Analysis of 4 short videos that present a viewpoint in relation to cultural issues in organizations, in particular that which is related to bridging or mediating the cultural divide in a globalized business environment showed the following Key Cultural Issues in my opinion -
• Video 1 showed the clash of cultures, in particular the battle to mediate and negotiate a singular organizational culture in the case of corporate acquisitions. Joe McGuire, former CEO of the audio equipment chain Tweeter talked about 'cultural fit' and how it was so difficult to find the right balance to get all acquired companies into one corporate culture being that all acquisitions have settled into their own unique way of conducting business (traditions, viewpoints, philosophies, etc.) (Kotter, 2002).
• Video 2 showed Ranjini Manian, CEO of Global Adjustments talk about culture shock especially in the case of expatriates transplanted to a new geographic location foreign and different from the social and corporate culture one is used to in his home country affecting personal and professional life. She talks about preparing for the 'shock' for by doing so one can overcome it.
• Video 3 showed a clip from the comedy movie 'Outsourced' where the 'transplanted American' explains 'American Kitsch' - in this particular scene, that of burgers and the branding of cows and their meats, to a professional set of call center agents whom the US Expat was supposed to be training. The key message here is 'knowing and learning of a new culture' prior to actual encounter as the Expat struggled to explain and teach the hocked 'Hindu' group (In Hinduism, cows are sacred). Pointed out in the later part of the clip, one female trainee declared '...Maybe you should learn a little about India.'(Kotter, 2002)
• Video 4 discussed and narrated 'expected behaviour' in conducting business in China from clothing and etiquette in meetings and boardrooms to how Chinese companies rarely ever give an affirmative 'no' due to the culture of 'face' and 'relationships'. The key issue at hand here is the practiced differences between Chinese Business and American Business with both cultures doing business 'differently' (Johnson, 2008).
There are varied ways in which we could look into said issues further sociologically, one can deploy the ethnographic method, for instance to create a sort of detailed understanding of the issues as well as the reasons behind certain practices or organizations and groups localized according to ethnic and socio-cultural influences (i.e. The Hindi corporate culture vs. the American Corporate Culture vs. the Chinese Business Culture). Personally though, since these issues affect organizational hierarchies and global business, I think the framework that would best apply is that of Organizational Culture, developed by G. Johnson on Strategic Management. In a global world and a dynamic trade and business environment, the practice, perpetuity, development and...