Juice In The Czech Republic Market Research

2252 words - 9 pages

1. ProblemformuleringRynkeby A/S er Danmarks største juice producent og som led i en aggressiv markedsføringskampagne ønsker Rynkeby nu at øge deres eksport således at der ikke længere kun er tale om nærmarkederne i Skandinavien.På baggrund af dette vil vi udføre en field-research i Tjekkiet for at finde ud af om Rynkebys appelsinjuice smagsmæssigt vil være en succes hos den tjekkiske befolkning.Ligeledes vil vi vha. "store-checks" undersøge prisniveau, konkurrenter, kvalitet og smagsvarianter.2. Hypoteser "Selvom salget af juiceprodukter er faldende i Tjekkiet, vil det være muligt for Rynkeby, Smags- og kvalitetsmæssigt, at differentiere sig og have succes med salg af appelsinjuice i Tjekkiet." "De tjekkiske forbrugere er villige til at betale ekstra for juice af god kvalitet"3. MetodeMed udlevering af spørgeskemaet samt muligheden for at kunne udlevere smagsprøver, ønsker vi at afdække tjekkernes vaner når det gælder smag, kvalitet og pris i forbindelse med deres juicekøb. Spørgeskemaet vil kunne give en klar indikation af hvorledes der vil kunne opbygges præferencer til Rynkebys produkter og hvor der evt. skal ændres i forhold Rynkebys nuværende produkter.Spørgeskemaet vil umiddelbart udformes med kvantitative spørgsmål for at kortlægge en bred population og muligheden for at lave krydsspørgsmål, for at kunne konkretisere fakta i forhold til analysen.4. AfgrænsningerI forbindelse med vores uddeling af smagsprøver tages der højde for at vi kun har en slags juice. Denne juice vil danne grundlag for en generel opfattelse af smag og kvalitet i henhold til Rynkebys produkter. Vores uddeling af spørgeskemaet vil foregå i forbindelse med vores store-checks og vi vil så vidt muligt prøve at ramme lokalbefolkningen og undgå turister og andre besøgende i Prag. Spørgeskemaet til udlevering er på engelsk, da det ikke lykkedes os at få det oversat til tjekkisk inden afrejsen.5. Udvikling på det tjekkiske juicemarkedTjekkiet gennemgik op gennem 1990érne en stor økonomisk vækst hvilket medførte store strukturforandringer i hele landet. Denne fremgang bundede bl.a. ud i, at Tjekkiet i 1999 blev optaget i NATO og i 2004 blev medlem af EU. Den store vækst skyldes primært de udenlandske investeringer.Deres BNI pr. indbygger ligger på ca. 62.000kr. i modsætning til 250.000 i Danmark. Arealmæssigt er Tjekkiet næsten dobbelt så stort som Danmark med et indbyggertal på lidt over 10.000.000. Denne væsentlige forskel gør det vanskeligt for Rynkeby at afsætte deres produkter på det Tjekkiske marked. I dag har Rynkeby et forholdsvis højt prisniveau på det danske...

Find Another Essay On Juice in the Czech Republic - Market research

Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

1211 words - 5 pages for a better quality and pure freshly squeezed juice without the addition of water, preservatives, additives or sugar (Nudie 2008).International manager Mathew Barlow is quoted in reference to expansion of operation to Singapore that, "Singapore is a great export location for us at the moment because they have similar trading regulations, a sophisticated English speaking market, a cafe and deli food culture and there's no major trade restrictions

Where and how to invest in Czech Republic?

519 words - 2 pages supports the EU initiative aimed at enhancing competitiveness of EU member states through extensive use of information and communication technologies. The Czech Republic has therefore expressed its willingness to contribute to the further deepening of the single market of electronic communications in the European Union. The country also joined, along with other EU candidate countries, the eEurope action plan whose final objective is for the EU to become

International Export and Marketing Risk Assessment for the Czech Republic

3787 words - 15 pages also provided by ministries and EU institutions. There is evidence that the Czech Republic is moving forward regarding the use of technology in business. In an article posted last month:Czech Web Hosting Market GrowingOctober 19, 2006 -- (WEB HOST INDUSTRY REVIEW) -- European-based auditing and market research firm HorMart (hormart.eu) announced on Tuesday the number of leased Web sites in the Czech Republic will rise by one fifth this year and

Art and Architecture in Germany and Czech Republic

1121 words - 4 pages My trip to Germany and the Czech Republic was very exciting. At first, I was not sure what to think about it. They are foreign countries and this was my first trip out of the United States. I did however think they would be much different from America. I knew that there would be many older buildings and castles in each country, since they are older than the United States. I also did not expect to see as many skyscrapers in these cities. I

The Czech Republic. Transitional Success: from USSR to EU

6740 words - 27 pages success and in turn suffered greatly by this Czech-led reform. Slovakia simply could not move as rapidly toward a market economy due to the economic configuration left to them by years of Soviet planned economics.Political Overview: Restructuring for TransitionIn 1992, Vladimir Meciar, a very strong nationalist was elected prime minister of the Slovak Republic, while Vaclav Klaus, a moderate federalist, was elected in the Czech Republic

Denmark and a Comparison with the Czech Republic.

1981 words - 8 pages the so-called convergence requirements of the Maastricht Treaty. In the last years public finances showed a considerable surplus and the public sector debt ratio is one of the lowest in the EU. The real GDP grows at an annual level of 3%, the inflation rate is around 3% and the unemployment rate 5% approximately.In fact, in the Czech Republic most of us are not yet prepared to shake the invisible hand of market, are not yet prepared to take on

Protection Against a Failure to Act in an Administrative Proceeding in Czech Republic

1434 words - 6 pages In the Czech Republic there is an act for administrative proceedings: No. 500/2004 Coll. (správní řád = administrative regulation). What an administrative proceeding is, you find in § 9 administrative regulation:"An administrative proceeding is procedure of administrative bodies, that aim is giving a decision, which aquire, abolish or change rights or duties of the relevant person."Executive bodies, municipal

Insurance in the US Industry Market Research

1266 words - 5 pages of 2012 (NHTSA, 2013). It is obvious as to why Allstate would identify motorcycle insurance as a worthy lifestyle product to devote marketing research dollars into in order to develop new strategies for cornering a share of the market. Slide 4-3 What is Marketing Research Marketing research is the systematic design, collection, analysis, and reporting of data and its findings relevant to the specific marketing situation that a company faces

Mortgages in Czech Republic

2332 words - 9 pages Podminky hypotecnich bankCeska sporitelna - TOP BydleniRocni urok 4,9 % (hypoteka do 2 milionu korun na byt a 3 milionu na rodinny dum)Poplatek za zpracovani zadosti o uver 0,5 % z objemu uveru, min. 9500 korunPoplatek za vedeni uctu 110 korun mesicneMaximalni vyse uveru 90 %, 100 % u hypoteky BonusMinimalni vyse uveru 300 000 korunVyrizeni uveru 7-10 dnuCMHBRocni urok od 5,2 %Poplatek za zpracovani zadosti 0,6 % z objemu uveru, min. 5000 korun

The Number of Volatile Compounds in Sea Buckthorn Juice

2292 words - 10 pages 3.1 Qualitative Analysis The total number of volatile compounds found in sea buckthorn juice varies according to published data [8-12] and this study reports the highest number of compounds found so far, but there is an annual variation. In 2011, a total of 74, 89, 72 volatile compounds were extracted from 3 varieties (Hergo, wild and Frugana) of sea buckthorn berries (figure 1 and 2, table 1). A significant decline in the number of volatiles

The Relevance of Market Research

560 words - 3 pages qualitative and quantitative responses. In return, these responses would help the company to identify relevant details about the customer's buying habits and preferences, economics shifts, demographic data, market trends and information about its competitors. Furthermore, a market research would allow Timberland LLC to determine if its products would cover unmet customer needs – as example price and distribution – and eventually discover new ideas

Similar Essays

Gypsies In The Czech Republic Essay

3266 words - 13 pages Gypsies in the Czech Republic The Gypsies of the former Czechoslovakia have suffered ethnic marginalization dating back to their arrival in Eastern Europe over 700 years ago. The collapse of communism in Czechoslovakia, and other Eastern Europe countries created the necessary conditions for the ethnic mobilization of the Gypsies and other minorities. During communism minorities presence in Eastern Europe was not officially recognized

Global Study: A Pizzeria In The Czech Republic

2060 words - 8 pages Czech RepublicThe Czech Republic offers and advantage in the areas of medical science, electronics, high-tech engineering, automotive manufacturing, and plastics. (Czech Republic, 2007, ¶7). The exceptionally high intellectual capital is the key to success in the Czech biological sector. Among other things, the government has been in favor of increasing the public funds spent on research and development. (Czech Republic, 2007, ¶7).The main

Post Communist Politics In Czech Republic

1648 words - 7 pages Post Communist Politics in Czech Republic Ten years after the revolution that brought down Communism in Czechoslovakia, the Czech Republic is still plagued by Leninist legacies that prevent it from transitioning fully into a successful liberal democracy. On the superficial level, it appears as though the Czech Republic is progressing well into the realm of a viable democracy. Its economy, thanks to the liberal policies of Vaclav

European Union Policies And The Czech Republic

3047 words - 12 pages Czech Republic has gone through two major transformations in less than eleven years. In 1993, what was formerly known as Czechoslovakia, split into two separate countries. Both Czech Republic and Slovakia joined the European Union in 2004 along with eight other nations. Two EU policy issues that affected or continue to affect Czech Republic were the adoption of the euro and ratification of the Lisbon Treaty of 2009. Czech Republic’s president