This website uses cookies to ensure you have the best experience. Learn more

It's Miller Time Essay

2310 words - 9 pages

Executive Summary – Revitalization of the corporate culture of Miller BrewingHaving reviewed Miller Brewing’s revitalization, we will analyze the “downward spiral” of Miller Brewing and the corresponding necessity of a cultural shift. It is our belief that the cultural shift was necessary, well deployed, and vital for the health of the company.Realistically there were two options for Miller Brewing: a cultural shift designed to resurrect the company, or the continued decline of the company itself. Regardless of the difficulties in undertaking a cultural shift, it was preferred over watching a once proud and strong company wither away. Changing the culture at Miller was better than allowing Miller to drift into mediocrity, eventually becoming just another small brewing company. Miller had already witnessed other breweries in Milwaukee, like Pabst and Schlitz, recede into obscurity in the national market (Carter). Miller’s goal was to avoid being another once proud brewery.Norman Adami, the newly appointed CEO of Miller, took radical steps to revitalize the organization. Adami “restocked much of the executive suite with consumer product heavyweights” (Carter). Strained relationships between Miller and independent distributors were revived and strengthened. Employees were educated about the brewing process, instilling greater levels of pride and passion (Carter). Adami established a dramatic sense of urgency (Carter) which encouraged others to follow suit, making the company more nimble and responsive. Through Adami’s direction, the company revisited its founding culture. This shift revitalized Miller Brewing by reinstating the core company values: Quality, Uncompromising, and Unchanging ( cultural shift observed follows Lewin’s Model of Change. During a cultural shift, a group will transition through three stages. These stages initiate, implement, and maintain change, and were respectively named Unfreezing, Changing, and Refreezing by Lewin. Under the direction of Adami, current operational processes and procedures were recognized as ineffective, new operational processes and procedures were introduced, and reinforcement of changes was demonstrated in the operation of Miller Brewing. These changes raised Miller’s stock price 190% and reduced their principle competitor’s market share by $10-12 Billion (Carter).Miller Brewing: Why was a cultural shift necessary?In 2003, Miller Brewing had 17% of the industry sales, compared to 23% in 1994 (Carter). The lag in sales and profit was due to the culmination of many different corporate decisions implemented in sub-optimal manners over the years. No single change or occurrence at Miller Brewing was catastrophic on its own. Miller Brewing lost its core corporate culture because of the changes and occurrences over time. This loss, coupled with lagging sales and a complacent workforce, put Miller Brewing in desperate need of change....

Find Another Essay On It's Miller Time

The "Falseness" of the American Dream in Arthur Miller's Writing

3376 words - 14 pages ). Joe learns that to truly achieve the American Dream, he must be helping his own family, but not hurting others, because every boy that goes off to war is just like his son who went away. Any boy that Joe killed by giving tainted airplane parts to was like killing his own son. Chris can never see his father in the same light again and thinks "it's wrong to pity a man like that. Father or no father, there's only one way to look at him" (Miller, 29

To what extent do Arthur Miller’s works focus on the ideal family model and the concept of the American Dream?

1143 words - 5 pages , those renting as opposed to owning their own house or indeed anyone who has immigrated to the United States from a foreign country, often solely for the purpose of living the dream. Another criticism is that because it wasn't attainable for many, it became less of a dream and more of a cruel joke.There was a huge boost in the American economy during WWI and when it was over, it's effects were greatly felt. Unemployment was at an all time high and

john procter and abigail williams

1013 words - 4 pages and see her. Later, Abigail says, "I have a sense for heat, John, and yours have drawn me to my window, and I have seen you looking up, burning in your loneliness. Do you tell me you've never looked up at my window?" (Miller 21) And thus, he has looked up, which makes him quite unable to defend himself making the situation only more difficult. Procter says at one point, "Abby by I may think of you softly from time to time. But I will cut off my

The Dramatic Techniques Arthur Miller Uses in His Play A View From the Bridge

929 words - 4 pages used to engage the audience's interest. An omen is a sign that relates to a future event. Some omens are signs of good fortune while others are a sign of impending misfortune. When Alfieri says 'watched it run it's bloody course' he is warning the audience but at the same time arousing curiosity and suspense in their minds. The word 'bloody' portrays a tragic outcome; someone is going to die and the audience are curious

Wily Witchcraft

3159 words - 13 pages historical events for its story. The two time periods of history we deal with conclude the first time of the Salem witch trials and second the time of McCarthyism in the 1950s when Miller was writing. Marion Starkey's 1949 book, The Witch Trials in Massachusetts first generated interest in the events that took place in Salem, Massachusetts. Representatives of their community hounded those accused of witchcraft until they admitted their involvement

Conventions of Tragedy in A View From The Bridge By Arthur Miller

1731 words - 7 pages that persuasion or guidance by man could not stop the tragedy and was inferior. 'The phone is glowing in light now. Light is out on Alfieri. Eddie has at the same time appeared beside the phone.' (Page 49) This is very important. Arthur Miller uses the phone box as a device to connote a sense of order and deliver suspense to the audience. It also connotes the fact that it was Eddie's fate - it was a sign showing him that

Arthur Miller's Presentation Of John Proctor's Moral Journey

1967 words - 8 pages Examine Arthur Miller's Presentation Of John Proctor's Moral Journey - The Crucible by Arthur Miller "The Crucible" by Arthur Miller is a play based upon an American settlement during the late 1600's. It is centred around actual events from history to try to portray the way of life in this era. Miller has chosen the confusion of the witch trials of this time, to provide a base for the struggles of his main character, John Proctor. At

Success and Failure in Arthur Miller's Death of A Salesman

1818 words - 7 pages show you and everybody else that Willy Loman did not die in vain. He had a good dream. It's the only dream you can have--to come out number-one man. He fought it out here, and this is where I'm gonna win it for him." (Miller 139) "Happy has never fully come to realize that phony part of his father and fathers dreams. (Gordon 324) Ben Loman, has become extremely successful in life compared to his brother Willy. Ben along with his father

"Ten Politically Incorrect Truths About Human Nature," in the July issue of Psychology Today Alan S. Miller

961 words - 4 pages In his article, "Ten Politically Incorrect Truths About Human Nature," in the July issue of Psychology Today Alan S. Miller lacks evidence for the claims he makes. This article is an interesting read but hardly sound, if we pay attention to the facts. He is missing the key points when he claims that life is all about the interaction of experience, behavior, and environment. Miller forgets to include one's spirit, intuition, and love. Miller

Hysteria's Destruction (Thematic analysis of the Crucible)

2233 words - 9 pages of 1692. It is also important to understand that this tragic story of the past is retold with implications and criticisms of Miller's present time. Faced with the persecutions of the McCarthy era, Miller, through The Crucible, conveys an allegorical warning with a meaning for his time and times to come. Miller's story conveys how the effects of hysteria and paranoia can weaken and even destroy a society. Through his story Miller announces to the

Legacy of Torment

646 words - 3 pages backstabbing and greed. Abigail lies right to his face when she’s asked about what took place in the woods by insisting that “we just danced,” Williams’ however consumed a potion that would kill Elizabeth Procter. Abigail blurted “I would never hurt Betty. I love her dearly. But we never conjured spirits,” (Miller 1262). Abigail keeps her innocence throughout this whole time and accuses others of taking part in witchcraft. Parris defends her reputation

Similar Essays

Arthur Miller Essay

1667 words - 7 pages Miller, was a ladies-wear manufacturer and shopkeeper whose business was ruined in the Great Depression. This obviously had a huge impact on the family's financial situation which in turn had a strong influence on Miller. The family was forced to move to a small frame house in Brooklyn, which is said to have been a model for the Brooklyn home in Death of a Salesman. Throughout his childhood Arthur's time was spent playing football, baseball, and

Death Of A Salesman By Arthur Miller Commentary (Pages 11 14)

1101 words - 4 pages fixtures are seen."(pg 11) These stage directions add to the reader's knowledge that the house just has the essentials a house would need. Miller sets a symbol of competition on the shelf in one of the rooms, a silver trophy (foreshadowing the future competition of Willy). Miller makes the scene mysterious and 'dreamy', by adding orange 'angry' lighting, and a simple tune of a flute, this foreshadows Willy's personality because at this point in time

Creating Tension In Act 2 Of The Crucible By Arthur Miller

725 words - 3 pages Creating Tension in Act 2 of The Crucible by Arthur Miller Arthur Miller's play The Crucible is set in Salem in 1692. At that time there was a lot of tension, as many people were being accused of witchcraft and being against God. In the play Miller shows how the accusations affected everyone in Salem. Miller creates a sense of tension by setting the scene in a "low, dark room." This room is quiet and gloomy as very little light is

Miller Beer Ads Essay

1795 words - 7 pages all other light beers in 1975, and today it's still brewed with the finest malted barley and choicest hops. A three time Gold Medal winner for Best American Light Lager at the World Beer Cup awards, Miller Lite has only 96 calories and 3.2 carbs per 12-ounce serving.” Jean Kilbourne, a media lecturer/scholar wrote, "Alcohol advertising does create a climate in which dangerous attitudes toward alcohol are presented as normal, appropriate, and