.To conclude, the beliefs of the two Dickinson poems in regards to life after death differ significantly. In one, "Because I Could not Stop for Death," the afterlife does exist, in the other, "I Heard a Fly Buzz- When I Died," it does not. It seems that Dickinson, too, questioned the question of whether or not there is an afterlife, and she herself, being so in touch with death, could not come to a solid conclusion. There is only one way to tell.

1. 2. http://www.times- 6. (intro and conclusion)...


The Transformation of Islam and Judaism and the Introduction of Mysticism in the Early Modern World

1616 words - 7 pages introduction of mysticism. Islam was founded by a man named Muhammad who received visions of the angel Gabriel and believed himself a prophet of God. The written religious relic for Islam – the Qur’an – was written by Muhammad himself, and it outlined all the instructions God gave him in order to reach salvation in the afterlife. Islam was pretty well-received and inclusive of at least the other religions of the book until the death of Muhammad in 632. At

Similar Essays

Cell Phones: The Psychological Upsides And Downsides

743 words - 3 pages cell phone use are designed “to decrease the distractions that cell phones can present and to increase the likelihood of academic success” (Abel 101, 102). There are many downsides to cell phones that one must take into consideration. One example is personal stress. Constantly checking for updates, messages, and alerts momentarily increases personal stress. Some say that they find the more they text a person, the less fulfilling their

The Trouble With Wet Seal {Introduction, History Of The Retailer,Identify A Problem, Make A Plan Of Action, And Then Find Ways To Implement Your Plan, And Conclusion}

1316 words - 5 pages Introduction/ThesisWet Seal prides their merchandise as being "first, fresh, fun, and definitely fun". Although that saying once held true, today Wet Seal's sales are quickly declining. Though this could be due to a number of reasons, one of the most imperative causes is the failing to understand exactly who their target customer is. It seemed they had jumped on every fashion that seemed to be remotely popular too hastily and had too much of it

This Essay Is About The Upsides And Downsides Of Capitalism And Why It Isn't The Utopian Government That Many People Believe It To Be

1793 words - 7 pages Capitalism is defined as a system based on private control of capital. A purely capitalist government has a free market and allows people to make money any way they see fit, unless it infringes on the rights of another citizen. The problem with capitalism is that it gives people too much freedom. Capitalism uses profit for motivation, profit brings out the worst in people, it makes people greedy. The combination of greed and freedom is what

Starbucks Coffee Corporation: Introduction The Aim Of This Report Is

2112 words - 8 pages STARBUCKS COFFEE CORPORATION: Introduction The aim of this report is to submit a structured analysis of the company using various analytical tools. The analysis will then provide the basis for formulating a conclusion and offering my recommendations.ANALYSIS Strengths: Leadership: Howard Schultz recognized the potential of Italian style coffee houses and introduced the concept to the United States. Against resistance from within the company he