How Can Marketers Apply Modeling Or Observational Learning?

855 words - 3 pages

The decisions a consumer makes to purchase a product and services are based on a process of learning. Learning is the process each person absorbs and retains information and/or skills (2000). It is a process based on newly acquired knowledge and past personal experience. Both newly acquired knowledge and personal experience lead consumers to future behavior in similar situations. Among all researches and studies of consumer learning, there're two major branches: behavioral learning theories and cognitive learning theories.Behavioral Learning TheoriesBehavioral learning theories are sometimes called stimulus-response theories, explaining an association between a stimulus and a response (2000). In the context of consumer behavior, the result of this association is a change in the consumer's behavior toward a product or service. For example, the consumer might develop an association between drinking the beverage and the satisfaction of thirst. This is associate may lead the consumers to be more likely to use the product in the future. Various principles are included in behavioral learning theories, such as classical conditioning, instrumental conditioning, and modeling/observational learning. Here modeling/observational learning will be further examined.Modeling/observational learning exams the capacity of humans to learn through the observation of others and results of someone else's behavior (2000). Some observational learning can occur under instrumental conditioning. For example, if a child was grounded for not passing the class, another child observer would be less likely to fail the class. In many cases, observational learning happens because the role models have some traits such as appearance, accomplishment, skill that observer admires (2000), and often it result in positive consumer behavior.If anyone asks me when I started consciously taking care of my health, it was from the date when I met a friend of mine. She was 58 when we first met and amazingly she looked like she was at her forties. She hardly had any wrinkles and her skin was so firm. It seems that she had lot of energy all the time as if she were at her twenties and would bring people around alive. At the first meeting, I knew immediately that I admired her look and energy. I asked for her secret, she gave me back five words - "you are what you eat". Back then I was still working at McDonald's. Everyday I could have anything I want from McDonald's for my free meals: hamburgers, fries, chicken nuggets and McFlurry. I used to love fries to death. Not speaking of gaining weight, I felt tired all the time (Being tired could be...

Find Another Essay On How can Marketers Apply Modeling or Observational Learning?

What training needs are, how training needs can be identified and how performance appraisal can assist in this process. The linkages between learning and training.

5237 words - 21 pages required to meet these goalsDetermine whether you are changing your products or business processes and what information or training employees will need to be effective in their jobEvaluate who you want to train and how best to reach them.Establish how employees will best accept and integrate training and their preferred learning methodEvaluate the training in place and decide what your company can and can't provide in the way of in house

How far can social distance explain variation in the degree of success in learning a second language?

1837 words - 7 pages ). Therefore, it can be concluded that social distance does affect the second language learning in terms of the equality of learner group and the target group, amount of assimilation or integration, enclosure of the group, cohesiveness, the size of both groups, cultural congruence of both of the groups, the learner's attitude towards the target language group and lastly, the length of residence of the learner group in the target language group area

Can Terrorism be morally justified? How and when? Or Why not?

2434 words - 10 pages Can Terrorism be morally justified? How and when? Or Why not?On September 11th 2001, two aeroplanes crashed into the world trade centre in New York, this was the horrifying beginning of what would come to be known 'the age of terror.' Although terrorist acts date back decades, it was this attack on the world's most powerful nation, America, that struck fear into the hearts of the Western people and the potential severity of these attacks was

How can Philip Larkin's poetry be used to address the marginal or neglected?

1854 words - 7 pages The ‘marginal or neglected’ can be seen to refer to individuals, a class or nation, to ideas that have been marginalised, to neglected forms such as poetry, and to the marginalised self. Philip Larkin is renowned for his use of the colloquial in his poetry, and he renews the importance of everyday language and words, that have been ‘neglected’ and ‘marginalised’ in forms of expression. His poems have the “tone

What is hypnosis? How can it benefit or harm our lives?

3633 words - 15 pages unwanted actions.I had a lot of questions in my mind that bothered me and of course I wasn't thinking about the delicious food on my plate but about questions that bothered me. I was very eager to gather the information on what hypnosis is in reality, how it works and finally how it can benefit or harm people's lives.I started my research in our school library using Athena Catalog. I quickly typed "hypnosis" in the search engine and got a result of

Is There a God? How Do We (Or Can We) Know If There Is?

3291 words - 13 pages ESSAY: Is There a God? How Do We (Or Can We) Know If There Is?Humans tend to want tangible facts as whether or not God exist. They want to look at Him, feel Him, touch Him, and hear Him. The point that people fail to realize is that in reality God is not tangible. He is not a creature or being that can be grasped with our five senses. God is our faith. Our belief in God's existence is brought about by our faith and belief in him. Is God actually

Is There a God? How Do We (Or Can We) Know If There Is?

3291 words - 13 pages ESSAY: Is There a God? How Do We (Or Can We) Know If There Is?Humans tend to want tangible facts as whether or not God exist. They want to look at Him, feel Him, touch Him, and hear Him. The point that people fail to realize is that in reality God is not tangible. He is not a creature or being that can be grasped with our five senses. God is our faith. Our belief in God's existence is brought about by our faith and belief in him. Is God actually

Communication in Management: In The Workplace.What is communication? How can it be more effective? What types of communication exist? How can it be understood or misunderstood?

2376 words - 10 pages . "Timing is deciding when to send a message only after considering whether or not the receiver is ready to listen. However, this area of time relates more to when to communicate instead of how to communicate effectively.Use of space in non-verbal communication can be described as an invasion of personal territory. If a manager gets into an employees face, that is invading their personal space or "intimate zone". This communicates to an employee

Discuss how social and cultural contexts influence children's learning and use of more than one language or variety.

2540 words - 10 pages where the child starts to learn how to modify his speech in the direction of the prestige standard in more formal situations, such as reading loud or an interview with a stranger (Learning English: development and diversity, p. 55). However, If we look at AC5, Band 4, the 8-year-old London girl who is of Jamaican decent, is able to style shift between Caribbean English and British RP during her narration of the story on Red Riding Hood. Being

How Children Develop Friendships and What Parents Can and Should or Cannot and Should Not Do to Help

1384 words - 6 pages meanings of social behavior. Here you will find penetrating discussions of the difference between friendship and popularity, how boys and girls deal in unique ways with intimacy and commitment, whether all kids need a best friend, why cliques form and what you can do about them. Discussing the social lives of children from pre-school to adolescence, the authors emphasize the importance of healthy family relationships as the basis for friendship. It

Discuss ways in which schools encourage a partnership with parents and how this can help a child develop positive attitudes to learning.

3620 words - 14 pages parents to support their children's learning vis-à-vis responsibility, informed choice and appropriate support. Impact on the engagement of parents can be profound through skilful use of a school's website or virtual learning environment to suggest how parents can supplement and support the national curriculum. There is the scope for wider engagement as long as ICT is used in a meaningful way. It has benefits for both parents and schools

Similar Essays

How Television Can Aid Children In Learning

1312 words - 6 pages puppets, songs, and science experiments you can do at home. “Sesame Street”, for over forty years, has been on television getting young children excited about learning. With characters like “Big Bird”, “Count Von Count”, “Cookie Monster”, and “Oscar the Grouch”, they help children learn their colors, how to count, and increase a child’s vocabulary. Using sketch comedy, puppetry, songs, and animation, they are able to keep learning fun, while at the

Demonstrate How Behavior Theories Apply, Within A School Based Situation To Ensure A Positive Learning Environment Is Encouraged At All Times.

3258 words - 13 pages At their most basic, behavioural theories of learning, as opposed to cognitive explanations, focus on how a stimulus relates to an observable response from a respondent. It could be said that the pathways and associations - contiguity - that this learning creates define responses and thereby pattern the behaviour. Clearly, in a Primary school context, this can have impact at a variety of levels, be it individual behaviour management or policies

How Can We Tell What Is Good Or Bad?

578 words - 2 pages How Can We Tell What Is Good Or Bad?To tell what is good or bad, a person needs to consider what he or she considers to be morally sound and immoral. A persons morals are taught by their parents and from the society from which they are raised.Society is not worried about what is good or bad, but how to obtain money and power. Money and power can dilute the values of what people judge morally right. While the moral way of living would be to work

How E Learning Can Be Useful And Successful In Professional Life

1588 words - 7 pages E-learning is usually delivered, enabled or mediated by the use of electronic technology. The explicit purpose of e-learning is training, learning or even development within the organization. Owing to advancement in technology and the popularity of Internet, it has become possible to conduct education virtually. The instructor and the learner can interact virtually so that the learner gets information and instruction delivered by the instructor