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Investigation Into Some Of The Statistical Differences Between The Times And The Telegraph On A Specific Day

5305 words - 21 pages

Design and PlanningThe aim of this project is to compare two daily published broadsheets. The two papers that will be used are THE TIMES and THE TELEGRAPH, both purchased on the same day. A lot of data can be easily collected from a newspaper, ranging from average word length to area devoted to adverts per page.The project will attempt to reach conclusions regarding three specific questions. In answering these questions a range of sampling methods, presentation of data, and statistical calculations will be used in order to interpret and evaluate the data and come to a valid conclusion, drawing together all the data.Each question will be presented and it will be explained what statistical methods will be involved in drawing conclusions for these questions.Question 1:* How does the font size of the headline text affect the length of the article?This involves comparing two sets of data:* Font Size of Headline text: A sheet was printed from Microsoft Word that had various font sizes in the Times New Roman font, the standard font for the two papers, printed on it. This was used as a guideline when compiling all the data.* Length of column of each article : In The Times and The Telegraph there is a standard column width and simply measuring the vertical length of all the columns in the article gives a suitably accurate indication of the length of the articleTo make any calculations accurate enough to draw a valid conclusion at least twenty sets of data from each paper will need to be collected. As each page has approximately three articles on it and both newspapers have roughly thirty pages as systematic sample of every 4 pages will provide enough data to support any conclusion.The best ways to find out if the size of the headline text affects the length of the article is to draw a scatter diagram and find the line of best fit and to use Spearman's rank correlation coefficient.Question 2:* What is the most common type of advertisement and how much space is given to each?This involves collecting two sets of data:* Number of times a pre-defined type of advert occurs : This will be done simply by looking through the paper and making a tally chart.* Area devoted to each pre-defined advert type : Whilst making the tally chart the area of each advert will also be recorded in centimeters squared. All these results can then be added up to give the total area devoted to each advert type.To make any calculations accurate enough to draw a valid conclusion at least twenty sets of data from each paper will need to be collected. The only fair way to do this is to collect data from the whole of both papers, as this gives a much better picture of how much advert space there is and will provide at least twenty sets of data from each paper.The best way to compare the data collected is to draw two sets of comparative pie charts. One set comparing the type of advert and the other comparing the area devoted to each type.Question 3:* What is the dispersion and averages of...

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