This website uses cookies to ensure you have the best experience. Learn more

Jollibee Foods Corporation Strategic Management C Ase Proper And Case Analysis

6974 words - 28 pages

Jollibee Foods Corporation: Case BackgroundI have always believed that I can make my business a big business.-- Tony TancaktiongIn May 1975, Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation.Though both were Chemical Engineering graduates, the two had a bulk of their lives being thought by their parents, also entrepreneurs, the basics of being a business person.Ice Cream is a fad in the Philippines during the time. However, to be a $650 million business as Jollibee is right now, ice cream is just not the thing that can carry you into the ladder of success.As time develops and competitors keep on coming, Tony Tan had to think like the 'big guns', his empire's development was a series of new Product development, Advertising, Acquisition and Expansion campaigns.Today, the Jollibee Foods Corporation is a brand tagged to the Philippines, much like Roman Catholic is to Pope Benedict XVI. And it does not stop there. Tony admitted that having dominated the local market, it is time for the little bee to step out of its hive. His long-term dream of being world renown is about to be reality...not quite. Tony admits that they are far from his dream, and it would take his third generation for this to happen. Still with his optimism, that has brought his to where he is today, Tony and Jollibee are not slowing down.An excerpt from the company website show just how dedicated the company is in further strengthening its hold of the food industry and the fulfillment of Tony and his family's dreams.Jollibee remains firm in its resolve to maintain its dominance in the fastfood industry. It will continue to push forward with its strategic programs and aggressively pursue further network expansion to ensure superior market coverage nationwide. Most importantly, it will continually apply itself to the paramount task of consistently delivering superior tasting products at the most affordable prices and services of the highest standards in a bright and clean store environment (www.jollibee.com.ph).Tony TancaktiongTony was born to a Chinese immigrant to the Philippines. His father was his mentor in everything food. His father was a cook in a Buddhist temple and also a chef in outside restaurants. Maybe that was the reason why I (Tony) have such a firm grasp of my taste buds. He finished Bachelor of Science in Chemical Engineering in a reputable school, as he always had a dream of going outside the country as a professional.Based from the Discovery channel feature on the rise of Jollibee, it is evident that the success cannot solely be attributed to Tony. Even then, his characteristics have pioneered the empire that he has today. Besides, it is a family business centered on uncle Tony.Since the start of his own business career, he has been...

Find Another Essay On Jollibee Foods Corporation Strategic Management CAse proper and case analysis

Netflix Inc.: Strategic Profile and Case Analysis

1969 words - 8 pages Name: Nugra Irianta & Suleyman Annamammedov BUSI 4317 – Business Policy and Strategy Date: 5/2/2014 Case Study #: 3 I. Introduction: Strategic Profile and Case Analysis Purpose Netflix, Inc. is an American provider of on-demand Internet streaming founded by Reed hasting and Marc Randolph in 1997. Behind this multi billions dollar company, there is unique story of how, Hasting, one of Netflix founder came up with the Idea of Netflix. The idea

Tyler Pet Foods - Case Analysis

1016 words - 4 pages shelves to help create awareness and demand. Television is certainly a strong way to advertise, but maybe TPF should reconsider buying space during "The Late Show with David Letterman." Families tend to watch television together during prime time hours, perhaps this would be a better time to show the ads.Final Analysis Tyler Pet Foods should market Show Circuit to supermarkets; after all, Frosty Paws has already done some groundwork. TPF has

Strategic management Case: Bitter Competition

539 words - 2 pages was acquired by Monsanto Corporation for $2.8 billion which is a large amount so with the eye on the loss of the patents, I think it's logical that they going to defend their position with a price war.Conclusion: NutraSweet will probably do a price war because all the competitive advantages. With normal competition, NutraSweet will lose to much market share.Bibliography: - Harvard online, buy case bitter company- Strategic Management: Concepts, Second Edition (2008), by Mason A. Carpenter and Wm.Gerard Sanders, Pearson Prentice Hall. ISBN-10: 0132341409; ISBN-13: 9780132341400

Strategic Management - Virgin Case Study

1148 words - 5 pages Branson, as "his persona is so closely associated in the eyes of the public and investors with Virgin and its ethos…If Branson goes, would the company lose the impetus for innovation and the 'can-do' culture that has for so long been its hallmark?... [would it] create a crisis of confidence so severe as to endanger the very survival of Virgin?" (Case, p.699, 701)ReferencesDess. (2007). Strategic Management: Creating competitive advantages

Strategic management case for Maytag

1576 words - 6 pages known as a high quality product. They received several awards such as and EFFIE in 98 and in 1999 they were awarded Outstanding Corp. Innovator.·Maytag put significant funds into R&D but they were slow to introduce new improvements due to their systematic approach. Due to this Maytag developed closer relationships with key suppliers and created strategic alliances with them.·Maytag has products to cover all markets. The company

Strategic Management Case Analyse 1

617 words - 3 pages HIENS00174044HUYNHNGHIACourse: MASTER OF PROFESSIONAL ACCOUNTING/MBA (ADVANCED)School: AUSTRALIAN CATHOLIC UNIVERSITY (MELBOURNE CAMPUS)Unit code: MGMT605Unit title: ORGANISATIONAL DYNAMICS AND BEHAVIOURDue date: 11th Sep 2014Date submitted: 11th Sep 2014Lecturer-in-Charge: Dr. Sugumar MariappanadarTutorial Group/Tutor: Dr. Sugumar MariappanadarAssignment Title and/or number: PROGRESSIVE CASE REPORT 1DECLARATION OF ORIGINALITYBy submitting this assignment for

Softbank Corporation Case Study - International Business Management

2070 words - 8 pages concern the corporation directly, stocks have much indirect influence on company's business. Fluctuations and low price will reject potential investors, and turn down needed capital. The issue affecting stock price in this case are the recurring investments and accumulated debt. These need to be sorted out, and by proper following of the previous points (2 and 3), the positive outcome will be attained.6. Be cautious when expanding into new

Strategic Management Case Analysis Strategic Planning at the New York Botanical Garden

2158 words - 9 pages Strategic Planning at the New York Botanical GardenThis analysis deals with strategic planning at the New York Botanical Garden. The Garden, which first opened to the public in 1895 had pursued its tripartite mission - science, education and horticulture - for over 100 years and operated on the basis of a partnership between the public and private sectors. In 1989 Gregory Long took over as president of the Garden. Long felt that there was a

Analysis of Dayton Hudson Corporation Case

827 words - 3 pages In the case of Dayton Hudson Corporation, the company fell into a situation of a hostile takeover attempted by the Dart Group in 1987. At that time, Kenneth Macke was the CEO of the Dayton Hudson Corporation and sternly disagreed with letting the company fall into the hands of the Haft's. Macke's decision on what could be done to terminate the takeover turned the circumstances over to the hands of the state of Minnesota where Dayton Hudson's

Analysis of Case Morelli Electric Motor Corporation

1139 words - 5 pages Morelli Electric Motor Corporation has been manufacturing electric motors for commercial use for at least 25 years.  The company produces three models which are standard, deluxe, and heavy-duty  The company uses a job-order cost accounting system with manufacturing overhead applied on the basis of DLH.  The company's pricing formula has been set to each product's target price at 110% of its full product costs

Apple Corporation - strategic analysis

9356 words - 37 pages generation of personal computers. Software innovation and hardware tend to go hand and hand in the industry, particularly in Apple's case. The personal computer and software industry has experienced rapid globalization. Most American companies engage in an effort to sell their products overseas as well as develop their own niche in overseas markets.The industry growth rate has slowed down considerably over the past decade. As previously mentioned

Similar Essays

Sony Corporation Case Analysis

2156 words - 9 pages 2001 (Top 3 companies- NTT Docomo, Toyota, and NTT)On June 29, 2000 Sony appointed a new management team consisted of Nobuyuki Edei, Chairman and CEO, Kunitake Ando, President and COO, and Teruhisa Tokunaga, CFO.The CompanyHistory and BackgroundStrengths and WeaknessesCritical Elements of the Product or Service featured in the caseHistory and BackgroundSony was established in 1946 by Masaru Ibuka and Akio Morita as "Tokyo Tsushin Kogyo" which

Kudler Foods Case Analysis

1323 words - 5 pages on the key skills for strategic management Kudler Fine Foods has be able to change the way the company does business. One major skill is environmental assessment and scanning skills. This is a skill that allows the company to take advantage of competitive opportunities; managers need to be aware of external and internal factors that are likely to affect organizations performance. Once an organization has become aware of those factors, the Kudler

Strategic Management: Case Zara Essay

864 words - 3 pages smaller arena to operate in, for example, take only the segment for men.Bibliography: - Strategic Management: Concepts, Second Edition (2008), by Mason A. Carpenter and Wm.Gerard Sanders, Pearson Prentice Hall. ISBN-10: 0132341409; ISBN-13: 9780132341400- Harvard online, buy case Zara

Strategic Management Renault And Matra Case

1465 words - 6 pages Automobile is owned by Hachette- Matra, a large diversified company with business in aerospace, defence, automation, telecom, publishing and automobileAutomobile is not the main activity of the company and so not the only concern. In parallels it is one of the most profitable activity of the firm since 1994Moreover since mid 1995's, it is one of the most profitable automobile manufacturers with net profits amounting to approximately 10% of sales (Mainly