This website uses cookies to ensure you have the best experience. Learn more

Jb Hifi Marketing Analysis

5036 words - 21 pages

MKTG2100 Group Situation Analysis |
| |

Executive Summary
The primary goal of this report is to provide an analysis of the company JB Hi-Fi. In particular the report highlights the industry trends of the consumer electronics retail market as well as focusing on how JB Hi-Fi’s segmentation, targeting and positioning strategies. Consumer behaviour is also analysed using the buyer decision process as well as other factors such as culture being identified as important to JB Hi-Fi’s strategical approach.

The core of the report contains detailed analysis of the marketing mix, competitive situation analysis and use of the PESTLE. These examined how the company creates value in its current environment as well as the impact of external influences.

Lastly the report identified JB Hi-Fi’s recent expansion into the whitegoods markets with as a potential opportunity for the company to grow and expand into other industries, thereby repositioning the brand in the minds of consumers.

Table of Contents
Executive Summary 2
Introduction 5
Industry Trends 6
Target Markets 6
Consumer Behaviour Issues 7
Marketing Mix 9
Product 9
Price 9
Place 9
Promotion 9
Process 9
People 10
Physical Evidence 10
Competitive Situation 11
Factors Indicative of Intentions and behaviours 11
Comparison between Marketing mix and STP Model 12
Macro Environment 13
Demographic 13
Aging Population 13
Households 13
Economic 13
Recession 13
Australian Dollar 13
Natural 14
Political 14
Free Trade Agreements 14
Technological 14
Online Shopping 14
Advancing Electronics 14
Consumers Have Limited Time 15
Healthy Lifestyle 15
SWOT Analysis 16
Strengths 16
Weaknesses 16
Opportunities 17
Threats 17
Opportunity Identification 18
Conclusion 20
Reference List 21

JB Hi-Fi is an Australian retailer of computers, electronics and home entertainment systems. With its headquarters located in Melbourne, the company opened their first store in 1975 and have expanded over the years to nearly 200 stores across Australia and New Zealand.
The JB Hi-Fi slogan is ‘JB, You’ve done it again’ which was often included in TV advertisements along with images of breaking glass. This was to suggest that JB Hi-Fi was in the business of ‘smashing’ prices (providing great pricing)
Recently JB Hi-Fi has entered the whitegoods retailing sector by re-branding selected stores to ‘JB Hi-Fi: Home”.
Industry Trends
JB Hi-Fi and its home entertainment segment competes in the consumer electronics retail industry with product offerings including televisions, speakers, disc players & recorders (JB Hi-Fi, 2015). This particular industry has experienced significant growth over the past decade, a result of technological developments such as the flat screen, high definition and 3D technology. These developments saw up to 99% of Australian households owning a television in 2012 (ACMA, 2012). However,...

Find Another Essay On Jb Hifi Marketing Analysis

Bank management system in bangladesh Essay

1400 words - 6 pages . Financial profit is considered to be the importance reveal to the dimensions of performance of banks, both state-owned and privately-owned.In the view to psychoanalysis the profitability behavior the banks comprise in the NCB (Nationalized Commercial Banks) group are Sonali Bank (SB),Janata Bank (JB) and Agrani Bank (AB) and in the PCB (Private Commercial Banks) group are Arab Bangladesh Bank Ltd. (ABBL), United Commercial Bank Ltd (UCBL), International

The marketing implication of the online banking in Malaysia

3386 words - 14 pages strategyBy measuring level of consumer awareness, product trial, repeat purchase, market share, sales volume, and the market gives some indication of the productivity of the elements of the marketing plan. The information regarding that tracking of accesses to companies materials over the internet can be compared with any tangible result obtained through other channel such as inquiries, contacts with distributors, end sales. This analysis will be

TESLA corporate strategy analysis - International Business - Assignment

3912 words - 16 pages Director · Antonio J. Gracias Director · Steve Jurveston Director · Harald Kroeger Director · Kimbel Musk Director · Organization · ELON MUSK CEO · JB STRAUBEL Chief Technical Officer · DEEBAK AHUJA Chief Financial Officer · FRANZ VON HOLZAUSEN Chief Designer · JAY VIJAYAN Chief Information Officer · JEROME GUILLEN Vice President, World Wide Sales and Services · GILBERT PASSIN Vice President, Manufacturing · DIARMUID O’ CONNEL

Biological Impacts of the Chemical Deet

2404 words - 10 pages insect repellant. After military usage Deet was registered for civilian use in 1957, and became very popular for recreational use as an insect repellant. Numerous insect companies began marketing Deet as an effective insect repellant. Most people that use Deet products during outdoor activities where there were abundant mosquito populations. With the recent concern over Lyme disease, a neurological disease that is spread through the vector organism

E Coli and Salmonella in Swine Finishing Barns

2973 words - 12 pages A total of 50 commercial swine finishing barns were recruited and sampled from 5 states during June – October 2011. A total of 30 fresh fecal samples were collected from the floor of each barn, 5 samples from 6 different pens, when the animals were at the end of the finishing phase and within 30 days of marketing. At the time of collection, barn managers were given a survey to capture data relating to antimicrobial use practices for the sampled

IT matters!

4208 words - 17 pages 2004, , p. 1.14. Mata, FJ, Fuerst, WL and Barney, JB (n.d.), Information technology and sustained competitive advantage: A resource-based analysis, viewed on 27 July 2004, , p. 1.15. Most valuable of assets (2003), viewed on 23 July 2004 , p. 1.16. Nicklaw, D 2002, IT managerial skills translate into sustainable competitive advantage, viewed on 23 July 2004, , p. 1.17. Poesposoetjipto, SL 1996, People and its performance, viewed on 23 July 2004, , p


4875 words - 20 pages . cordiqgty, b. a!lh care became acces jb!e to an overwhelming majority of U.S. dtlzt:n1i, regard- les. o where they llved or their -ability to pay. Federal intervention had changed the con~ept of health c-,u:e services· frcQnt privil ge to entitlem nt. This case was prepared by Professor Roger A. Kerin, of the Edwin L. Cox School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages 348.8 K Relative Error 3.4 7.7 0.6 0.1 1.2 Table 1 Summary of results. A = Naphtalene, B = Durene Figure 1 Phase diagram of (Naphtalene/Durene) system via thermal analysis Figure 2 Phase diagram of (Naphtalene/Durene) system via visual analysis Figure 3Experimental data vs fitted data for runs (1 to 6) Figure 4 Experimental data vs fitted data for

Revolutionary Work of Art

1890 words - 8 pages criticism, there would be more opportunities for screen actors to increase their products to the masses. In final analysis, Benjamin argues that the loss of aura through technological reproducibility and capitalism is a positive thing as time progresses. The loss of authenticity might be a way of making people free and create new access for art to expand its knowledge. Cinema, which could be a radical new art form, can provide the masses with an

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages New Zealand Curriculum Framework and associated curriculum documents for the seven curriculum areas. These dictated what must be taught in schools. This allowed the central government to have full control of what was taught in each and every classroom. McCulloch (1992) states that “during the 1980’s the curriculum became the focus of explicit and often fierce contestation at a national level, political analysis of ‘ what counts as knowledge

Similar Essays

Jones Blair Essay

1331 words - 5 pages The result of the market research data given analysis from the case documentation are summarized in Exhibits 1 and 2. The professional painter market segment accounts for 50% of sales of architectural coatings is an important segment for JB. The do-it-yourself segment is growing and presently accounts for half of Jones-Blair?s sales. Large Accounts (annual purchase > $50,000) account for 56% of JB?s sales. 10% of these are Non-DFW area and

Gaming Store In Brisbane, Australia Essay

3274 words - 14 pages qualities of the brand i.e. gaming store in Brisbane. Proper market analysis helps in defining the personality of a brand. Marketing is one of the most effective ways leading to success of a company. Without any proper marketing technique, a strong reputation in the Brisbane market can’t be built. we are planning to give discount to international students who can produce there id cards on purchase. Effective business plan can help to achieve the

Post Harvest Losses And Welfare Of Tomato Farmers In Ogbomosho, Osun State, Nigeria

1677 words - 7 pages . Phys. Sci. Acta SATECH 3(2):14-18. Basappa G, Deshmanya JB, Patil BL (2007). Post- Harvest Losses of Maize Crop in Karnataka - An Economic Analysis. Karnataka. J. Agric. Sci. 20(1):69-71. FAO (2005). The State of Food and Agriculture. Food and Agriculture Organization of the United Nations, Rome, 2005. FAO agriculture series. FAO (2010). Global hunger declining but still unacceptably high: International Hunger Targets Difficult to Reach

A Sample Marketing Plan Essay

8718 words - 35 pages Develop a comprehensive marketing plan for an organisation that you are familiar with, covering;· current marketing situation· opportunity and issue analysis· objectives· marketing strategy· action programs· projected profit and loss statement· controlsA marketing plan is presented with the goal of stimulating demand for the brand Australasian Share Fund Manager (ASFM), by positioning the brand as