Jet Blue Airways Corp. Essay

2939 words - 12 pages

Industry Information:When talking about the airline industry as a whole, the market size is indescribable. The reason for this is airlines are needed everywhere. Some airlines are not just in the business of transportation of people but also the transportation of cargo or freights. Age, race, sex, etc... are not important to most airlines due to the fact that airlines want to service as many individuals as possible in the need of transportation. Airlines market size depends on where there airlines fly to. Do they fly domestically or internationally? Where are their ports located? Do they just transport people or do they also transport cargo? So to define the market size of the airline industry as a whole is not as easily answered as you would assume. There are many variables and it would be easier to define the market size of an airline as individual rather than an industry.The airline industry is highly competitive. Even a minor change in fuel costs, average fares, and passenger demand can curve airline profits dramatically. The general state of the economy, international events, industry capacity and pricing actions taken by other airlines has historically influenced passenger demand and fare levels. The major competitive factors used by the airline industry are fare pricing, customer service, routes served, flight schedules, types of aircrafts, safety record and reputation, code sharing relationships, in flight entertainment systems and frequent flyer programs (www.jetblue.com).JetBlue's major competitors are Southwest Airlines Co., United Air Lines Inc., and American Airlines Inc. (http://finance.yahoo.com). Southwest airlines will fly any plane as long as it is a Boeing 737, and they also let passengers sit anywhere they like as long as they get there first. Southwest has expanded its low cost, no-frills, no-reserved seat approach to air travel throughout the U.S. to serve more than sixty cities in some thirty states. To cut back on office costs, Southwest offers ticket less travel and has its own reservation system. Southwest has enjoyed thirty three years of profitability even with the industry's ups and downs (http://finance.yahoo.com). Southwest's product mix is to serving the U.S. in air travel with low costs, and customer service excellence.United Air Lines Inc. provides air transportation services primarily in North America , the Pacific, the Atlantic, and Latin America. It offers transportation of passengers and cargo. Therefore United Airlines Inc. product mix is not only the service of airline travel but also the transportation of cargo.American Airlines Inc. operates as a scheduled passenger airline. The company operates scheduled air freight carriers, as well as provides freight and mail services to shippers. The company provides connecting service primarily in the United States, Canada, Mexico, and the Caribbean. American Airlines Inc. product mix is airline travel for passenger, mail services and a freight handler...

Find Another Essay On JetBlue Airways Corp.

badm 449 syllabus Essay

6723 words - 27 pages Restaurants (7) Harvard 9-794-078 Restaurant Nucor at a Crossroads (8) Harvard 9-793-039 Steel Practicum Cases: Montague Corporation (09) Harvard 9-808-087 Bicycle JetBlue Airways: Managing Growth (10) Harvard 9-609-046 Airline Glass Egg Digital Media (11) Harvard 9-508-066 Video Game Netflix (12) Harvard 9-607-138 Home Video HTC Corp. in 2012 (13) Harvard 9-712-423 Mobile

rockstar.pdf Essay

7553 words - 30 pages allow consumers to create their own music from their cell phone and upload it onto a microsite where others can listen, vote and comment on their song. This provides a new type of relationship between the consumer and the brand that puts control in the user's hands and on the user's terms. 26 Partnerships JetBlue Rockstar already has a standing relationship with JetBlue airways. Rockstar and JetBlue will have a contest titled "Travel Like a

Satelite industry and international trade

3788 words - 15 pages involved greater subscriber gains in the fourth quarter than achieved by satellite TV service leader DirecTV. XM's fourth quarter additions measured 430,000, versus 405,000 net new subscribers for DirecTV (see chart). XM's announcement of deals to showcase its radio service on flights of JetBlue Airways and AirTran Airways also was a satellite radio industry first.New DirectionsTop commercial satellite companies, associations and organizations will

United Airlines

3291 words - 13 pages Executive SummaryUnited Airlines declared bankruptcy in December 2002 and has been struggling since late 2000 with costs exceeding revenue. The company has undergone massive changes, and significant improvements in performance and cost containment but business remains difficult. Low cost airlines like JetBlue and Southwest have been gaining market share with their lower cost point-to-point networks leaving the hub-and-spoke providers at a

When the Bubble Burst

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Similar Essays

Jet Blue Airways Key Indicators Essay

1252 words - 5 pages , 2005).Travel DemandJetBlue Airways corp. is expanding in Boston's Logan International Airport. The increased demand for low-fare travel to New York, Washington and the West Coast has prompted the need for a food court near the JetBlue gates. The plan is set to create a $3.5 million food court in Logan's Terminal C (Howe, 2006). By November 2008, when Delta vacates Terminal C, JetBlue and Massport have contracted for JetBlue to take over those 11

Jetblue Essay

1912 words - 8 pages ago. "With the proposed merger of American parent AMR Corp and US Airways Group set to close in the third quarter, the four biggest U.S. air carriers, including Southwest Airlines , will control about 80 percent of domestic travel ("Can JetBlue Continue to Stand Out? | Fox Business", 2013, para. 12). This was published in March 2013 and the merger 7 did not occur until the third quarter of 2013. However, JetBlue now faces this huge rival which

Jet Blue Airways Essay

6182 words - 25 pages =2822www.bts.govwww.forecasts.org/unemploy.htmwww.hoovers.com/jetblue-airways-corporation/--ID__99674--/free-co-factsheet.xhtmlwww.jetblue.comwww.wikpedia.orgwww.thea ccsi.org/first-quarter.htm#airwww.theusci.org/scores_commentariesYahoo Finance. (2006). JetBlue Airways Corp. (JBLU). Retrieved February 7, 2006, from http://finance.yahoo.com/q?s=JBLU

Major And Regional Airlines Essay

2244 words - 9 pages Express or Continental Connection, and states which regional airline is operating Express or Connection flights.Many small regional airlines have grown substantially, usually through the use of virtual mergers by use of the regional airline holding company. Among the more significant of these airline holding companies are Pinnacle Airlines Corp, Republic Airways Holdings, SkyWest, Inc., and Trans States Holdings. While the majors are shrinking