Issues with Social Relationships and Health
Studies of mortality, which included social relationships as a metric, determined social relationships have a significant causal relationship to mortality. (Holt-Lunstad, Smith & Layton, 2010) More studies have been done on social relationships however; the mechanisms of how social relationships affect our health are still unclear. (2010) Relationships and their effect on health status continue to be an important area of research and analysis. Social relationships are a determinant which can be addressed at a community level. One key principle outlined by the Commission of European Communities report was not just looking at mortality rates, but also focusing on the quality of life during the years lived. (Laureate, 2011) House, Landis, and Umberson also showed that the effects of relationships or the lack thereof have relative risk factors close to that of tobacco use, obesity, and physical activity. (1988) This makes social relationships as important as smoking cessation programs, or diet and exercise.
Recent data indicated that social relationships in industrialized nations are declining. (Holt-Lunstad, et al., 2010) This is a result of behaviors associated with a modern lifestyle; including increased mobility, delaying marriage or children, and work ethics. There is little time left to devote to the building or maintaining social relationships. Technology driven lifestyles continue to be the biggest barrier to a well-developed social network. Yet technology also provides an easy means of being in touch with more people than ever before. Apps like Facebook, Twitter, and Instagram provide instant access to people and friends all over the world. I would like to create a campaign which can harness the connective power of social media to create real relationships which could provide support and be a positive influence our wellbeing. I chose social relationships because the effect, both on health and quality of life.
Target Population for Campaign
The target population of my campaign would include teens, including junior high and high school aged, who are active users of social media. My choice of this demographic is twofold. First, this is an age group which has adopted social media as part of their life. They are comfortable with the technology, and most are avid users. The second reason is that teens are teachable and willing to try new things or adopt new behaviors. Youth seem to be more motivated to change than to older adults. (Glanz, Rimer, & Viswanath, 2008) It is also this age group who are most affected by the societal trend away from relationships, so they would naturally gain benefit from...