Jetblue Essay

1912 words - 8 pages

! ! Table of Contents
Critical Success Factors………………………………………………………………………. 3
Cost examples of the airline………………………………………………………………….. 4
Cost Structure………………………………………………………………………………… 5
Pricing…………………………………………………………………………………………5
JetBlue in the context of bottlenecks………………………………………………………….6
JetBlue's value chain activities……………………………………………………………….7
Competitive Overview……………………………………………………………………….8
Balanced Scorecard…………………………………………………………………………..10
References……………………………………………………………………………………11
! ! ! ! ! ! ! ! !
1

! ! Critical Success Factors
To be successful, an airline must be effective in four general areas: attracting customers;
managing its fleet; managing its people, and managing its finances.
JetBlue is known for its superior customer service in delivering the JetBlue Experience to its
customers through a strong network and award-winning product. Their aircraft are equipped with
DirectTV/Wi-Fi/XM Radio service They look to attract new customers to their brand and give
the current customers reasons to come back. A core element to their success in attracting new and
retaining current customers is to offer competitive fares and quality air travel. JetBlue manages
its fleet with fast turnaround times, using the smaller aircraft for...

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