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Ipad Case Analysis

794 words - 3 pages

Case AnalysisMarket SituationMarket ResearchVenue - Lucky Plazabrief background of lucky plazaLucky plaza is a freehold development located at 304 orchard road in district 09 of Singapore.Lucky plaza is within close proximity to food, shopping centre and educational institutions.Lucky plaza apartments is accessible via the nearby orchard mrt station,somerset mrt station and newton mrt stations and bus services are also available nearby.Price of rental-388 square feet $5044($13 per square feet)-431square feet $6465($15 per square feet)-441square feet $6174($14 per square feet)-484square feet $7260($15 per square feet)-753square feet $6180$($8.21 per square feet)-1550square feet $77500($50 per square feet)Product - IPADFrom our research of the product IPad, apparently, this product is almost one-of-its kind, revolutionary in the technology harnessed to create it. Thus, for it to be widely accepted into the market, we will cover several aspects and properties of the product.specificationspriceavailabilityreviewscurrently the ipad is not available in Singapore so there are only a few ways to get it to singapore:Fly to usask a friend to send it to singapore but un secureorder on singapore black market price goes up to 2000order via an international shipping line where apple is against it so its unable to be acheiveStarting Price for IPAD is at $499 for 16 GB. The price will increase depending on the storage size. (32GB - $599 & 64GB - $829)The following is an estimate for ipad price in Singapore once it hits singapore marketipad No 3G 3G16GB 729 89932GB 869 104964GB 989 1199prices are in sin unless otherwise statedwhere to get your ipad when its availableoffical retailers like epiccenteroffical online apple storeelectronics malls in singaporeIPAD doesn't have much difference with Ipod Touch. Difference is between the size and there's an application called ibook where you can download stories from the web without having the hassle to buy from bookstores. It is portable for you to bring anywhere as it is thin and light with a high performance level as a4 chip is stored.Customers - Who will buy IPAD?As discussed previously, the IPad is a brand new product in the IT market. In order to promote it widely, we will be the Product Adoption Process to help us understand better the plausible customers.The five groups are:innovator (2.5%)someone who is keen on products with advanced technologymoney is not an issueEarly adopters (13.5%)Usually business people who buy it to solve problemsEarly majority (34%)Usually people who keep up...

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