Intuit is a well known US based software design company, which specializes on financial solutions and tax preparation aid software for small businesses and private individuals.
1. Qualitative (also called exploratory) research methods include observation, ethnography, depth interviews and focus groups. None of these methods can provide the researchers with statistical information. They aim to explore the thoughts and actions of a targeted group of people and find out the reasons why they think and behave the way they do.
Intuit’s Site Visit initiative is an implementation of observation research method. In particular, Intuit uses an ethnography method. The company’s researchers pay ...view middle of the document...
The researchers of the firm detected the blogs containing the most significant opinions about the company’s products. Such information has been classified into both quantitative (for example, the volume of generated buzz) and qualitative (for instance, the worthiness and general attitude to the products of the company researched) categories.
3. Demand for the tax solution software programs of Intuit is naturally seasonal, with picks matching annual tax preparation period. During that period supply logically increases following the growing demand for tax accounting software. To reap the most benefits and enlarge its market share the company would perform a strong marketing campaign.
Should Intuit decide to identify the driving factor of a seasonal characteristic of tax return business, one could suggest an experimental research to be done. An equally strong marketing campaign could be executed throughout the whole year and the results would be compared to figure out the most profitable period for the company. Such experiment is likely to confirm that the highest return on investment of the campaign falls into a traditional tax preparation period.
1. Observation research technique is a major human-centered approach used in marketing. The consumer's behavior is placed in the center of this method. The research team monitors and scrutinizes subject's behavior for further analysis helping to improve both product qualities and customer service. IDEO, being a large design firm, finds it of a particular importance to maintain a strong customer-oriented focus. Using an observation research is essential to understand the needs and preferences of the targeted consumer groups. It helps to develop the most outstanding and eye-catching designs. IDEO follows a number of observation techniques like shadowing consumers during their shopping experience and conducting interviews with them. The company performs...