Investigating Two Local Businesses
The two businesses that I have decided to investigate are Sealy Beds
I have chosen these two businesses because they are local and easily
accessible, in the past either a family member or me have shopped in
it. These two businesses are quite the opposite; Sealy Beds
manufactures their own products and sell them to different stores.
Whereas Asda buys their products off other brands and sells them in
there own supermarkets.
General Information on Sealy Beds
Sealy Beds UK is a part of the Silentnight group that is based in
Lancashire. The brand came to the UK in1974 and it is located in
Aspatria, West Cumbria. In Aspatria it operates 200,000 square foot
manufacturing plant; it supplies beds to retailers all over the UK. In
the year 1999 Sealy Beds celebrated its twenty-fifth anniversary.
Sealy is primarily an American owned company, Sealy brand is also made
in many other countries including:
· New Zealand
· The West Indies
· South Africa
When Sealy started making beds its annual turnover was a mere
£450,000, but Sealy started to flourish and it has now established
itself among the leading bed manufacturers such as Sleep Easy,
Millbrook, Myers and Slumberland.
General Information on Asda
Asda has made itself the best value food and clothing superstore. Asda
became part of 'The Wal-Mart Family' on 26th July 1999. The company
was formed in 1965 by a group of farmers from Yorkshire. It has come a
long way since then, it now has 240 stores and 19 depots across the
UK. Asda offer prices on an average of 10% lower than there main
competitors such as; Tesco, Safeway, Sainsburys and Morrisons. Asda
employ 100,000 workers and they have the best reputation for being the
best and friendliest in the industry. They work with over 2,800
Sealy Beds Location
Sealy Beds is located in Aspatria, West Cumbria. Aspatria is known as
an unemployment blackspot. The nearest city is Carlisle, which is half
an hour drive away. The West Coast InterCity Railway links Sealy to
the rest of the UK. The company tries to ensure that its location will
never affect its product cost. When it comes to distribution Sealy
Beds never ship fresh air, by this they mean because they are so
isolated in the North West and the majority of their customers is in
the South East it is so costly to distribute their goods. They use all
the space they can and don't waste any.
On the map to the left is from Aspatria to London it is 5 hours
minimum drive. This would cost a fortune to distribute all over the
[IMAGE]If Sealy Beds
set-up again in a different location, it would not locate in Aspatria
because of how isolated it is. They would maybe...