The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially responsible, how far a company should go to achieve this and just how much it should cost.
By definition, corporate social responsibility means that a “corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment.” This definition indicates a clear commitment to the people of society and implies that harm to the people should be immediately acknowledged and corrected. With any problem, this may come at considerable cost to a company. This commitment comes with the understanding that businesses will forgo profits if their actions negatively impact society in order to correct their mistakes or alternatively if positive social action can be taken they are expected to do the same where profits are concerned, within reason.
JPMorgan Chase is an American multinational banking and financial services holding company. With total assets of over $2.4 trillion, it is the largest bank in the United States. Their hedge fund unit is the second largest hedge fund in the United States. JPMorgan Chase & Co, as they are now known, was formed when Chase Manhattan Corporation merged with JP Morgan & Co in 2000. Corporate headquarters are located in Manhattan, New York City, New York in 270 Park Avenue while the retail and commercial bank is headquartered in Chase Tower located in Chicago Loop, Chicago, Illinois. JPMorgan Chase is amongst the big four banks in the U.S. with Bank of America, CitiGroup, and Wells Fargo. According to Bloomberg, in of October 2011 they surpassed Bank of America as the largest bank by assets. JPMorgan Chase & Co is considered to be a universal bank.
When a stakeholder visits JPMorgan’s website market or nonmarket, they will find a section dedicated to corporate social responsibility. Most companies provide easy access to this information along with an annual report on their initiatives that year and how they plan to maintain and even further their social responsibility in the next years. In the CSR section companies typically provide us with a short opening statement about their mission in social responsibility at JPMorgan it is the following “At JPMorgan Chase & Co., corporate...