Jameson's Theory Of Postmodernism Essay

3422 words - 14 pages

The Modernist era brought with it industrial, social, cultural and psychological shifts in ideologies, practice and systems. Traditional art forms were to be reworked in an upsurge of innovation which moved forward at great speed. As art and the innovation of art progressed into the 21st century cultural criticism dominated. Postmodernist thought radicalized the traditional and modernist concepts of art criticism. Art forms, social, economic and political structures were to be re-examined through many cultural critics. Frederic Jameson’s theory of Postmodernism, which he analysed through historical and cultural contexts, was revolutionary. Jameson explored Postmodernism as a result of and progression of capitalism. However as capitalism dynamically progresses into the 21st century it is possible to assume that Jameson’s theories of Postmodernism acting as a core part of a social construct of capitalism may have become stagnant without revision; it is also possible to assume that his theory could be applied to a Modernist viewpoint rather than the 21st century. In order to explore this issue, this essay will analyse the evolution of artistic interpretations of the classical sculpture The Winged Victory of Samothrace (190 BC) through different movements and centuries. For the purposes of this essay the sculpture will be referred to as The Winged Victory from here on. Firstly this essay will analyse The Winged Victory in its original context. It will then analyse Boccioni’s reactionary sculpture Uniques Forms of Continuity in Space, which will be referred to as Unique Forms from here on. This essay will also analyse Rolls-Royce’s The Spirit of Ecstasy hood ornament, exploring it a possible imitation of The Winged Victory. Lastly this essay will attempt to analyse the Nike logo as a Postmodern work of art in relation to its 21st century cultural context and its similarities to The Winged Victory.
The Winged Victory depicts an historic cultural narrative, an ancient emblem that has since re-occurred in art throughout the centuries and evolved from an ancient artwork to popular 20th and 21st century cultural emblems. The history of this sculpture (its ideological status and its reason for existing) could be viewed now as not only forgotten but re-invented and re-issued with new ideological labels attached for each time its form is re-created. The original sculpture is thought to have been erected in honour of the battle of Myonnisos or the Rhodian victory at Side in 190 BC (Louvre 2011); perhaps as a verification and reminder of society’s achievements. It was also an honorary salute to the Divinities that were believed to rule; the figure itself representing the Goddess of Victory. The socio-political conditions of this era present reasons for such extravagant ex-votos; life depended, in a more immediate sense, on the stability of a country and its rulers. Therefore victory in battle over another could be deemed as immediately life affirming for the...

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