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Issues Of Email Marketing Essay

962 words - 4 pages

8% of companies and advertising agencies have an email marketing team and Internet marketing has a return on investment 4,300% (Ethical Marketing for Competitive Advantage). Email marketing is a new way of advertising and is increasing dramatically. Internet is used recently as not only as a source of information but also as a place where companies can offer and promote its products. The bombardment of the internet users with constant intrusive advertisements that either they wish to see or they do not wish to see has created problems. These problems range from lack of trust to serious concerns about Internet safety and access to private data. The way email marketing treats our private ...view middle of the document...

There has to be some sort of regulations and restrictions for those marketers who invade our privacy. The role of government takes place here. The government must make it clear to the public that anyone who will invade any other person’s privacy, he will be penalized.

Cookie Proliferation and pop-ups do not give the consumer the privacy he is looking for online ( Internet marketing research: opportunities and problems). Sometimes when consumers access sites on the Internet, sometimes they find a statement that pops up to them or videos. For example, before watching a video on youtube, consumer is required to watch five seconds from commercials that pop up then he can skip the commercial.
Seizing data cloud (Data center cloud computing. What seizing data cloud basically does is that it saves all the work you do on you computer on an online server that you are registered with (Pc World). What you are doing alone at home can be accessed easily by outsiders. The only true protection is to understand that anything you put up there can be accessed by somebody else ” Riforio”. The third one is location data betrayal. When consumers go out and spend sometime and put their location on a social media browsers, as a result marketers spot their locations and send them some offers and brochures to near by places to persuade them to go there. Is not what marketers are trying to do is unethical? Can anyone imagine that he is being tracked.

There are many advantages for the email marketing. Email marketing is an easy way to reach a wide number of consumers. Marketers’ can reach all people in the world through emails. Email marketing is fifty times cheaper than tv advertising (The Email Revolution: Unleashing the Power to Connect). The second...

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