It Worx Software House Marketing Plan

3148 words - 13 pages

Marketing PlanTABLE OF CONTENTS1.0 Executive Summary ………….…………………………… 32.0 Environmental Analysis ………….…………………………… 42.1 The Marketing Environment ……….…………………………… 42.2 Target Markets …………..…………………………… 72.3 Current Marketing Objectives…………………………………… 83.0 SWOT Analysis………...……….……………………………… 83.1 Strengths ……………..………………………… 83.2 Weaknesses …….……………………………………… 93.3 Opportunities …….……………………………………… 93.4 Threats …….……………………………………… 103.5 Matching S to O,W to T ….……………………………………… 104.0 Marketing Objectives ……………..…………………………… 105.0 Marketing Strategy ………………….………………………… 115.1 Target Markets …………………………………… 115.2 Marketing Mix ……………………………………………… 116.0 Marketing Implementation …….…………………………… 126.1 Marketing Organization ……………….…………………………… 126.2 Marketing Activities ……………..………………………… 127.0 Evaluation and Control …………….………………… 127.1 Performance Standards...

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