How Businesses Develop Business Intermediate Unit 2

2920 words - 12 pages

AIMS AND OBJECTIVESThe purpose of this essay is to produce a portfolio based on my investigation of two contrasting businesses . The requirements of this essay state that I have to research two businesses one of a major size and the other small. For this reason I have chosen Sainsbury's as my major and my local newsagent as my small.SAINSBURY'SLOCATIONThere are many factors to consider when locating a business which all play an important part in successful sale of a product. For some firms only a few factors will be important. Other firms may need to consider and balance a complex mixture of location factors. One important factor to consider is the infrastructure of business site:1) The business needs very good transport systems for the site the most common are (road, rail, river, canal, ports)2) The business needs good communication systems, telephone systems, fax e-mail.3) Production is important to a business so a firm needs to know whether there are ancillary firms in the area to help deal with waste disposal and repair machinery.Is there labour availableThe supply of labour is another important factor to consider. The business will need to consider whether the right kind of skilled, or semi skilled labour is available or grants for retraining if not; What the local wage rates are like; whether the housing school, and leisure facilities will attract and keep labour in the area. How much government, local authority help is available.2Below are ten location factors that effect a businessPopulationCustomersTransportCost of the sitePlanning Permission from councilThe firm will need to find outHow long the site will be needed?Should it be rented or purchased?Will the site need to be drained and leveled?What is the level of rates payable to the local council?Is there room for expansion?Are there any risks with the site will this raise the insurance premiums?Geographical factorsWaste disposal is also important for the business as some firms produce a great deal of waste during production there are various laws, which strictly control how this should be disposed of.Prevailing wind is very important as the wind direction can take pollutants away from areas that are densely populated.The location of a store is very important, as you can see from the diagram below the store is located in a very busy central area. I have come to find that to increase maximum profit Sainsburys have strategically placed their main stores in densely populated areas. The reason for this is to accommodate for those people who may not have a there own form of transport IE: a car. As you can see from the diagram the store is located with a tube and bus connect. This is very important because many people use public transport so it makes life for customers that much easier.This is the location of the store I am researching as you can see it has the major transportation advantages of a direct bus route, and a close tube connect. This store has major parking facililites plus a...

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