Jeffery Peterson Bezos Founder And C.E.O. Of Amazon.Com

1333 words - 5 pages

INTRODUCTIONEARLY LIFEJeffrey P. Bezos was born in Albuquerque, New Mexico. He showed intense and varied scientific interests at an early age. He rigged an electric alarm to keep his younger siblings out of his room and converted his parents' garage into a laboratory for his science projects. The family moved to Miami, Florida, where Jeffrey attended Miami Palmetto University high school. There he fell in love with computers and was valedictorian of his class. He entered Princeton University planning to study physics, but soon returned to his love of computers, and graduated with a degree in computer science and electrical engineering.EARLY CAREERAfter graduation, Jeff Bezos found employment on Wall Street, where computer science was increasingly in demand to study market trends. He went to work at Fitel, a start-up company that was building a network to conduct international trade. He stayed in the finance realm with Bankers Trust, rising to Vice Presidency. At the age of 26, he became the youngest-ever vice-president of the Bankers Trust Company.In December 1990, he moved to DE Shaw & Co, a high-end company specializing in arcane financial transactions, where he specialized in spotting new business opportunities and became the youngest-ever senior vice-president at the age of 28.He observed that Internet usage was increasing by 2300 percent a year. He saw an opportunity for a new sphere of commerce, and immediately began considering the possibilities.RISE OF AMAZON.COMBezos reviewed the top 20 mail order businesses, and asked himself which could be conducted more efficiently over the Internet than by traditional means. Books were the commodity for which no comprehensive mail order catalogue existed, because any such catalogue would be too big to mailHe flew to Los Angeles the very next day to attend the American Booksellers' Convention and learn everything he could about the book business. He found that the major book wholesalers had already compiled electronic lists of their inventory. All that was needed was a single location on the Internet, where the book-buying public could search the available stock and place orders directly. His employers weren't prepared to proceed with such a venture, and Bezos knew the only way to seize the opportunity was to go into business for himself. It would mean sacrificing a secure position in New York, but he and his wife, Mackenzie, decided to make the leap.Jeff and Mackenzie flew to Texas, where they would have ready access to the book wholesaler Ingram, and to the pool of computer talent Jeff would need for his enterprise. The company would be called Amazon for the seemingly endless South American river with its numberless branches.They set up shop in a two-bedroom house, with extension cords running to the garage. When the test site was up and running, Jeff asked 300 friends and acquaintances to test it. The code worked seamlessly across different computer platforms. On July 16, 1995, Bezos opened his...

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