Jet Blue Case Analysis

3537 words - 14 pages

JetBlue Airways Final Case Analysis

Ali Fawaz
Course: 04-75-498 Section 30
Professor: Tony Mao
Submitted on: August 24/2012

Table of Contents

Page

I. Problem Identification

Company Profile……………………………………………………………………………………………………

2

Primary Issue………………………………………………………………………………………………………..

2

Secondary Issues.………………………………………………………………………………………………….

2

II. Internal Analysis

Value Chain…………………………………………………………………………………………………………..

2

VRINE Model…………………………………………………………………………………………………………

2

Summary………………………………………………………………………………………………………………

3

III. External Analysis

PESTEL Model……………………………………………………………………………………………………….

3

Porters 5……………………………………………………………………………………………………………….

4

Industry...

Find Another Essay On jet blue case analysis

Group Case Study

1455 words - 6 pages weakness Jet Blue suffers from is its rapid expansion. This did not initially appear to be a weakness however, even before the ice storm in February of 2007, strains in their operating system began to show. This storm made it quite clear that the communication and reservation system were seriously flawed. The inability for at-home personnel, stranded flight attendants and pilots to communicate with management and to reschedule flights led to an epic

Group Case Study: Jetblue Airlines

2499 words - 10 pages ) JetBlue Airways Case Analysis. Accessed on 04/21/2014 from http://www.jamespeterson3.net/jetblue-airways-case-analysis.html Rigby, R. (2013, April 16). Low-cost versus legacy airlines. Financial Times. Retrieved April 29, 2014, from http://www.ft.com/cms/s/0/ecfb233e-a1cb-11e2-8971- 00144feabdc0.html#axzz30L1kkhUX Rocketmiles (2014). True Blue Rocketmiles. Retrieved on April 22, 2014 from https://www.rocketmiles.com/jetblue?utm_source=jetblue

Case Study Analysis of Harley Davidson Inc

2427 words - 10 pages Case Study Analysis: Southwest AirlinesHistorySouthwest Airlines, Originally Southwest Co. was conceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Although Southwest Airlines has had a small number of different executive officers, and presidents, none seem to have the universal impact and lasting

Group Case Study

1794 words - 7 pages Relations). Works Cited ACN Staff (2009). Jet Blue is Blue Ribbon Service when Traveling. American Consumer News. Retrieved on April 22, 2014 from http://www.americanconsumernews.com/2009/03/jet-u blue-is-blue-ribbon-service-when-traveling.html Airliners. (2005, March 10). A Complete List Of The Benefits Of Legacy Carriers. Retrieved April 30, 2014, from http://www.airliners.net/aviationforums/general_aviation/read.main/1997004/ Bailey, Jeff

Diversity in Organisations

2062 words - 9 pages This essay focuses on Easy Jet, which is a British airline based at London Luton Airport. Analysis of the competitive environment in which it operates has been analyzed using Porter’s Five Force (Pereira, 2013). It indicates that the rivalry is fierce as market growth is minimal. Subsequent analysis of growth strategies that Easy Jet has adopted, is by using Ansoff’s Matrix, this has been undertaken to analyze how it competes within the industry

Computational Flow and Shock Analysis of De Laval Nozzle

1368 words - 5 pages itself through an expansion wave outside the nozzle. Shock Analysis: (Calculation to verify above graph) Dt =20mm De=28mm Ae/At=1.96 For this area ratio we found two solutions (isentropic flow) From the gas dynamics chart for the above area ratio  For Fully isentropic subsonic flow Po/Pe=1.072 For fully isentropic supersonic flow Po/Pe=10.3 Case 1: if Pb back pressure is 0.96 bar then Po/Pe=1.04bar Mach no=0.24220 & Ae/A*=2.474 Ae/At

Swiffer Wet Jet

1241 words - 5 pages dum da de da duh dum" with a smile on their face. When the commercial is coming to an end Morty ends it by saying "This is called the Swiffer dance." It then fades to the ending screen; there is a bright purple screen with the Swiffer Wet Jet logo that is white, blue, and green, which draws your attention to it because it stands out. In the bottom end corner it has says "#SwifferEffect," then the commercial comes to an end.AnalysisThis

The Physics of the Arc

1337 words - 5 pages highlighted by the Study Group 212 ("Physics of Welding") devoted to this matter in the IIW (International Institute of Welding). On the other hand, books and handouts about arc welding are written aiming to transfer new practices and theoretical knowledge to users. And they have to cite definition and characteristics of some fundamentals, such as plasma jet and arc blow formation. For instance, in the case of arc blow, classical pieces of

Design and Flow Analysis of Electromagnetic Plasma Arc Propulsion System

1583 words - 7 pages contour of the electromagnetic plasma arc propulsion system as shown in figure.This system analysis done by fluent software. Here the red colour indicate high velocity value and blue colour indicate low pressure value. We can identified from figure the velocity value is more in exit nozzle when compared to the inlet section. Because principle of aircraft propulsion, the inlet section (or) diffuser have more pressure and exit section (or) nozzle have

Southwest Airlines’ Grand Strategies Recommendations

621 words - 3 pages . The advantages that Southwest’s competitors such as American Airlines and US Airways have are their inflight meal, seating charts, and high advance technology that they have for their customers. In this case, Southwest Airline should invest in one more jet that provides higher quality and luxurious quality experience for those customers such as business travelers who are willing to pay extra for it. In that jet they would offer inflight meal

Delta Air Lines Airport & Airspace Capacity Case Study

1629 words - 7 pages and partnerships. Works Cited Hartsfield –Jackson Atlanta International Airport (n.d.). ATL Fact Sheet. Retrieved from http://www.atlanta-airport.com/Airport/ATL/ATL_Factsheet.aspx Hartsfield –Jackson Atlanta International Airport (n.d.). Case Study. Airport Master Plan – Demand/Capacity Analysis and Facility Requirements Summary. Retrieved from http://www.atlanta-airport.com/Airport/MasterPlan/ATL-FacReqts-DRAFT-Summary-101113.pdf

Similar Essays

Strategic Analysis Of Jet Blue Airlines: Executive Summary, Financial, Internal And External Industries, Competitors, Substitutes, And Stategies

7722 words - 31 pages Strategic Analysis of Jet Blue AirlinesExecutive SummaryJetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome

Jet Blue Airways Essay

6182 words - 25 pages an upstart airline that operates in what remains one of the toughest industries imaginable and faces significant challenges. In addition to specific company information, Team A Consulting will discuss economic challenges facing Jet Blue, and how these challenges can be overcome. Team A will illustrate Economic indicators used for forecasting purposes as well as devise a list of recommendations.Executive SummaryLocationJetBlue's General offices

Jet Blue Strategic Management Essay

1925 words - 8 pages economic crisis. 3.1 Fuel By far the greatest impact to the airline industry is the rising cost of fuel. Fuel has overtaken labour as the biggest operating expense in the airline industry (Access Intelligence, 2008). The impact of the rise in jet fuel costs as a component of JetBlue’s operating expenses can be evidenced in the slump in performance and financial loss in 2005 when jet fuel increased to $109 a barrel from $48.82 in January that

Jet Blue ; Preparing For Financing

2884 words - 12 pages PAU/LBS/2011/10/024FINANCE - 2 EXAMANALYSIS OF JET BLUE CASE: PREPARING FOR FINANCINGSYNOPSIS OF THE CASEJetBlue Airways Corporation was formed in August 1998 as a low-fare, low-cost but high service passenger airline serving select United States market. JetBlue's operations strategy was designed to achieve a low cost, whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and